10. Strong Beat

Songbird RubyGold is probably the number one reason for you losing your moral boundaries on the dance floor and partying until sunrise in the last five years.
Born Carla Mariza Claasen, the songtress is half Portuguese and half Coloured. She was raised by her maternal grandmother and her stage name is an homage to her late mother.

"My mom passed away when I was six. She had been my pillar. When she passed away, she took a part of me with her. To remember her she had left me a ring that was gold and had rubies on it. So I named myself in remembrance of my mom and the ring," RubyGold recalls.

RubyGold rose to fame among house music lovers first with the 2010 Monotone hit Invitation to Dance and then the 2011 Revolution banger Teka Munike.

Renowned for her silky afro, raspy pipes and sultry Portuguese lyricism, RubyGold jokingly mentions that for a song with such a strong female empowerment message about inner strength, people seem to mainly act ratchet every time Teka Munike comes up. Who can blame them with such a whining up-tempo beat backing-up RubyGold's sassy proclamation?

"Teka Munike means 'give and take'. And I'm speaking about the dance [laughs]. It's a female empowering anthem. But because it's in Portuguese, for some reason people seem to want to 'lahlumlenze' every time the song drops," RubyGold quips.

 "In a nutshell, in today's world men often feel entitled to a woman when she is looking gorgeous and all of a sudden he seem to want to grab her and take her home by force. The song is taking a stance against that. How is she going to learn self respect, if you are disrespecting her? You can appreciate her beauty without getting aggressive."

Trance Jazz
What makes RubyGold such a precious gem is that she has coined a whole genre to best suit her unique sound. She has dubbed it Trance Jazz – blending all the genre she has delved into throughout her underground tenure. Fans will have a full taste of her Trance Jazz sound when she at last releases her debut album later in the year. She teases that she will be singing mostly in English on the record to best connect with her fan-base. The first single from the forthcoming album is In The City, a colourful pop thrust celebrating the beauty of the City of Johannesburg.

 "My sound is a fusion of a lot of genres coming together as one. Jazz, House, Hip Hip, Disco and all of them fused into one. It's called Trance Jazz. It's a sound that I created because coming from an underground point of music I felt like that was more who I am. I was able to sing in a way that played with my voice. It sounded peculiar. That always makes you go 'is that a bird? Is that a voice?'," RubyGold explains.

 "I felt like that element had to be taken into the commercial side of thing, I felt like there was a beauty that was being missed by the commercial side. So I took all those sounds that everyone know and I made them into one. I called it Trance Jazz because it makes you drift into a dreamy feeling."

ref: SOWETAN - http://www.sowetanlive.co.za/entertainment/2016/05/16/rubygold-plans-to-shake-up-sa-music-with-her-unique-sound1

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