TWICE

40 YEAR OLD VIRGIN

CHOOS'N

HALL & NASH

GOOFY

MEDICINAL

ART OF STORYTELLIN'

B.B.

Rappin’ Mitch, known by his various pseudonyms, but more commonly Grande Swisha, is an American rap artist, ghostwriter, creative nonfiction writer, podcaster and one third of the North Carolina cult rap group Da Floataz. Mitch has left an indelible mark on the indie Charlotte, North Carolina and Atlanta, Georgia music scene through his innovative contributions and unique blend of influences. Mitch's love for poetry was birthed from his mother, an advocate of the arts as a local theatrical actress, poet, and wordsmith. However, born and raised on the poverty stricken westside of Charlotte, NC during the 1990s, his upbringing reflects a deep connection to the culture and resilience of their community. The experiences from this era, marked by its unique blend of trap music, soul music, and a rapidly evolving social landscape aided in deeply shaping his artistic expression. Whether through his music, visual art, or storytelling, Mitch was able to weave themes of nostalgia, perseverance, and pride into each creation, offering a window into the dynamic essence of growing up in Charlotte's westside. His adulthood was spent in Atlanta, GA. The combination of the west side neighborhoods of Charlotte and the underground culture of Atlanta, particularly West End, significantly influenced his writing trajectory. Mitch has carved out his own lane in the music industry by blending sound and art into a singular, unapologetic expression. His influences run deep, pulling from the raw energy of southern niche rap like Future and the storytelling prowess of legendary hitmakers such as JAY-Z and Drake. Growing up immersed in the culture, lyricism sharpened his perspective on life and hustle that continued to inspire his own song creation and formatting each time he approached a record, giving his music an unmistakable edge.
His style speaks directly to the streets—a blend of passion, grit, and southern roots that creates an immersive experience for listeners. Whether it’s the hard-hitting beats or the layered storytelling, Mitch’s sound resonates with audiences who appreciate authenticity, movement, and a relentless drive for expression. Mitch has since branded himself as the self-titled Last Indie American Rapper in solidarity with the aforementioned indie rappers he sees as comrades and pioneers within the independent rap circles.  
Mitch’s projects under his Swisher 824 label have achieved notable local acclaim. His underground records, such as the “SEND CUZ BAIL $$$” mixtape, “BA$e.” EP., and “DON’T SAVE HER” album, all which garnered a dedicated following, demonstrating his ability to connect with listeners on a grassroots level. Mitch’s undeniable influence on the local music scenes in Charlotte and Atlanta mirrors the way legendary artists have shaped their hometowns. Much like Lil’ Wayne’s lasting contributions to New Orleans, Mitch has cultivated a distinct presence that resonates through the streets, shaping the underground sound and pushing boundaries within his community. His versatility extends beyond music—wearing multiple hats as a rap artist, ghostwriter, creative nonfiction writer, and podcaster, he seamlessly balances artistry and storytelling in a way that reflects the multidimensional careers of creatives who redefine their industries. Just as icons have navigated the worlds of music, acting, writing, and directing, Mitch continues to carve out his own space, proving that his impact reaches far beyond the mic.
By launching RappinMitch.com and Swisher824.com Mitch has created a comprehensive platform that encompasses music, merchandise, collectibles, and more. This innovative approach to branding has allowed him to reach a wider audience and maintain a strong presence in the industry. His collaborative ventures includes: The Joey & The Cap Machine podcast, co-launched with Indeux Shabazz, highlights Mitch’s ability to engage with culture, brotherhood, and adulthood through meaningful dialogue. This collaboration further solidified his influence and expanded his reach beyond music. And Da Floataz Collective: As a member of Da Floataz, Mitch has helped shape the group's musical direction and contribute to their underground success. The releases "Drop Tha Addy," "Empty Parking Lots & Pimpin’," and the "Diamond Cloud Tour EP" have all played a role in popularizing the Diamond Cloud Company (DCCO) brand, Send Cuz Bail $$$, and Last Indie American Rapper clothing showcasing Mitch’s impact on both music and fashion. 
Mitch’s continuous work on new music, both as a solo artist and as part of Da Floataz, demonstrates his commitment to pushing the boundaries of his craft and staying relevant in an ever-evolving industry. Mitch’s influence on the music scene is a testament to his creativity, dedication, and ability to adapt and innovate. His unique blend of influences, community-centric approach, and collaborative efforts have left a lasting legacy.

Rappin' Mitch

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