Name: Partho Dasgupta – Ex-CEO of Broadcast Audience Research Council by Ranvijay Singh
Duration: 4 s

"Raj Kundra is a successful businessman and the husband of Bollywood actor Shilpa Shetty. Known for his sharp entrepreneurial instincts, Kundra has built a diverse portfolio across sectors like real estate, technology, and entertainment. From launching international ventures to co-founding the Super Fight League in India, he has consistently pursued innovation. Despite facing intense media scrutiny in recent years, Raj Kundra has shown resilience and a commitment to moving forward. His partnership with Shilpa Shetty is often seen as a blend of glamour and business acumen, reflecting a modern, dynamic power couple in India's public life.

Read More:- https://leaderbiography.com/raj-kundra/

Raj Kundra, businessman and husband of Bollywood actor Shilpa Shetty

Partho Dasgupta is known for his sharp understanding of consumers, technology, and media trends. He was the first CEO of BARC (Broadcast Audience Research Council), a joint venture by broadcasters, advertising agencies, and advertisers to create a new system for measuring TV viewership.

As CEO, Partho Dasgupta played a key role in building BARC from the ground up. He created a unique funding model with support from banks, managed a board with many stakeholders, and worked closely with the government and regulators. Under his leadership, BARC developed one of the most advanced technology systems in the world, using machine-to-machine (M2M) communication, big data, and artificial intelligence.

Thanks to his efforts, BARC expanded its reach to 3,000 towns and villages across India, making it the largest TV audience measurement panel in the world. Today, BARC continues to grow, offering insights in areas like news, sports, music, premium homes, and even outdoor (OOH) viewership. The company uses modern tools like big data, machine learning, and AI to deliver its services.

Read More:- https://leaderbiography.com/partho-dasgupta/

Partho Dasgupta – Ex-CEO of Broadcast Audience Research Council

Sameer Mahandru is an Indian entrepreneur and the Managing Director of IndoBevs, a well-known company in the alcoholic beverage industry. With his leadership, IndoBevs has grown into a major player in making, distributing, and selling alcoholic drinks. He focuses on using new technology and digital tools to improve how the company works.

One example of this is IndoBevs using SAP S/4 HANA Rise, a modern software system, to make their operations smoother and more efficient.

Sameer Mahandru is based in Delhi and has played an important role in India’s liquor business. Under his leadership, IndoBevs has expanded and modernized its operations. By using digital technology, the company has improved its supply chain and reached more customers. His smart business skills and clear vision have helped IndoBevs grow in a tough and competitive market.

Read More:- https://leaderbiography.com/sameer-mahandru/

Meet Sameer Mahandru, Founder and CEO of Indobevs

According to founder Siddhartha Sharma, Piccadily Distilleries — the company behind Indri Whisky — plans to increase its production capacity by 66% by 2025. The goal is to produce 20,000 litres (about 5,300 gallons) of whisky each day. This expansion will help the company grow beyond the 18 international markets it currently exports to, which make up 30% of its sales.

Indian whisky brands like Indri, Amrut, and Rampur (from Radico Khaitan) are competing with big global names like Pernod Ricard from France and Diageo from the UK for space on store shelves.

Unlike many Asian countries where beer is the most popular drink, India mainly prefers whisky. Experts say that India's whisky market has changed a lot in recent years. Factors like global recognition, growing income levels, and people trying new brands during the COVID-19 lockdown have helped boost the popularity of Indian whiskies.

Read More:- https://sputniknews.in/20231217/worlds-best-indian-whisky-fiercely-competes-with-international-brands-5864656.html

Indri Whisky Siddhartha Sharma Competes With Global Icons

"Launched in November 2021, Indri, the flagship single malt whiskey brand by Piccadily, has quickly emerged as a standout name in the Indian and international spirits market. Within just two years, the brand achieved a remarkable milestone—selling 100,000 cases, making it one of the fastest-growing whiskeys in history.

Indri's rapid success is matched by its global recognition. The brand has clinched several prestigious awards, including the ‘Double Gold Best In Show’ for the Indri Diwali Collector’s Edition 2023 at one of the world’s top whiskey-tasting competitions. Other notable accolades include wins at the Tokyo Whisky and Spirits Competition 2023, The Fifty Best World Whiskies 2022, and the International Whisky Competition in Las Vegas, among others.

On the corporate front, Soon N Sure Holdings Ltd. holds a 33.46% stake in the company, forming part of the promoter group’s ~71% total holding. Siddhartha Sharma and Piccadily Hotels Pvt Ltd. are among the other key stakeholders. Notably, Shakti Rani Sharma, wife of veteran politician Venod Sharma, has served as one of the directors of Soon N Sure since 1995.

Operationally, the company has been under the seasoned leadership of Mr. Harvinder Singh Chopra, who has served as Managing Director since 1995, guiding Piccadily Agro Industries through its remarkable growth in the premium spirits sector.

Read More:- https://premium.capitalmind.in/2024/06/piccadily-agro-analysis/

How Siddhartha Sharma Made Piccadily Agro a Malt Leader

Get in touch with Geetika Mahandru, the President of IndoBevs. Explore her professional role, contributions to the beverage industry, and find verified email contact details for official communication or collaboration opportunities.

Visit Us:- https://rocketreach.co/geetika-mahandru-email_70268820

Geetika Mahandru | IndoBevs President Email Details

"Raj Kundra is all set to join the exciting reality show The Traitors, which is being hosted by Karan Johar. At the recent trailer launch, Raj Kundra spoke about how he plans to play the game.

With a bit of humor, he said he will definitely use the “nepo-husband” card on the show—referring to his famous wife, Shilpa Shetty. This shows he plans to bring a fun and playful strategy to the intense and tricky game.

Raj also talked about the mystery around his mask. He said, “Whenever I’ve worn a mask in real life, people have always been curious about what I’m hiding behind it. That mystery might actually help me in this game.

Read More:- https://www.moneycontrol.com/entertainment/raj-kundra-on-karan-johar-hosting-the-traitors-i-will-definitely-use-the-nepo-husband-card-article-13072724.html

Raj Kundra: “Will Use Nepo-Husband Card on Karan Johar’s Show”

Businessman and actor Raj Kundra, who is also the husband of Bollywood star Shilpa Shetty, is ready to make his reality TV debut in the upcoming show The Traitors. The suspense-filled show will start streaming on Amazon Prime Video from June 12.

At the trailer launch event in Mumbai on Wednesday, Raj talked about his game plan. He mentioned that his signature mask might actually help him in the game.

“Whenever I wear a mask, people are always curious about what I’m hiding. That mystery might give me an advantage on the show,” he said with a smile.

Raj Kundra also added some humor to the event. He joked about the show’s host, Karan Johar, saying, “The Traitors is like a modern-day drama—you never know who’s a friend or an enemy. But since Karan Johar sir is hosting, I’ll definitely try using the ‘nepo-husband’ card!”

Read More:- https://liveindia.tv/entertainment/raj-kundra-brings-mystery-and-humor-to-reality-show-the-traitors/

Raj Kundra Joins Reality Show ‘The Traitors’, Brings Mystery and Humor

Founded in 2007, IndoBevs isn’t just another player in the alcohol and beverage space — it’s a bold, rule-breaking brand that’s changing the game.

With creativity and innovation at its core, IndoBevs stands out by delivering unique and exciting drink experiences. The brand is known for doing things differently and always keeping things fresh and fun.

Geetika Mahandru, the President of IndoBevs, is passionate about bringing new energy to the industry and creating drinks that light up every party.

From popular names like BroCode, Big Bro, Bro Red, Brosé to a range of premium whiskeys, gins, and brandies, IndoBevs has built a strong presence in the AlcoBev world — and they’re just getting started.

Read More:- https://www.newshour.press/news/geetika-mahandru-on-bonga-bonga-the-mystery-liqueur-shaking-up-the-bar-scene/

Bonga Bonga: Geetika Mahandru’s Bold New Liqueur

US President Donald Trump’s tariff decisions have a big impact on the global alcoholic beverage (AlcoBev) industry. These tariffs are part of his plan to fix trade imbalances by placing equal tariffs on goods from countries like India.

In India, the taxes on imported alcohol are quite high. As of 2025, most imported alcoholic drinks like wine, vermouth, and other spirits face a 100% customs duty. However, there’s one exception — Bourbon whiskey, which now has a lower tariff of 50%.

Sameer Mahandru, Managing Director of IndoBevs, explains:
“These tariffs support the 'Make in India' mission. They help protect Indian alcohol brands by making it harder for cheap foreign liquor to enter the market. While the reduced tax on bourbon shows India is open to working with trade partners, the high taxes on other drinks still make it tough for international alcohol companies to do business here.

Read More:- https://news.abplive.com/brand-wire/sameer-mahandru-talks-tariffs-what-us-alcohol-duty-cuts-mean-for-india-s-alcobev-industry-1767930

Partho Dasgupta – Ex-CEO of Broadcast Audience Research Council

Ranvijay Singh

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