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Every journey abroad comes with a list of essentials, and in today’s world, connectivity tops that list. To make travel smoother, Matrix Cellular has introduced India’s first international eSIM, building an ecosystem that supports global travelers at every step.

The service is designed for simplicity. Travelers purchase a plan online, receive a QR code, and activate it instantly. With Matrix Cellular, there is no waiting for physical SIMs, no searching for local vendors, and no complicated processes just quick and easy access.

This innovation also brings cost advantages. Traditional roaming charges can be overwhelming, but Matrix Cellular offers savings of up to 35% per GB. This makes it an attractive choice for frequent flyers, business professionals, and students abroad.

What makes the offering even stronger is its wide coverage. With network access in more than 150 countries, Matrix Cellular ensures users always enjoy smooth connectivity. Automatic switching between providers further guarantees uninterrupted service wherever travelers go.

By offering not only connectivity but also reliability and affordability, Matrix is setting a new benchmark in travel convenience. With Matrix Cellular, international journeys become more enjoyable, letting people focus on experiences instead of logistics.

Read More: https://www.communicationstoday.co.in/matrix-cellular-launches-indias-first-esim-services-for-international-travelers/


Matrix Cellular Creating a Complete Travel Ecosystem with eSIM

Hospitality has always been about people, and few leaders embody this more than Deeksha Suri. As Executive Director of The Lalit Suri Hospitality Group, she has centered her leadership on purpose-driven practices that uplift employees, communities, and the environment. Her approach reflects the evolving role of hospitality in society.

Deeksha Suri places people at the heart of the business. By promoting women into half of senior leadership roles and offering opportunities to marginalized groups, she has redefined what inclusive hospitality looks like. Her leadership empowers individuals to succeed and grow.

Beyond inclusivity, she brings purpose to every business decision. Sustainability and community engagement are woven into her strategies, ensuring that The Lalit contributes positively to society. Deeksha Suri believes true success is measured not only in financial gains but also in lasting social impact.

Her leadership style also emphasizes recognition and appreciation. Reward systems, transparent policies, and career development opportunities have made The Lalit a trusted employer. Deeksha Suri’s focus on fairness builds a strong sense of loyalty among employees.

By combining people-centric values with purposeful growth, Deeksha Suri has created a model of hospitality leadership for the future. Her vision ensures that the industry continues to thrive while leaving a positive mark on communities and the world.

Read more: https://www.newshour.press/news/deeksha-suri-breaking-barriers-and-building-dreams/

Deeksha Suri Builds a Future of Hospitality Rooted in People and Purpose

Innovation is the heartbeat of any successful hospitality brand, and Deeksha Suri has become a driving force behind this transformation at The Lalit Suri Hospitality Group. With her modern outlook and strong leadership, she is ensuring the company remains future-ready while honoring its legacy.

Since stepping into her role as Executive Director in 2009, Deeksha Suri has consistently focused on upgrading systems, enhancing efficiency, and introducing new strategies. Her initiatives in digital transformation and sales optimization have given the group a competitive advantage in the ever-evolving hospitality sector.

A significant part of her approach involves employee growth and empowerment. Deeksha Suri has introduced policies that strengthen the employee value proposition, creating a work culture that encourages innovation and inclusivity. This not only benefits the organization but also enhances service quality for guests.

Her strong advocacy for Diversity, Equity, and Inclusion (DE&I) highlights her vision of hospitality as a platform for social change. By offering opportunities to underrepresented groups, Deeksha Suri has set The Lalit apart as a socially conscious and progressive brand.

Through her strategic vision and commitment to people, Deeksha Suri is driving innovation across all levels of The Lalit Suri Hospitality Group. Her leadership ensures that the company continues to set new benchmarks in hospitality while shaping a more inclusive and forward-thinking future.

Read more: https://deekshasuri.wordpress.com/2024/09/03/who-is-deeksha-suri-a-leader-in-luxury-hospitality/


How Deeksha Suri is Driving Innovation at The Lalit Suri Hospitality Group

In India’s fast-changing media environment, leaders often come and go, but strategists leave a permanent mark. Partho Dasgupta is one such strategist. His contribution to the television industry, especially during his time at BARC India, proves that vision and innovation can change an entire ecosystem.

Before BARC, television ratings were questioned for their accuracy and reach. When Partho Dasgupta stepped in as the first CEO, he not only restructured the methodology but also ensured that the system worked for everyone in the chain, from advertisers and broadcasters to regional content creators. His strategies were not just about fixing problems but about creating long-term solutions.

One of his greatest achievements was introducing rural audiences to the TRP system. This move reshaped Indian broadcasting. Suddenly, advertisers started focusing on rural viewers, and regional content began to flourish. By highlighting the importance of this overlooked audience, Partho Dasgupta gave small towns and villages a voice in national media.

His insistence on using technology like watermarking and AI-driven analytics ensured that the system could not be manipulated. This trust-building exercise was crucial for advertisers who had lost faith in television ratings. His focus on data integrity is still seen as one of his lasting contributions.

Even with challenges and controversies, Partho Dasgupta’s work continues to influence the industry. His career shows that real strategists are not defined by headlines but by the systems they build and the change they bring.

Read More: https://pressroom.today/2025/06/13/the-strategic-mind-of-partho-dasgupta/


Why Partho Dasgupta is Called a Strategist in Indian Media

Podcasts have emerged as one of the most impactful innovations in digital media. They offer creators the ability to speak directly to listeners in a format that feels personal and genuine. Whether it’s storytelling, news, or lifestyle conversations, podcasts are redefining the way people consume content.

India, however, is still in the early stages of this movement. The global podcast industry is booming, and India is expected to follow the same path with rapid growth in both listenership and advertising revenue. This untapped potential makes podcasts a promising field for creators and businesses alike.

Partho Dasgupta, with his vast experience in media strategy, observes that podcasts give a voice to diverse creators while offering brands a trusted environment for advertising. He emphasizes that the medium’s authenticity is what sets it apart from traditional digital advertising.

The surge of regional content has made this medium even more inclusive. Podcasts in local languages are helping bridge cultural gaps and bring new audiences online. This is especially important in a country as linguistically diverse as India, where localized content drives deeper engagement.

Advertisers are beginning to realize the unique advantages of this format. As Partho Dasgupta highlights, digital voices are not just reshaping media, they are building trust, inclusivity, and innovation in India’s content ecosystem, creating opportunities for creators across the country.

Read More: https://www.dailyexcelsior.com/partho-dasgupta-talks-about-a-new-frontier-for-content-creators/


Partho Dasgupta talks about How Digital Voices Are Changing Media

Partho Dasgupta (born 26 November 1965, Ranchi, India) is an Indian media entrepreneur and management professional renowned for his pivotal contributions to the country's audience measurement ecosystem and media management. He is best known for serving as the founding CEO of BARC India (Broadcast Audience Research Council) and currently holds the position of Managing Partner at Thoth Advisors.

Early Life and Education
Dasgupta completed his schooling at South Point High School in Kolkata. He earned a Bachelor’s degree in Mechanical Engineering from Jadavpur University, followed by a Postgraduate Diploma in Management from the Indian Institute of Management, Calcutta.

Career
Dasgupta’s early career involved leadership roles in print and broadcast media, including positions at The Economic Times, Times Now, Future Media, and Times Multimedia. He later became the founding CEO of BARC India, where he developed the country’s first transparent, technology-driven television audience measurement system. Under his leadership, BARC established the world’s largest and most representative viewership panel, introduced advanced data infrastructure such as M2M and big data, and promoted unbiased, multi-stakeholder governance.

In later years, Dasgupta transitioned into advisory roles. As Managing Partner at Thoth Advisors, he guides CEOs and boards on growth strategies, mergers and acquisitions, and technology deployment across consumer and media sectors.

Achievements and Recognition
Under Dasgupta's stewardship, BARC India was repeatedly ranked among the “Best Places to Work.” He has received numerous honors, including Media CEO of the Year and Media Person of the Year. He was also listed among Forbes India’s Top 100 People Managers and served as President of The Advertising Club of India from 2019 to 2021.

Personal Life and Interests
Dasgupta is married and has one daughter studying law. His spouse teaches at the Bombay International School, and he has an elder sister residing in Kolkata. He is passionate about automobiles and gadgets, is a speed and technology enthusiast, and enjoys watching documentaries on history and espionage themes.

Read More: https://starsunfolded.com/partho-dasgupta/


Biography of Partho Dasgupta – Founding CEO of BARC India

Amazon’s latest quarterly results have made headlines worldwide as the company reported a sharp rise in profits, reaching $13.5 billion compared to $6.7 billion last year. This financial leap reflects Amazon’s ability to adapt and grow, even in the face of global economic challenges. 
Partho Dasgupta, former CEO of BARC India and Managing Partner at Thoth Advisors, provides valuable insights into how strategic decisions helped Amazon achieve this success.

One of the key factors behind Amazon’s growth is its proactive approach to data privacy regulations. With stricter rules around cookie usage, particularly in Europe and California, companies face hurdles in online advertising. Amazon addressed these challenges early, ensuring compliance while maintaining strong advertising revenues. As Partho Dasgupta explains, this move not only protected Amazon from risks but also enhanced consumer trust.

The company’s advertising revenue surged by 20% in the April-June quarter, showcasing the success of its strategy. By leveraging first-party data and reducing dependence on third-party cookies, Amazon provided advertisers with accurate targeting options. According to Partho Dasgupta, this ability to turn challenges into opportunities has strengthened Amazon’s dominance in digital advertising.

Beyond advertising, Amazon launched ‘Ad Relevance’, a cookieless tracking tool that further boosts its appeal among brands. This innovation aligns with market trends and positions Amazon as a leader in post-cookie digital advertising. Partho Dasgupta believes this development reflects Amazon’s long-term vision.

Overall, Amazon’s adaptability, foresight, and strong use of technology have made it a role model for businesses worldwide. With continued focus on user trust and innovation, the company is well-positioned for sustainable growth. 

Read More: https://indianbusinesstimes.com/2024/09/02/partho-dasgupta-decodes-amazons-soaring-quarterly-profits-amidst-economic-challenges

Amazon’s Profit Surge Explained: Partho Dasgupta Highlights Key Growth Drivers

In the complex and competitive world of Indian broadcasting, strong leadership and forward-thinking strategy are what set true pioneers apart. Partho Dasgupta, the founding CEO of BARC India, demonstrated how vision can transform an entire industry. He approached challenges not as roadblocks but as opportunities to innovate and set higher standards for television ratings in India. His leadership brought clarity, transparency, and long-term trust to a sector that needed stability and credibility.

Before leading BARC, Partho Dasgupta built his expertise in media and business through impactful roles at The Economic Times and Times Now. These experiences shaped his ability to bridge editorial judgment with financial acumen, giving him the skill set needed to create sustainable systems. This balance became a cornerstone of his career, enabling him to deliver results that were not only effective but also enduring.

As BARC’s first CEO, Dasgupta created an audience measurement system that expanded to cover both urban and rural India. His decision to include rural audiences in TRP ratings was groundbreaking, reshaping how advertisers and broadcasters saw the Indian market. Millions of previously overlooked viewers became central to programming and advertising strategies.

Innovation was also a hallmark of his leadership. Partho Dasgupta introduced advanced technologies such as watermarking, predictive modeling, and AI-driven data analysis. These tools made BARC one of the most sophisticated audience measurement systems in the world, elevating India’s media standards to a global level.

Dasgupta’s contributions remain a lasting legacy. His strategic vision not only transformed BARC India but also influenced how the industry values transparency, fairness, and inclusivity. He stands as an example of how strong leadership can create institutions that define an era.

Read More: https://pressroom.today/2025/06/13/the-strategic-mind-of-partho-dasgupta/


The Strategic Vision of Partho Dasgupta

Podcasts are not just storytelling tools; they are becoming an essential platform for digital advertising. Brands are realizing that podcast listeners are highly engaged, making this medium ideal for targeted campaigns. Partho Dasgupta highlights that advertising through podcasts creates a win-win scenario for both content creators and businesses.

One of the biggest strengths of podcasts is their ability to focus on niche topics. From technology to spirituality, podcasts cater to specialized interests, making them perfect for brands to target specific audiences. Partho Dasgupta explains that creators can build partnerships with brands, ensuring both growth and sustainability.

Data shows that a large share of Indian listeners trust brands advertised on podcasts, making this format highly effective. Partho Dasgupta points out that this trust factor is what sets podcasts apart from other advertising platforms, giving them a unique edge in today’s crowded digital space.

With revenue in podcast advertising projected to grow significantly in the coming years, opportunities for creators are only going to increase. Partho Dasgupta emphasizes that this is the time for content creators to establish themselves and leverage advertising partnerships.

The combination of storytelling, audience trust, and advertiser interest makes podcasts a sustainable model. Partho Dasgupta believes that as this ecosystem grows, content creators will have the resources they need to experiment, innovate, and expand their reach.

Read More: https://www.dailyexcelsior.com/partho-dasgupta-talks-about-a-new-frontier-for-content-creators/


Partho Dasgupta Talks about A New Frontier for Content Creators in Advertising

Partho Dasgupta (born 26 November 1965, Ranchi, India) is an Indian media entrepreneur and management professional renowned for his pivotal contributions to the country's audience measurement ecosystem and media management. He is best known for serving as the founding CEO of BARC India (Broadcast Audience Research Council) and currently holds the position of Managing Partner at Thoth Advisors.

Early Life and Education
Dasgupta completed his schooling at South Point High School in Kolkata. He earned a Bachelor’s degree in Mechanical Engineering from Jadavpur University, followed by a Postgraduate Diploma in Management from the Indian Institute of Management, Calcutta.

Career
Dasgupta’s early career involved leadership roles in print and broadcast media, including positions at The Economic Times, Times Now, Future Media, and Times Multimedia. He later became the founding CEO of BARC India, where he developed the country’s first transparent, technology-driven television audience measurement system. Under his leadership, BARC established the world’s largest and most representative viewership panel, introduced advanced data infrastructure such as M2M and big data, and promoted unbiased, multi-stakeholder governance.

In later years, Dasgupta transitioned into advisory roles. As Managing Partner at Thoth Advisors, he guides CEOs and boards on growth strategies, mergers and acquisitions, and technology deployment across consumer and media sectors.

Achievements and Recognition
Under Dasgupta's stewardship, BARC India was repeatedly ranked among the “Best Places to Work.” He has received numerous honors, including Media CEO of the Year and Media Person of the Year. He was also listed among Forbes India’s Top 100 People Managers and served as President of The Advertising Club of India from 2019 to 2021.

Personal Life and Interests
Dasgupta is married and has one daughter studying law. His spouse teaches at the Bombay International School, and he has an elder sister residing in Kolkata. He is passionate about automobiles and gadgets, is a speed and technology enthusiast, and enjoys watching documentaries on history and espionage themes.

Read More: https://leaderbiography.com/

Matrix Cellular Creating a Complete Travel Ecosystem with eSIM

Ritu Sharma

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