Red Branch MIDIa is marketing podcast from B2B Marketing Firm Red Branch Media. Designed to help make your marketing and advertising efforts in business even better, the weekly soundbites give you actionable and practical ideas. Knowledge plucked directly from our marketing team at Red Branch Media and served up hot and fresh for your hungry business minds. In this podcast, Maren Hogan discusses how to get started in a new industry. Are you trying to break into software? Wondering how to build thought leadership in retail? These tried and true tactics are not only best practices, but they work...every time. Listen in.

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https://www.linkedin.com/company/red-branch-media
https://instagram.com/redbranchmedia/

Red Branch MIDIa - Episode 1 - Getting Started

Business to Business Marketing isn't easy, but it's rewarding and fun. Maren Hogan of Red Branch Media discusses the ins and outs of breaking into B2B marketing and why it's so different than consumer marketing. From the different kinds of business buyers to how to really establish expertise with sophisticated buyer funnels, we tackle Breaking into B2B Marketing. Tune in for a few minutes to learn how you can build expertise (and make friends) in a brand new industry!

https://www.facebook.com/RedBranchMedia
https://twitter.com/redbranch
https://www.linkedin.com/company/red-branch-media
https://instagram.com/redbranchmedia/

Red Branch MIDIa - Episode 2 - Breaking into B2B

From email to graphic design, it's easy to get caught in the tactical parts of B2B Marketing (or marketing at all!) In this podcast, Maren Hogan discusses why remembering the mantra, 'We're Here to Sell" is paramount for any marketing professional, from branding experts to web developers. Bringing sales expertise into every step of the marketing process has put firm Red Branch Media in the center of some of the world's most successful brands. Take 5 minutes to supercharge your sales and marketing function.

https://www.facebook.com/RedBranchMedia
https://twitter.com/redbranch
https://www.linkedin.com/company/red-branch-media
https://instagram.com/redbranchmedia/

Red Branch MIDIa - Episode 3- Here to Sell

When you get the chance to show your product or service off to prospective clients you have to have a plan. In this episode of Red Branch Midia Maren Hogan goes over the finer points of constructing a fully stacked sales deck. From what stats to include to how to sell to your audience! So listen in and start building your sales deck today! 

Red Branch MIDIa- Episode 4-  Sales Deck

LinkedIn has quickly become one of the most powerful tools for professionals. Yet many people don't know how to use it properly. In this episode Maren Hogan shares her favorite tricks and tips to make your LinkedIn work for you! So listen in and become a LinkedIn Pro! 

Red Branch MIDIa Episode 5: LinkedIn Tricks and Tips

LinkedIn can be a powerful tool for job seekers and recruiters alike. You can post your skills and have your credentials viewed by people the world over, likewise you can scope out your candidates skills in just seconds. Yet with all the tools LinkedIn provides people make a number of mistakes that can get on the nerves of anyone they have connections with. Maren Hogan sheds some light on some of the most annoying things that someone can do on LinkedIn. So listen in and learn how you can stop annoying people on LinkedIn

Red Branch MIDIa Episode 6:  LinkedIn Pet Peeves

At a certain point in your career, you will find yourself at a crossroad, on the one side the option of passing your knowledge on to someone else, on the other side the option of hoarding all your hard earned business knowledge. Which path you take can not only affect yourself but your company too. On this episode of Red Branch MIDIa Maren Hogan explains why you should take the plunge and become a mentor. So listen in and start mentoring! 

Red Branch MIDIa Episode 7: Mentoring Mixdown

Failing in business can be a scary proposition. There are bills to pay and roofs to keep over heads, there is no room for even the slightest failure! Or is there? Red Branch Media's Maren Hogan explains why failing isn't the life ruiner you thought it was, and how each and every failure is a learning opportunity. There is no way to prevent each and every failure you'll face in business, so listen to this episode and learn how to fail forward! 

Red Branch MIDIa Episode 8: Failing Forward

Managing an entire team of people can be difficult work. Everyone has their own personalities and their own goals. You can please all of the people some of the time and some of the people all of the time, but it seems like you can't please all of the people all of the time. Well that's where this episode comes in, Maren Hogan and Cate O'Brien team up in the best HR collaboration track of our time and drop knowledge on how to keep all of your homies happy. So listen in to these dope rhymes and fat beats. 

Red Branch MIDIa Episode 9: HR Homies

Hiring the right people is the cornerstone of any successful business, that really goes without saying. Yet it can be easier said than done, which is why Maren Hogan shares some real life, applicable advice that you can use to make sure you look as attractive as possible to the right talent. As the war for talent wages on you need to make sure you have the edge over your competition. So listen in to give yourself every advantage you can! 

Red Branch MIDIa Episode 10: Pitch Perfect - Stats Of Attraction

"If you aren't mobile optimized in 2016, you can imagine what people will think of you." Maren Hogan, HR marketer expert, lays down the law on what changes need to be made for businesses in 2016. These business stats are daunting, don't think twice! Take a listen to this Red Branch Media Podcast to catch up on the latest employer branding tips, talent attraction must-haves and more!

Visit our blog for more marketing and HR advice: http://blog.redbranchmedia.com/
Tweet at us your favorite stat from this podcast! @RedBranch 

Red Branch MIDIa Episode 11: Recruitment Marketing Plays

Engaged employees are NOT happy employees. Take a quick, 5-minute listen to Maren's HR expertise on why this "bad science" needs to be corrected. Don't run into 2016 with a false outlook on your engaged and disengaged employees!

Don't forget to take a look at our Marenated blog for more genius thoughts on SEO, marketing, design, HR tips, social media and...well, pretty much everything you need to hear about running a business: http://blog.redbranchmedia.com/

Red Branch MIDIa Episode 12: Employee Engagement is NOT Happiness

You don't always fall in love with sexy. Maybe you fall in love with an innovative, refreshing, creative business strategy. Social is bringing sexy back to staffing firms and Maren Hogan is here to fill you in on why Recruiting IS sexy. Take a listen before flagging this completely bogus and fall in love with recruiting all over again in this week's Red Branch Media Podcast!

Red Branch MIDIa Episode 13: Is Recruiting Sexy?

When employers get compensation wrong, it's a deal-breaker for employees. Stay on top of these other common compensation frustrations employees experience and what managers can do to combat them in this week's Red Branch Media podcast. 

Don't forget to stay updated on all things marketing, HR and leadership on the Red Branch Media blog: http://blog.redbranchmedia.com/

Tweet at us with questions...or just say hello! @RedBranch & @marenhogan 

Red Branch MIDIa Episode 14: Compensation Frustration And The Need For An Integrated HR System

We all have our workplace feedback horror stories. Don't let these feedback nightmares haunt your employees like they once did to you and implement these 5 staples of effective feedback in the daily grind. You might be surprised to find you've been doing things a little backward! 

Don't forget to visit the Marenated blog for all things workplace and marketing at: http://blog.redbranchmedia.com/

Have a burning question about what we do? Start with a tweet: @RedBranch

Red Branch MIDIa Episode 15: Get Feedback Right In Your Small Business

Figuring out what works for your company's vision and goals is the key to creating the ultimate corporate culture. What needs to stay, change and go completely? Maren Hogan unwraps the keys to finding what your organization needs to revealing corporate culture in this week's Red Branch Midia Podcast. 

Don't forget to check out the Red Branch Media blog for the best B2B advice, HR trends, and all things workplace: http://blog.redbranchmedia.com/

Red Branch MIDIa Episode 16: The New Corporate Culture

Maren Hogan says the evolution of HR will require an entirely new skill set. HR pros, tune in to see what tools need to be added to your belt for the coming years in HR tech in this week's Red Branch Media podcast. 

Don't miss a beat, take a look at the RBM blog for more marketing and recruitment advice: http://blog.redbranchmedia.com/

Red Branch MIDIa Episode 17: The Evolution of HR

If you can't measure it, you can't manage it, but is that completely true? In short, we need to learn to read big data in order to measure your talent acquisition. This certainly doesn't mean we're getting rid of the human touch, in fact, we're supplementing our skills and ultimately making them better than before! Tune in to see what Maren Hogan has to say about the future of supplementing our workplace talent with data analytics.

Keep your eyes on the Red Branch Media blog for new changes coming soon! And always, the best workplace advice on the blogosphere: http://blog.redbranchmedia.com/ 

Red Branch MIDIa Episode 18: The Future of Work is Human

Celebrate International Women's Day by taking a brief listen to this week's Red Branch Media podcast. Maren Hogan reads "Women on Top" by Marissa Litty, a piece about the wins and opportunities women have achieved in education and at work over the years and some of the not-so-great hard facts.

Don't forget to check out the Marenated blog for the best marketing and HR hacks in the space: http://blog.redbranchmedia.com/

Have something to share? Tweet us @RedBranch using the hashtag #OneDayIWill !

Red Branch MIDIa Episode 19: Women on Top

From set-up to tear down, keep in mind these very important tips to nail your next career fair. It's easy to make rookie mistakes even as a seasoned recruiter. 

Want to see our new shiny website? Get blown away: http://redbranchmedia.com/ 

Did we miss something? Tweet us your favorite career fair tactics: @RedBranch 

Red Branch MIDIa Episode 20: Career Fair Tips

How do we get HR Execs and Marketing pros to be more transparent about their employer branding initiatives? Maren Hogan says we need to cut the bs and leave it to the employees. Take a quick listen to this genius concept and get yourself a little closer to absolute brand transparency. 

Have you seen our new killer website? Watch out, it's impressive. Drink water, take breaks, be blown away: http://redbranchmedia.com/ 

There are always fresh marketing tips, HR advice and everything in between on the Marenated blog, don't miss out: http://blog.redbranchmedia.com/ 

Hold it, partner. Say hi to us on literally every channel there is. Start with a cute lil tweet @RedBranch 

Til next time!

Red Branch MIDIa Episode 21: Let Your Employees Do Your EB Heavy Lifting

With a little finesse, you can create some engaging and genuine performance appraisals without droning on about irrelevant filler. Listen to Maren's six tips on how to nail these performance appraisals on your next round. 

Need more business to business advice? Visit the Marenated blog, we talk about everything you need to know and more: http://blog.redbranchmedia.com/

Red Branch MIDIa Episode 22: 6 Steps To Great Performance Reviews!

You might think your hiring process has it all. Maren Hogan thought so too until she realized this huge component she was missing. Take a quick listen to see what your hiring process could be missing.

Always check back on our blog to see what the Red Branch brainiacs are up to: http://blog.redbranchmedia.com/

Find something you need to talk about? Tweet us @RedBranch

Red Branch MIDIa Episode 23: What Your Application Process Is Missing

Ready to hear some mad wisdom about all things marketing, leadership and career-related? Maren Hogan is here and ready to inform you on how she scares job candidates into the best job ever. Sound a little strange? It is. Tune in!

Maybe we didn't quite cover everything you wanted to hear. Send in a request to Maren@redbranchmedia.com and we'll consider your topic!

Don't forget to visit the website and blog at: 
https://redbranchmedia.com/

and 

http://blog.redbranchmedia.com/ 

or Tweet us some love! @RedBranch Don't be shy.

Red Branch MIDIa Episode 24: How I Scare Job Candidates

Managers take the hit for every workplace disaster. Take a look at all the unhappy employee articles, the articles complaining about employee disengagement, low pay and poor workplace culture. Who is to blame for all of these? The manager. 

Maren Hogan has a love letter for all those managers out there saying it's not always the managers fault. Here are a few steps employees need to take on for themselves before blaming the manager, every time. 

Have you seen our shiny new website? It's pretty impressive, take a look: https://redbranchmedia.com/ 

What #managementstruggles boil your blood? Tweet us! @RedBranch

Red Branch MIDIa Episode 25: A Love Letter to Managers

Nobody sets goals like a marketer - we see everything in funnel form. What does that mean? Getting granular, practical, and don't skip out on the time management. Have you ever wondered how Maren Hogan gets so much done in a year? Listen-in on her secret, the format, and how you can get in on it all. Start setting goals like a marketer! 

See what else we're up to: https://redbranchmedia.com/blog/ 

Say hello 1,000 different ways...

Maren on Twitter (@marenhogan)
Red Branch on Twitter (@RedBranch) 
Maren on LinkedIn (/in/marenhogan)
Red Branch on LinkedIn (/company/red-branch-media)
Red Branch on Facebook (/redbranchmedia)

Red Branch MIDIa Episode 26: No One Sets Goals Like A Marketer

Sometimes you're on the road for an entire month and it seems like the piling work is too much to tackle. When I'm on the road for weeks at a time, instead of panic, I take these 5 organization tactics to heart. Hitting the road? These business hacks will save your life when you get back to the office.

Looking for more daily help on killing it in business and marketing?

We have a lot to say. Follow our blog: https://redbranchmedia.com/blog/. 

Are we friends? Follow along...
Twitter (@marenhogan) (@RedBranch) 
Maren on LinkedIn (/in/marenhogan)
Red Branch on LinkedIn (/company/red-branch-media)
Red Branch on Facebook (/redbranchmedia)

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