What The Happening!

The title of the podcast is What The Happening!, to mimic the commonly used phrase among the youths, “What The Hell!”. It is specially designed for the target audience to be updated about the latest happenings that is occurring around their life. The podcast has been divided into three special segments - Celebrity News, Movie Reviews and Social Awareness. What The Happening! aims to entertain the target audience and at the same time, allows them to speak their mind about the social happenings that is taking place around their lives. What The Happening! is a talk show that involves discussions and sharing between DJ Ross and the listeners. 

Target Audience

What The Happening! is targeted at Singapore Polytechnic students specially because SPace radio is a portal specially created for both part-time and full-time, staff and students. They are between the age of 16 to 50 that access the Internet on their smartphones or laptops. The target audience has to be staff and students of Singapore Polytechnic because SPace radio is distributed via intranet and made available on blackboard portal specially made them.

Format

The format chosen for What The Happening!  is variety. This is because the topics that will be discussed during What The Happening!, be it the celebrity news, movie reviews or social awareness, will be at random because youths or specifically the students of Singapore Polytechnic, enjoy something unexpected. The celebrity news and movie reviews can vary from local to Hollywood context. When discussing about social awareness issue, the topics are selectively chosen to cater and apply to the target audience so that they can join in the discussions to make the podcast more lively and engaging.

Genre

The genre selected for What The Happening! is easy listening because songs and topics in the podcast will be mainstream as it is a more popular choice among the youths. 

Segments

Celebrity News has been selected as the first segment as the target audience are mostly youths hence, they will enjoy the latest gossips about their favourite celebrities. Movie Reviews has been selected as the second segment because the target audience enjoys spending time with their friends and to be specific, they enjoy watching movies, hence this segment will assist in making decision on what movie should they watch together with their friends.


Ross M Z