The data-centric approach to AI consists of systematically optimizing datasets to improve the accuracy of AI systems. Machine learning scientists find this approach promising because refined data generates better results than unrefined data. 
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Cleaning Up Data What Is A Data - Centric Approach To AI

Clarifai was founded in 2013 by Matthew Zeiler and has been a market leader in artificial intelligence services ever since. For the entire AI lifecycle, the company provides an end-to-end solution for modelling unstructured data. Our cutting-edge image, video, and text recognition solutions are built on the most advanced machine learning platform and are easily accessible via API, device SDK, and on-premise, allowing businesses all over the world to build a new generation of intelligent applications.