Milwaukee Made Me / Wisconsin Went Worldwide isn’t just a collection of songs. It’s a story of where I come from and how far that beginning has carried me. Written over two and a half years and released as a series of nine singles, the project plays like a vinyl. 

Side A is Milwaukee Made Me, rooted in the streets, stories, and people that raised me. 
Side B is Wisconsin Went Worldwide, focused on growth, movement, and 
taking that local spirit into the world.

Each track captures a different part of the journey. From dropping out of college and working at Jimmy John's, to losing my grandpa to dementia and death, to growing mushrooms in my closet and finding my voice again through copywriting. It’s all in there. This album is a reflection of everything that shaped me, from Milwaukee's concrete and custard to the aspirations that now stretch beyond Wisconsin’s borders.

It also marks the first official release from Fully Thrifted, the hip-hop collective and independent label I started. Fully Thrifted is built on the idea of taking what’s been overlooked and flipping it into something meaningful. Whether it’s music, fashion, or parts of your past, it's a philosophy rooted in believing anything can be repurposed and made new.

This is my story, but it’s also for anyone who’s ever felt the pull of home while reaching for something bigger. The ones who carry where they’re from into everywhere they’re going.

1 – Every Journey (Intro)

Ross Why