Hosted by Kyle James, this podcast dives deep into the world of B2B SaaS, featuring conversations with experts in go-to-market strategies. With over 15 years of experience across customer success, sales, marketing, and more, Kyle brings a wealth of knowledge and a passion for storytelling to every episode.

In Season 1, we tackle five key questions shaping the future of B2B SaaS:

How are AI and automation transforming teams?
What’s the impact of AI-powered personalization on the customer journey?
How are companies leveraging big data to enhance decision-making and experiences?
What roles do integrations and cloud platforms play in scalability?
How critical is omnichannel communication for retention and CX?
Each week, we’ll learn from innovators who share their successes, challenges, and lessons learned. Tune in, share, and join us as we explore the strategies driving B2B SaaS forward!

GTM Innovators Introduction

In this episode of GTM Innovators, I sit down with Mike Redbord to explore how AI is transforming customer success and support. From leveraging automation to streamline operations to the evolving role of CS professionals, Mike shares insights on balancing technology and human connection in modern B2B SaaS.

GTM Innovators: AI in Customer Success – Insights from Mike Redbord

In this episode of the GTM Innovators Podcast, host Kyle James sits down with John Marcus III, founder of Fractional Ventures, to explore the cutting-edge intersection of AI and sales. John introduces the transformative concept of AI Qualified Leads (AIQL), dives into the power of bespoke data for uncovering non-obvious customer insights, and shares why context is the cornerstone of successful AI implementations. Packed with actionable advice and forward-thinking perspectives, this conversation is a must-listen for anyone looking to elevate their sales strategy and embrace the future of go-to-market innovation.

AIQL, Bespoke Data, and the Future of Sales - A Conversation with John Marcus III

Demand generation is undergoing a major transformation, and AI is at the center of it all.
In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting traditional attribution models, and redefining go-to-market strategies. From hyper-personalization to the rise of dark social, we dive deep into the biggest challenges and opportunities for marketers in an AI-driven world.
Tune in for insights that will help you stay ahead in the evolving landscape of B2B marketing.

GTM Innovators: The Future of Demand Gen - AI, Data, and Personalization with Prashant Kaw

In this episode of GTM Innovators, we sit down with Tim Macchi, Growth Product Manager at TeamGantt, to explore how AI is reshaping the way we build and optimize products.

From using AI agents for QA testing to accelerating market research and streamlining product analytics, Tim shares his hands-on experience with automation and AI-powered workflows. We dive into how product managers can leverage AI to work smarter, reduce inefficiencies, and unlock new growth opportunities.

Whether you're a product leader, marketer, or innovator looking to stay ahead of the AI revolution, this conversation is packed with insights you won’t want to miss!

GTM Innovators: Building Smarter with AI - Tim Macchi on Automation, Research & Product Strategy

In this episode of GTM Innovators, we sit down with Mark Kilens for a conversation that brings us back to the GTM fundamentals. Mark is the VP of Marketing at EasyLlama and Founder of TACK. Mark shares how the most effective go-to-market strategies today are rooted in community, education, and trust. From building scalable programs to fostering authentic engagement, Mark’s insights may sound simple—but they’re powerfully foundational. Whether you're refining your GTM motion or starting from scratch, this episode is packed with timeless advice on creating real demand through human connection.

GTM Innovators: Creating Demand Through Community - A GTM Chat with Mark Kilens

In this episode of GTM Innovators, host Kyle James sits down with Michael Cole, SVP of Marketing at Everflow, to explore how Generative Engine Optimization (GEO) is redefining the rules of search and discoverability. As AI tools like ChatGPT and Gemini become the new front doors to information, long-tail SEO is giving way to a world driven by citations, partnerships, and authentic content. Michael shares how leading brands are adapting—building relationships with publishers, rethinking affiliate strategies, and creating human-led content that fuels visibility across AI-powered ecosystems. If you’ve ever wondered what replaces SEO in the age of AI, this conversation is your new playbook. 

GTM Innovators: Creating Demand Through Community - A GTM Chat with Mark Kilens

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