Email marketing is important to most successful eCommerce organizations, but lots of organizations are bottlenecked and don't leverage all of the bells and whistles that their email platforms support. So, we thought it would be helpful to talk about what you can get help with, and what you should avoid trying to outsource.

Let's assume that your newsletter and sale emails are going out and getting a good response. Here are some questions you can still be asking yourself:

- Are your transactional emails wowing shoppers and driving them to make more purchases? 
- Are you reactivating email subscribers that have stopped opening your messages? 
- Have you set up triggered emails to remind shoppers to come back and reorder goods that are typically consumed or used up in a certain time frame?
- Do you automatically send abandoned browse emails?
- When's the last time that you checked if your list was clean and your domain had a good sending reputation?

If any of this strikes a chord, be sure to tune in to learn more about what you can do (or outsource) to kick your eCommerce email marketing into high gear!

Guest: Mike Arsenault, Rejoiner.com
Host: Robert Rand, JetRails.com

Recommended Reading: https://jetrails.com/blog/should-you-host-your-emails-on-your-ecommerce-web-server/

Which parts of your eCommerce email campaigns can you outsource and which can't you?

Recently, some popular tools that marketed themselves as tools to make websites accessible to people with disabilities have been coming under fire for not living up to their mission. So we thought it would be interesting to look at this topic from the ground up. 

In this episode, we discuss the role of your CMS or eCommerce platform in ADA Compliance, but we don't stop there. We share information on just how far tools can go in solving your compliance needs, and what else you still need to be aware of. We even get insights into the legal ramifications of non-compliance, and who is getting sued.

Guest: Scott Trachtenberg, ADASiteCompliance.com
Host: Robert Rand, JetRails.com

How Your Website Platform Impacts Your ADA Compliance

Consumers open their text messages. Their e-mails... maybe... maybe not.

This leads eCommerce merchants toward a crossroads. Treat SMS like the 3rd rail, or embrace it while making sure to treat this communication channel with the respect that shoppers demand.

Most of us get text messages or push notifications from major brands regarding our order/delivery status, along with other valuable info.

What if you added dimensionality to SMS, allowing shoppers to respond to your texts and get answers, delivering conversational commerce experiences? 

Catch the episode to learn what the future of eCommerce communications looks like.

Guest: Rev Reddy, VoyageSMS.com
Host: Robert Rand, JetRails.com

eCommerce Brands Choosing SMS over Email

Some businesses have complex order fulfillment systems. Others rely on succinct solutions to problems like splitting orders. 

Why split orders? Maybe you'll be fulfilling an order from multiple stores or warehouses. Maybe you want to split an order between in-stock items, and back-ordered items. Perhaps items need to be shipped separately or uniquely, such as oversized items. 

This may all sound obvious, but just because it's logical, doesn't make it simple. Not all eCommerce businesses have the same needs or requirements. 

This is a great example of how Magento Extensions can greatly improve business efficiencies and customer satisfaction, without dependencies on 3rd party SaaS solutions.

Guest: Rajneesh Vyas, SunArcTechnologies.com
Host: Robert Rand, JetRails.com

Resources mentioned in this episode: https://marketplace.magento.com/partner/sunarctech

Elegantly splitting orders to improve Magento order fulfillment

Marketing to eCommerce shoppers is similar to attracting consumers to brick and mortar stores, but it's not the same thing.

When someone visits a physical store, they're exhibiting a stronger intent to make a purchase. Online shoppers are often earlier in the researching process. 

That means that treating every ad click like it's going to convert into a sale can be a costly mistake. In this episode, Robert and Brendan discuss how to properly balance your marketing to (1) attract new shoppers, (2) educate them, and (3) ultimately help them decide to make a purchase. 

They go farther by sharing insights on balancing campaigns across different advertising platforms, like Google, Facebook, Instagram, and YouTube... and dealing with the challenge of optimizing marketing spends based on which platforms and campaigns are actually delivering the best results - including return on ad spend (ROAS).

Guest: Brendan Hughes, Optily.com
Host: Robert Rand, JetRails.com

Additional Resources:

Get a free copy of Brendan's book "Accelerate eCommerce Growth, A Proven Framework to Scaling Your eCommerce Business with Digital Advertising": https://www.optily.com/accelerate-ecommerce-growth-with-digital-advertising/

For a limited time, take advantage of a free consultation from Optily, and a special discount offer for fans of The JetRails Podcast: https://www.optily.com/your-expert-companion-in-digital-ads-jr/

Looking for a quicker read on eCommerce funnels? Check out https://jetrails.com/blog/ecommerce-funnels/

Balancing eCommerce Ad Campaigns to Generate Higher ROAS

eCommerce stores are in the data business. Data helps with everything from forecasting sales and stocking products, to understanding profit margins on items and optimizing the online shopping experience.

In this episode, Nick shares his wisdom from his years at Etsy and Jet, and from his role as CEO of DAS42. Learn about common data analysis challenges that your business should watch out for and best practices that you should be benefiting from. 

Guest: Nick Amabile, DAS42.com
Host: Robert Rand, JetRails.com

Creating a Data Driven Culture In Your eCommerce Business

On just about every episode of our podcast, our guests describe different ways for merchants to improve an eCommerce store's bottom line. Few tell us that they can come anywhere close to generating a 5x increase in eCommerce sales, which makes this episode especially intriguing.

While we may be biased about businesses that have "Jet" in their name, we still asked this guest tough questions about live chat. This episode delves into best practices for staffing, dealing with upset shoppers, avoiding chat-operator burnout, and more!

Guest: Mike Christie, JetSpring.com
Host: Robert Rand JetRails.com

How Live Chat is Generating a 5X eCommerce Sales Lift

As the holiday shopping season continues, hopefully, you're enjoying a nice code freeze along with some great weather. What better time to cozy up with a mug of hot cocoa and a podcast episode all about the next frontier of site speed optimization!

Caching static site elements with a CDN is already commonplace - it's crucial to your site's overall performance. However, you can now take edge caching a step further. Instead of calling "home" to your main hosting servers for dynamic content like product/sale prices, or even personalized content experiences, you can cache dynamic site elements at the edge.

We dive into this, and more, in this episode about next-gen Edge technology that can improve your bottom line.

Guest: Subbu Varadarajan, Zycada.com
Host: Robert Rand, JetRails.com

Special Note:
Zycada is currently offering an extended free trial for active JetRails users. Contact your dedicated account manager at JetRails for more info.

Caching Dynamic eCommerce Content At The Edge

Most eCommerce merchants start off advertising through platforms like Google Ads and Facebook Ads, but those are pretty saturated networks. In this episode, we talk about opportunities to make direct media buys with audio and video streaming services, podcasts, and other highly-targeted platforms.

If you've wondered where else you could or should be advertising your online store, this episode will help you understand how you can pay less to market to your audience while catching the right consumers at the right time and place.

Guest: Adam Casole-Buchanan, BriefBid.com
Host: Robert Rand, JetRails.com

Companies Adam mentioned in this episode include:

- Cluep
- Vengo
- iHeart Radio
- Spotify
- Brave
- OceanHero

eCommerce Advertising Beyond Clicks

According to Cloudflare, Tiktok became The #1 most visited domain in 2021, surpassing even Google.com. Are you advertising to consumers through Tiktok yet? Have you been comparing it to other platforms, like Snapchat, Pinterest, Twitter, LinkedIn, Quora, and Reddit? Are you still primarily focused on Google Ads or Facebook/Instagram Ads? Are you relying on influencers or affiliates to help fuel your growth?

In this episode, we get an insider look at which platforms and strategies are driving eCommerce advertising success, and why. 


Guests: 
- Ned Gallop, LevitateFoundry.com
- Miles Bodie, LevitateFoundry.com

Host:
- Robert Rand, JetRails.com

The Best Digital Marketing Channels for DTC eCommerce in 2022

Sometimes eCommerce orders fail to go through.
 
Whether caused by problems stemming from the shopper's credit or debit card, payment gateways, fraud filters, or even issues with checkout pages themselves, it happens.
 
In a physical store, you'd work with the shopper to help them complete their transaction. 

When it comes to eCommerce, however,  shoppers are likely to abandon their carts. 

That left us asking, "Can you get them back?"

Guest: GQ Fu, LTVplus.com
Host: Robert Rand, JetRails.com

If eCommerce Shoppers Experience Checkout Problems Can You Win Them Back?

As an eCommerce merchant, you want to focus on your business plan. At the same time, there's a fear of missing out on the successes your competitors are having. The last thing you want is to overlook marketing strategies that are leading consumers to other web stores instead of yours.

However, some data may be hard to come by, and there's just so much time you can put into researching your competitors. 

This led us to ask if there was a better way to learn about the digital advertising campaigns of your eCommerce competitors.

Guest: John Readman, AskBOSCO.io
Host: Robert Rand, JetRails

eCommerce merchant FOMO - Where are your competitor's ad budgets going?

If there's an outage at a modern cloud provider like AWS we have the technology to notice the issue and failover to one of their other data centers.

However, it's not so easy when a content delivery network (CDN) is having issues. By their very nature, these networks are distributed across servers in data centers all over the world. This makes tracking and addressing outages and other problems much more challenging.

CDNs can also be tied in with a variety of security solutions, from web application firewalls (WAF) and SSL certificates to DDoS mitigation and bot protection. They can be configured for performance optimization too, optimizing images and website coding.

So what happens if you try to fail over to another CDN?  Will your site security and performance take a hit? If you have an eCommerce site, will it still be PCI compliant?

We tackled these questions, and more! Tune in to learn about CDN failover solutions that can work with any major CDN, like  Akamai, AWS Cloudfront, Cloudflare, Fastly, and Google Cloud CDN.

Guest: Subbu Varadarajan, Zycada.com
Host: Robert Rand, JetRails.com

If Your CDN Goes Down, Does Your Site Have To?

The first episodes of our podcast were focused on Magento. That was over 3 years ago.

We've gone on to publish over 90 episodes that speak to eCommerce professionals and digital marketers. Many episodes have focused on topics that are specifically important to the Magento ecosystem. However, in this 95th episode, we've gone back to our roots to take a deeper look at the state of Magento and the community that powers it.

Guest: Maier Bianchi, Bemeir.com
Host: Robert Rand, JetRails.com

***Important Note:
In this episode, Robert mentioned that in 2021 many Magento extension developers lost access to Adobe Commerce dev licenses. We've since heard from Adobe that they're actively working to address this issue. However, we decided to leave it in the episode because it's part of a bigger conversation about extensions, and it's also a great example of the Magento community speaking up, and the Adobe team listening.


Resources Mentioned In This Episode:

https://www.linkedin.com/pulse/why-we-continue-support-magento-adobe-commerce-2022-maier-bianchi/

https://jetrails.com/blog/critical-magento-2-security-vulnerability-cve-2022-24086/

The Future of Magento: 2022 and Beyond

Managing orders and inventory sounds easy until you're managing multiple sales channels and vendors, supply chain issues, cost fluctuations, and other common challenges.

For this episode, we invited an industry veteran with almost 20 years of industry experience to discuss the ins and outs of keeping your sales channels accurate and orders flowing.

Guest: Kostis Mamassis of https://Megaventory.com
Host: Robert Rand of https://JetRails.com

Related Articles: 

https://jetrails.com/blog/6-reasons-magento-2-merchants-use-inventory-and-order-management-software/

https://blog.megaventory.com/2022/04/how-to-face-the-challenges-of-ecommerce-inventory-and-order-management/

Centralizing Ecommerce Inventory and Orders

Conventional wisdom is that your eCommerce brand needs to keep pumping out content. Blog articles, social media posts, viral videos - your team wants it all. 

In this episode, we take the time to discuss if this is indeed a working strategy and what it takes to generate the desired increases in online sales.

Guest: Andrew Maff, BlueTuskr.com
Host: Robert Rand, JetRails.com

Is Content Marketing Crucial for eCommerce, or Oversaturated?

From cryptocurrencies to subscriptions, to buy now pay later solutions, to fraud prevention technology... the eCommerce payments space is constantly evolving.

Most online stores want backup payment gateways in case one fails. Large enterprise needs to offer shoppers in different regions of the world local payment methods. All the while, finance teams are stuck waiting on development backlogs and struggling to test and measure new payment options. 

If you dig in a bit deeper, you learn that few merchants are promoting the payment gateways and processors that best align with what an individual shopper is purchasing.

In this episode, we looked at the emerging field of payment orchestration which promises to make it easy for finance teams to take back control of eCommerce payment processing in order to increase sales and profits.

Guest: John Lunn, https://Gr4vy.com
Host: Robert Rand, https://JetRails.com

Why eCommerce Payment Orchestration Will Make Your CFO Smile

There hasn't been an in-person Magento event in the USA since 2019... that's about to change! 

If you're thinking about attending or planning to attend Meet Magento New York 2022, you're in luck! This episode will fill you in about the pre-party, after-party, and everything in between!

To get tickets or learn about sponsoring the event, visit https://meetmagentonyc.com

If you've already registered, get a head start on networking at https://next.brella.io/events/MeetMagentoNewYork22

Guest: Marsha Naidoo, KrishTechnolabs.com
Host: Robert Rand, JetRails.com

MMNYC 2022 - The Return of Magento Events To The USA

Kalen Jordan has spent the last decade working on projects like Magetalk, MageMail, Sweet Tooth Rewards, and Commerce Hero. He's a serial entrepreneur and is once again making a bet on the Magento ecosystem with MageChat, a Magento group built around a managed Slack community. So, we chatted with Kalen about what's driving this project forward, what people are getting out of it, and what's on the horizon for MageChat and the wider Magento Community.

Guest: Kalen Jordan, MageChat
Host: Robert Rand, JetRails

If you want to stay connected with many of the top minds in the Magento ecosystem, check out https://www.magechat.club/ for yourself.

Why weren't we invited to MageChat until now?

Magento is more than an eCommerce software platform. It's an ecosystem that's driven by a passionate open-source community. That's why some of the most active Magento experts got together to create https://mage-os.org/, a new non-profit focused on a strong future for Magento and those that rely on it.

Learn about why this new non-profit was formed, what makes it different from other Magento organizations, and the goals being set out by its board.

Guests:

> Vinai Kopp - Mage-OS Board President + Technical Director at Hyvä Themes

> Alessandro Ronchi - Mage-OS Board Treasurer + COO at Bitbull

> John Hughes - Mage-OS Board Member + Head of Magento at YouWe

> Maciej Kalkowski - Mage-OS Board Member + CEO at Centuria

> Laura Folco - Mage-OS Business Control Committee Member + Magento Development Consultant


Host: 

> Robert Rand - Director of Partnerships & Alliances at JetRails


Additional Resources:

Learn more about the Mage-OS board members, and access links to their LinkedIn profiles at: https://mage-os.org/blog/mage-os-update-2022-week-36-mage-os-assoc-announcement

Mage-OS - A New Magento Non-Profit For a New Era

In eCommerce, you need lots of systems and experts to grow and thrive, including an eCommerce platform, designers and developers, marketers, apps and extensions, web hosts, and systems that will integrate with your website, such as to accept credit cards. 

While there may be many independent companies providing solutions for your site, many of these teams work together to bring you better solutions, support, and results. In this episode, we get into details on best practices, why some companies are partnered, why some aren't, and what it all means to you.

Guest: Rachel Jacobs, eCommercePartnerships.com

Host: Robert Rand, JetRails.com

The JetRails Podcast

The JetRails Podcast: How Partnerships are Contributing to the eCommerce Ecosystem

How Partnerships are Contributing to the eCommerce Ecosystem

Magento 2.0 and 2.1 already reached their "end of life" dates, and Magento 2.2 will go end of life in a few weeks. Meanwhile, Magento has started to release patches for Magento version 2.3.2+, allowing merchants to patch instead of upgrading, minimizing the development work needed to keep a Magento 2 site secure. Add to that Temando, the system powering Magento Shipping, is being shut down, and some payment gateways like Cybersource and eWay are being deprecated from Magento releases. There's a lot to take in, but in this episode, we cut through the noise and talk about what Magento merchants can do to operate safely and effectively.

Guest: Brandon Alberts, NuEthic
Host: Robert Rand, JetRails.com

Read up on more details about these M2 End of Life dates on The JetRails Blog: https://jetrails.com/blog/magento-2-0-2-1-and-2-2-end-of-life-dates/

Still have questions about upgrading and patching your Magento 2 site? Get a free consult from the NuEthic team! https://nuethic.com/

Navigating the End of Life of Magento 2.0, 2.1, and 2.2

There are times when both agencies and end-users alike determine that they need freelancers to help with particular short-term or long-term projects. However, finding high-quality, dependable freelancers that will be available right when you need them can be very difficult.

Robert and Raleigh discuss the challenges that businesses face in finding dependable freelance devs, including some of the ways that Codeable has streamlined the process for the WordPress and WooCommerce communities. 

Guest: Raleigh Leslie, Codeable
Host: Robert Rand, JetRails

Mentioned Resources: 

Get a $60 credit to try out Codeable for the first time: https://codeable.io/partners/jetrails/ 
(Note: JetRails gets no kickbacks, this is simply an offer extended by Codeable for our podcast listeners)

Test your Time to First Byte (TTFB): https://jetrails.com/speed/

Learn about WordPress Loading Speed Optimization: https://www.bigcommerce.com/blog/wordpress-page-speed/#7-providers-of-tools-for-checking-page-speed

The JetRails Podcast: Vetting Web Development Freelancers

Vetting Web Development Freelancers

With Magento, you can enhance your site with additional software, such as by installing individual extensions or integrating other standalone systems via API. 

However, some extension developers have been pushing these boundaries. There are limitations to what an extension can do, and there are questions about long-term support for extensions (as many Magento 1 users have begun to experience).

Tune in to learn about this journey of shifting from offering one-off extensions to creating more robust and better supported SaaS solutions. 

Guests: Virgil Ghic & Tristan Oker, WeltPixel.com / WeSupplyLabs.com
Host: Robert Rand, JetRails.com

The JetRails Podcast: Magento Extensions go SaaS

Magento Extensions go SaaS

Whether through Apps, Extensions, Modules, Plugins, or Addons, eCommerce website owners are compelled to integrate additional features and functionalities into their sites in order to improve the shopping experience for customers and make operations more efficient and profitable.

With so much software out there, how do you find the best software to add to your website? How do you measure the risks, rewards, and real costs of apps, extensions, and integrations? Two industry veterans shed some light on how different sized merchants can and should tackle this need in different eCommerce ecosystems like Magento and Shopify.

Guest:  Derric Haynie, eCommerceTech.io
Host:   Robert Rand, JetRails.com

How to Choose eCommerce Extensions and Apps

A year ago, we talked about the end of life of Magento 1 as something that merchants would have lots of time to plan for. Now, it's becoming clear that a very large number of merchants will remain on M1 for a period of time after the official end of life.

What will change for these merchants? What risks will they have, and how can they mitigate those risks? Tune in to learn more!

Guest: Mark Lewis, CTO & Founder, Netalico.com
Host: Robert Rand, Director of Partnerships & Alliances, JetRails

Looking for an article mentioned in this episode? Check out https://jetrails.com/blog/

Many of the resources mentioned in this episode are also referenced in this recent article about M1 End of Life: https://www.nextopia.com/blog/2020/01/magento-end-life-stats-dates-solutions-resources/

For a 2020 update on this topic, check out this helpful eBook: https://www.bolt.com/wp-content/uploads/2020/07/Bolt-Magento-1-End-of-Life-Survival-Guide-1_compressed.pdf

You can also learn more about how JetRails is supporting Magento 1 users at: https://jetrails.com/blog/magento-1-end-of-life-hosting-support/

The Future for Magento 1 Users

Merchants need to be versatile enough to meet customer needs and expectations. An omnichannel experience can allow you to support your customers seamlessly across systems, channels, and even physical locations. 

This episode was recorded shortly before retailers started closing their doors in the USA, but we're quickly seeing just how important omnichannel strategies - like Buy Online Pickup In Store (BOPIS) - are to eCommerce operations.

If you're using Magento, or considering it, this episode will help you understand the basics of developing an omnichannel gameplan with Magento 2.

Guest: Ivona Namjesnik, ImaginationMedia.com
Host: Robert Rand, JetRails.com

Additional Recommended Materials:
https://jetrails.com/blog/how-to-make-your-magento-ecommerce-business-omnichannel/

Delivering Seamless Omnichannel Experiences With Magento 2

In order to meet your requirements, you may need a website or app that "breaks the mold". While using a popular eCommerce, CMS, or other framework will often be your best bet, that's not always the case. So, how do you know if custom is right for you? Tune in to learn the in's and out's from risk analysis, through project planning, and long-term maintenance. 

If your organization is scrambling to launch something new due to COVID-19, like a new eCommerce site that you believe will require a complex site build, be sure to check out this episode.

Guest: Tim Dolloff, Liventus.com
Host: Robert Rand, JetRails.com

Planning, Building, and Maintaining Custom Websites and Applications

We're experiencing unprecedented market conditions, but this is not the first recession that eCommerce businesses have experienced. While not all challenges can be overcome, many online shops can position themselves to grow both during and immediately after this downturn. 

Guest: Sasha Berson, CatapultRevenue.com
Host: Robert Rand, JetRails.com

Public Service Announcement:
If your business is being hurt by the COVID-19 Coronavirus crisis, assistance is available from the eCommerce community. We highly recommend that you take advantage of initiatives like
https://offline2on.com/ and https://www.tompuchalski.com/

Achieving eCommerce Growth in a Down Market

There have been recent calls to extend the end of life of Magento 1 because, to quote a very wise person, "now is not the time" for merchants whose businesses are experiencing an unprecedented market event to be focused on hitting a deadline to replatform. While Adobe has not extended the EOL of M1, luckily, the Magento community has created options to safely and securely stay on Magento 1. On this episode, we specifically discuss Mage One and Magento 1 patching after June of 2020.

Guest: Rico Neitzel, Mage-One.com
Host: Robert Rand, JetRails.com

Want to learn more about M1 EOL? Visit https://jetrails.com/magento-1-eol-end-of-life-quick-guide/

For a more recent update on this topic, check out this helpful eBook: https://www.bolt.com/wp-content/uploads/2020/07/Bolt-Magento-1-End-of-Life-Survival-Guide-1_compressed.pdf

Public Service Announcement:
If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available from the eCommerce community. We highly recommend that you take advantage of initiatives like
https://offline2on.com/ and https://www.tompuchalski.com/

Adobe is Not Extending the Magento 1 End of Life. Get Ready!

Cash flow can make or break a business, and eCommerce businesses are no exception. Online sellers need liquidity to pay for inventory and other expenses. In times of turmoil, merchants may need more cash on hand because revenue is lower than normal. Conversely, a loan can be crucial when you need to buy more inventory or bring in more labor to meet increased demand. 

While traditional loans and lines of credit may be helpful, the tech industry has created special data-driven products just for the eCommerce market. In this episode, we look at some particular offerings specifically for online sellers, while also talking about the economic landscape that merchants are currently facing.

Guest: Alex Sklar, Payability.com
Host: Robert Rand, JetRails.com

Special Offer from Payability for JetRails Podcast Listeners/Viewers: $250 Sign on Bonus + Preferred Rates for High Volume Businesses! http://go.payability.com/JetRails 

Public Service Announcement:
If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available from an even wider range of the eCommerce community. We highly recommend that you take advantage of initiatives like
https://offline2on.com/ and https://www.tompuchalski.com/ that focus on pairing merchants with industry experts and firms, many of whom are offering services at no charge, or at steeply discounted rates.

How Online Merchants Get Liquidity in Times of Turmoil

We've spoken about Magento 1 End of Life (EOL) and the security implications of staying on M1 after June of 2020... but in our previous episodes, we've only mentioned PCI Compliance. In this episode, we'll dive deep into the risks Magento 1 merchants will face and the actions they should take to stay compliant. Spoiler alert! Magento 1 merchants are risking losing their ability to run credit cards on their websites. 

Guest: Joe Rollinson, BestWorlds.com
Host: Robert Rand, JetRails.com

Recommended Resources

Best Worlds M1 EOL PCI Compliance Checklist: https://docs.google.com/document/d/1dAFeAyebPv_V8HXU8UZgLTouBdbhTqBhfi6xdZ99N9E/edit?usp=sharing

JetRails M1 EOL Security & Support: https://jetrails.com/magento-1-eol-end-of-life-quick-
guide

M1 End of Life eBook: For a 2020 update on this topic, check out this helpful eBook: https://www.bolt.com/wp-content/uploads/2020/07/Bolt-Magento-1-End-of-Life-Survival-Guide-1_compressed.pdf

JetRails FAQ on PCI Compliance: https://jetrails.com/pci-compliant-hosting/

Visa Advisory on M1 EOL: https://usa.visa.com/content/dam/VCOM/global/support-legal/documents/acquirer-advisory-magento-migration.pdf

Public Service Announcement:
If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available from an even wider range of the eCommerce community. We highly recommend that you take advantage of initiatives like offline2on.com/ and www.tompuchalski.com/ that focus on pairing merchants with industry experts and firms, many of whom are offering services at no charge, or at steeply discounted rates.

How Magento 1 Sites Can Remain PCI Compliant after EOL

Magento has been in the process of deprecating just about all of their payment gateway integrations. Why are they doing it? What impact will it have? Tune in and find out!

Guest: Alex Povolotski, CollinsHarper.com
Host: Robert Rand, JetRails.com

Recommended reading:
https://community.magento.com/t5/Magento-DevBlog/Deprecation-of-Magento-core-payment-integrations/ba-p/426445

https://docs.magento.com/user-guide/stores/compliance-payment-services-directive.html


Still on Magento 1? Learn about M1 EOL Resources: https://jetrails.com/magento-1-eol-end-of-life-quick-guide/


Public Service Announcement:
If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available! We highly recommend that you take advantage of initiatives like https://keepsmallstrong.org/  and https://www.tompuchalski.com/ that focus on pairing merchants with industry experts and firms, many of whom are offering services at no charge, or at steeply discounted rates.

What's up with changing eCommerce payment standards?

If you're migrating to a new Magento 2 website, the last thing that you want to do is lose historical SEO rankings along the way. Ideally, you want replatforming to this brand new version of your eCommerce store to lead to better results, not worse. 

So, how do you make sure that you accomplish your SEO goals (and avoid common pitfalls) while moving to a fresh instance of M2? Tune in to learn what to do AND what not to do to keep your SEO rankings stronger than ever!

Guest: Rita Demyanchik, Mobecls
Host: Robert Rand, JetRails


Additional Recommended Resources:

https://mobecls.com/magento-migration-seo-checklist/

https://mobecls.com/migration-seo-control/

https://jetrails.com/blog/best-seo-backlinking-sources-for-ecommerce-sites/

https://emarsys.com/learn/blog/6-ways-web-hosting-impacts-digital-marketing-success/

SEO Best Practices For Migrating a Magento Site

Hosted by Robert Rand, The JetRails Podcast presents interviews with industry leaders, visionaries, and veterans with insights and expertise into websites, eCommerce, and digital marketing.  Learn tips, recommendations, and items of interest as we help you stay ahead of the curve.

The JetRails Podcast

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