As station employees wear more hats than just sales, efficient execution of MRN programming becomes more vital to save time and sell more

2021 June

We share a great idea to promote your stations and NASCAR to your local market...and make money from it.

2021 July

We explore using the NASCAR Playoffs to spark 2022 sales. Links discussed in this episode:

Kyle Larson sponsorship:  https://apnews.com/article/technology-sports-business-auto-racing-formula-one-606642ed696ea380ffa48d2215b39ad4

Hendrick Automotive Locations:  https://www.hendrickcars.com/locations/index.htm

Jayski.com driver sponsor list:  https://www.jayski.com/nascar-cup-series/2021-nascar-cup-series-team-driver-chart/

NASCAR Standings:  https://www.nascar.com/standings/nascar-cup-series/

Hannah Newhouse All Access Women to Watch:  https://www.allaccess.com/net-news/archive/story/209701/in-all-access-women-to-watch-column-charese-fruge-

2021 August

We look at "The Question" and how to defeat it in this month's edition.

2021 September

Using emerging online audio platforms to leverage local NASCAR radio sales

2021 October

In the December edition, we look at updating our NASCAR packages and ahead to prepare for the 2022 season.

2021 December

In the January edition we look at the success of the 2021 season, look ahead to the changes for the 2022 season, and how they affect sales. We go over the strengths of the loyalty and demographics of the NASCAR fan plus cover best practices for prospecting, packaging, and pricing. It is a replay of our January MRN NASCAR Local Sales webinar.

Webinar video link:
https://nascar-my.sharepoint.com/:v:/g/personal/rquick_mrn_com/Ec64LdU70VdHo_B9Vt68KuEB4XdhudI2xB_TpqOXYTX9zg?e=smAsZK

Presentation deck link:
https://nascar-my.sharepoint.com/:p:/g/personal/rquick_mrn_com/Efd8MfZ0efNAjnF2D7F62vwBRDUymxhrs26l5bBcUitK7g?e=oCv7VK

2022 January

We talk with Loyd Ford about the best practices for selling, promoting, and presenting NASCAR on your station plus cover challenges facing radio in 2022.

rainmakerpathway.com

March 2022

Driving local radio revenue with the purchasing power and extreme loyalty of the NASCAR fan.

Selling Speed: The MRN NASCAR Local Sales Podcast