"Our goal was to have a more modern and sunny sound, while remaining faithful to the Radio Norba brand. ReelWorld helped us by proposing a re-fresh of the station sound and the sound logo and supported us throughout the process, confident that the final result would satisfy us. And so it was!"
 
Carmen Tonti – PR and Marketing co-ordinator, Radio Norba

Radio Norba ReelWorld Jingles 2021

38 - (18-08-2021) - O Livro dos Espíritos - Capitulo 3 -  Questão 39

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LHdD 27 agosto 2021 Grandes farsantes de la historia

Listen to the Top of the Hour ID of Z100 (WHTZ 100.3 FM Newark, NJ/New York City area). Imaging jingle for the TOTH comes from the ReelWorld ONE CHR package.

WHTZ (Z100 New York) - Top of the Hour ID (ReelWorld ONE CHR) - 9/7/2021 - 4AM EDT

REELWORLD CREATE NEW AUDIO IDENTITY FOR RTÉ RADIO 1

Ireland’s most listened to radio station, RTÉ Radio 1, has updated its brand sound with custom music from ReelWorld, performed by the RTÉ Concert Orchestra.

The national broadcaster set out to modernize the audio image of the station, with a focus on its continuity themes and top of hour sequence, united by a new sonic logo.

15 new compositions make up the package which combines contemporary and traditional music styles, with an authentic sense of the station’s character running throughout. The themes span genres including folk, pop, Americana, and traditional Irish.

RTÉ Radio 1 Deputy Editor, Penny Hart, said: "What a truly wonderful experience it has been, working on this collaborative project to align the radio station’s content offering and tone of voice through music. We’re so proud of our identity and to hear it shine through these beautiful compositions is a joy.”

Following a competitive tender process, RTÉ selected ReelWorld, based in MediaCityUK, to work closely with the broadcaster’s staff on this unique project.

The RTÉ Concert Orchestra recorded the themes at RTÉ Radio Centre’s Studio 1 under COVID guidelines, in separate sections and across multiple sessions with remote direction via video link between conductor Gavin Murphy and the ReelWorld team. Alongside the orchestra’s core sections of strings, woodwind, brass, and percussion, its members also played traditional instruments including the fiddle, tin whistle, Irish flute and concertina.

Anthony Gay, Managing Director of ReelWorld added: “This is ReelWorld’s third recent experience working with the orchestras of national broadcasters, and we are privileged to support RTÉ with their new sound. We’re thrilled with the results and it’s wonderful to hear the project now on air.”

Creative Audio Manager for RTÉ, Shane Freeman said: “The passion of everybody working on this project is what has made it so special, resulting in something that will stand the test of time and carry the audio brand of the station into the future.”

ReelWorld continues to partner with some of Europe’s biggest broadcasters, including a 2021 update for Heart UK, the country’s most listened to commercial radio network, and the Netherlands’ most listened to radio station, NPO Radio 2. Recently they have also produced a new brand sound for the Bloomberg Television Network.

RTÉ Radio 1 sonic identity 2021

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Evangelização de Espíritos: Reflexões

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