FULL BLOG & SHOW NOTES: bit.ly/richroll666
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“Our visual system is perhaps the strongest lever by which we can shift our state of mind and body."
- Dr. Andrew Huberman

The Rich Roll Podcast

On Apple Podcasts

Neuroscientist Andrew Huberman On Changing Your Biology With Behavior

FULL BLOG & SHOW NOTES: bit.ly/richroll680
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Voicing Change II: bit.ly/voicingchangeII

“If you identify your values, you can more easily make diet decisions that align with them."
- Dr. Will Bulsiewicz

Dr. Will Bulsiewicz On All Things Microbiome: Heal Your Gut, Sidestep Disease & Thrive

FULL BLOG & SHOW NOTES: bit.ly/richroll681
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“The meaning of life is to find your gift. The purpose of life is to give it away."
- Chip Conley

Chip Conley: How To Become a Modern Elder, Create A Second Wave & Regenerate Your Soul

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Voicing Change II: bit.ly/voicingchangeII

"Nobody’s out there awaiting your work. You’ve got to make it happen for yourself."
- Rich Roll

Roll On: The Art Of Memoir

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Voicing Change II: bit.ly/voicingchangeII

“The secret to satisfaction is not having more, it’s wanting less."
- Arthur Brooks

Arthur Brooks: Cracking The Code To Happiness

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Voicing Change II: bit.ly/voicingchangeII

“No matter how bad things are, they can always be fixed. The help is there. You just have to raise your hand and take it."
- Richie Stephens

Irish Gangster Richie Stephens’ Guide to Sobriety‎ (and Second Chances)

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"Everything in the United States that is dangerous or poses a threat to others is heavily regulated—except when it comes to guns."
- Rich Roll

Roll On: Guns, Liberty & Responsibility (+ Sen. Cory Booker)

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“Real toughness is experiencing discomfort, leaning in, and creating space to take thoughtful action."
- Steve Magness

Steve Magness: Do Hard Things — The Science of Resilience

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“Radical confidence is accepting yourself the way you are and, at the same time, being brave enough to believe you can change."
- Lisa Bilyeu

Lisa Bilyeu: Transcend the Purgatory of the Mundane

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“When it comes to longevity, the goal isn’t just to live as long as possible—it’s to live as vibrantly and energetically as possible for as long as possible."
- Rich Roll

A Longevity Masterclass: Emerging Science & Timeless Wisdom of Healthy Aging

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Voicing Change II: bit.ly/voicingchangeII

“There are no limits on what I can do—if I set a goal for something I go after it. I want to raise the bar for what women think is possible."
- Camille Herron

Camille Herron: Crushing World Records, Narrowing The Gender Gap, And The Power of Happiness

FULL BLOG & SHOW NOTES: bit.ly/richroll690
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“Diet can have a remarkable effect on you. It can reprogram your body and put it on a path to live longer."
- Valter Longo, PhD

Valter Longo PhD: Fasting & Nutrition Protocols for Longevity & Disease Prevention

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“Pay attention to whispers that become roars."
- Robin Arzón

Robin Arzón On Turning Doubt Into Determination & Plateaus Into Launching Pads

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“When it comes to evaluating the greatness of elite performers, we over emphasize peak performance and under emphasize longevity."
- Malcom Gladwell

Malcolm Gladwell Is Lord Of All Things Overlooked and Misunderstood

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"To be successful you have to work hard—but ultimately, success means avoiding burnout, and designing a life that aligns with your values."
- Rich Roll

Roll On: Everything Roll On

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"A possible mindset allows you to fight your limiting beliefs and unlock a life of infinite possibilities."
- Colin O'Brady

Colin O’Brady & Jenna Besaw: Become the Hero of Your Own Destiny

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“Exercise is the single biggest elixir for brain health. As important as sleep and nutrition are, exercise takes the cake."
- Peter Attia, MD

Peter Attia, MD On Becoming a Centenarian Decathlete, Metabolic Health & All Things Zone 2

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“What if paintings and sculptures and installations could become incantations, prayers, experiences?"
- Heidi Zuckerman

Heidi Zuckerman: Why Art Matters

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“Real life satisfaction comes from helping other people as much as you can, in whatever way you can."
- Mike Fremont

Centenarian Mike Fremont On Longevity, Eating Plant-Based & Running At 100

This week we hit a huge milestone - 2 MILLION DOWNLOADS!

Wow. I was blown away when we hit 1 million after about a year since we started this experiment. Then just five months later, we hit the second million. I am beyond words. I love doing the podcast, love it. I do this for you. So it means more than you can imagine that it has found a passionate and loyal audience. With utmost sincerity, I thank you from the bottom of my heart and promise to honor your commitment to the show by striving to always do better and be better.

In honor of the milestone, I thought it appropriate to bring you one of my most compelling and important interviews to date. A conversation with a man I owe my life. A man whose studies, books and tireless advocacy have transformed countless lives across the globe. A man absolutely instrumental in paving a path for my own personal transformation -- a journey that begins and ends with my adoption of a plant-based diet.

T. Colin Campbell

Dr. Campbell may not have invented the whole food plant-based diet, but he is most certainly the regal lion of the movement, pioneering it from fringe acceptance to modern age, widespread mainstream adoption. He is best-known as the author of The China Study, one of the most important, ground-breaking, massively best-selling books ever written on health & nutrition. More recently, Dr. Campbell published an important follow up, Whole: Rethinking The Science of Nutrition. But even if you have not read either of these books, there is a solid chance you saw him and his work profiled in the incredibly powerful documentary Forks Over Knives.

The simple truth is that how we are beginning to understand the ways in which food and nutrition impact the underlying causes of so many Western diseases that unnecessarily plague developed cultures -- and the means to prevent and reverse them -- is due in large part to the tireless scientific research to which Dr. Campbell has devoted his life. He is, quite simply put, an absolute paradigm-busting legend of the modern movement for long-term wellness, disease prevention & reversal, sustainable ecosystems, animal welfare, and agricultural reform.

For the uninitiated, T. Colin Campbell is a Cornell and MIT trained Ph.D. in nutrition, biochemistry and microbiology and current professor emeritus at Cornell specializing in both nutrition & toxicology – specifically the effects of nutrition on long-term health and even more particularly the role nutrition plays in the causation of certain types of cancer. In addition to the two books mentioned above, he is the author of over 300 peer reviewed research papers on a variety of subjects related to the above.

Maybe you're new to all this -- I don't get all the fuss.  What exactly is The China Study?

In a nutshell, it was a gigantic 20-year epidemiological study – described by The New York Times as "the Grand Prix of epidemiology" – conducted by the Chinese Academy of Preventive Medicine, Cornell and Oxford that looked at mortality rates from cancer and other chronic diseases from 1973–75 in 65 counties in China; the data was correlated with dietary surveys and blood work from 100 people in each county. 

Why China? And why those specific counties? These communities were carefully selected primarily because they had genetically similar populations that tended, over many generations, to live and eat in the same way in the same place.

What were the findings? The study concluded that counties with a high consumption of animal-based foods were more likely to have had higher death rates from "Western" diseases while the opposite was true for counties that ate more plant foods.

In essence, The China Study examined the relationship between the consumption of animal products (including dairy) and chronic illnesses such as coronary heart disease, diabetes, and cancers of the breast, prostate and bowel, concluding that people who eat a whole-food, plant-based/vegan diet—avoiding all animal products, including beef, pork, poultry, fish, eggs, cheese and milk, and reducing their intake of processed foods and refined carbohydrates -- will escape, reduce or even reverse the development of numerous diseases.

Much to Dr. Campbell's surprise, the book barely moved the needle when it was first published. In fact, it basically landed with a thud. But slowly, things started to take off when certain highly influential people began to discover the book, implement it's advice, and experience dramatic positive results in their health and waistline.

Even President Bill Clinton became a vocal supporter. After years of living with heart disease, in 2010 he undertook the diet, and within a short period dropped 24 pounds, returning him to his college weight. You might have seen my buddy Sanjay Gupta, CNN's chief medical correspondent, interview Clinton for Dr. Gupta’s documentary The Last Heart Attack that aired on CNN in August 2011.  In that documentary, Dr Gupta made evident the power of plants -- and the impact of Dr. Campbell's dietary guidelines -- on not only slimming the gut, but in preventing and even reversing heart disease. A protocol that has seen similar results in the prevention and reversal of obesity, diabetes and certain forms of cancer -- 4 diseases that currently gobble up 75% of America's total health care costs.

Pretty awesome stuff.

But The China Study is not without its critics and controversy. In the wake of the massive success of his book and Forks Over Knives, his findings have been challenged -- correlation does not equal causation! And suddenly -- for reasons that essentially elude me -- it has become quite vogue to offhandedly and rather thoughtlessly quip: Didn’t you hear the news? The China Study was debunked!

But has The China Study really been debunked? What is this truly all about?

Ask yourself this question: Who is threatened by attempting to undermine the integrity of Dr. Campbell’s game changing research?  And who stands to gain?

We get in to all of this and so much more in today’s conversation.  

Dr. Campbell does not often sit for such long-winded interviews, so it was quite an honor and privilege to grab an hour of his time during the recent Holistic Holiday at Sea.  I had met him on several occasions over the last few years, but this was my first opportunity really getting to know the person behind the book, the research, and the movement. And I learned a lot.

I am very proud of this interview and hope that it will inspire and motivate you to think about your health, your diet and your lifestyle in new and different ways -- ways that could have a profound impact on your future well-being. And even if you are well versed with Dr. Campbell and his work, I promise you will learn things about him, his life and research that you did not previously know.

A final note: this interview is intended as Part 1 of a 2 part series.  Next week, I will be bringing you Howard Jacobson, Ph.D. -- Dr. Campbell’s contributing author on Whole – who shares his own compelling story and fills in the gaps on some of the issues touched upon during today's conversation. So if you enjoy today’s show you will definitely want to tune in next week as well.

In any event, I truly hope today's conversation educates and inspires you to take your nutrition, health and fitness to the next level. All as a means to help you unlock and unleash your best, most authentic self.

Thanks for tuning in.

Peace + Plants,

Rich

SHOW NOTES

The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss and Long-Term Health, by T. Colin Campbell and Thomas M. Campbell II

Whole: Rethinking The Science of Nutrition, by T. Colin Campbell and Howard Jacobson (Contributor)

T. Colin Campbell Center for Nutrition Studies

eCornell Plant-Based Nutrition Certificate Program

Forks Over Knives - DVD on Amazon

Forks Over Knives - Netflix

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Thanks for listening and thanks for the support!   

RRP #79: The Rich Roll Podcast: T. Colin Campbell On The China Study Critics

FULL SHOW NOTES: j.mp/richroll199
THE PLANTPOWER WAY: bit.ly/theplantpowerway

"I continue to be amazed by our bodies' ability for self-repair. Our bodies want to be healthy, if we would just let them. That's what these new research articles are showing: even after years of beating yourself up with a horrible diet, your body can reverse the damage, open back up the arteries and even reverse the progression of some cancers. So it's never too late to start exercising and never too late to start eating healthier."

- Michael Greger, MD

On iTunes

Michael Greger, M.D. On How Not To Die

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“When you think you're done, you're only at 40% of your total potential.”

- David Goggins

The Rich Roll Podcast: Wellness, Nutrition, Fitness & Living Authentically

Navy SEAL David Goggins Is The Toughest Athlete On Earth

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“The more we understand the deadly impact of stress, the more we're looking at alternatives to just a pill.”

- Bob Roth

Strength in Stillness: Bob Roth On The Power of Transcendental Meditation

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“In a world deluged by irrelevant information, clarity is power."

- Yuval Noah Harari

The Rich Roll Podcast 

Yuval Noah Harari On Why Clarity is Power

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“Habits are the compound interest of self-improvement."
- James Clear

James Clear On Why Habits Are The Compound Interest of Self-Improvement

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“It's hard to beat the person that never gives up."
- Lindsey Vonn

Lindsey Vonn's Got Grit: Lessons From The World's Most Decorated Female Ski Racer

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“You must go to war with yourself before you can find peace."
- David Goggins

You Can't Hurt David Goggins: Going Beyond Motivation & Why Mindset Is Everything

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"There’s no path towards evolution and making something better unless we can talk about it."

- Jack Dorsey

Jack Dorsey On Solitude, Self-Care & Shouldering The Health of Global Conversation

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“Fame is an abstraction. Fame is someone else’s conception of me so I try not to be involved with it. Looking at the comments, caring and comparing myself to other people, always leads me somewhere bad.”

- Russell Brand

The Awakening Of Russell Brand

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“Behavior first. Thoughts, feelings and perceptions follow.”

- Dr. Andrew Huberman

How to Change Your Brain With Dr. Andrew Huberman (+ Utkarsh!)

In The Rich Roll Podcast, vegan ultra-athlete and #1 bestselling author of the inspirational memoir "Finding Ultra" & cookbook/lifestyle guide "The Plantpower Way", Rich Roll discusses all things wellness with some of the brightest and most forward thinking minds in health & fitness, including world-class athletes, doctors, nutritionists, trainers, entrepreneurs & artists. Topics include: general fitness & endurance, multisport training, vegan / plant-based nutrition / cooking, meditation, yoga, sustainable lifestyle and beyond. The goal? To help empower YOU to become your best, most authentic self.

Rich Roll Podcast

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