Radio for Pernod Ricard India's responsible drinking initiative

Radio Spot for Responsible Drinking Campaign for Pernod Ricard India

TODAY, THE CHANNELS OF COMMUNICATION ARE MUSHROOMING RAPIDLY. THE WAY CONSUMERS ENGAGE WITH BRANDS IS FOREVER SHIFTING.
AND WHAT YOU THOUGHT WAS COOL, JUST HAD A LIFE SPAN OF A MAYFLY.
BUT AT THE CORE OF SUCH UNPRECEDENTED CHANGE, THERE’S ONE FUNDAMENTAL TRUTH THAT’S CONSTANT –BRANDS THAT ARE LOVED AND TALKED ABOUT ARE THE ONES HAVING INTERESTING CONVERSATIONS.
RIVER WAS FORMED WITH THE BELIEF THAT IT’S NOT THE MEDIA OR THE PLATFORM THAT CONTROLS THE
CONVERSATION, BUT AN EMPOWERED CONSUMER.

River India