Name: Connecting with consumers: Langley Steinert & Jeff Housenbold by Scott Kirsner
Duration: 43 min 10 s
Description: Audio of selected sessions from the 2016 Nantucket Conference on Entrepreneurship & Innovation. For more information, visit www.nantucketconference.com. Photo courtesy John Werner.

If you want to understand how some large organizations manage to keep innovating, decade after decade, you need to study the companies that actually do that. And Apple is at the top of the list. Thanks largely to sales of its world-conquering iPhone, it recently became the first company in the world to reach a $3 trillion market capitalization. But Apple’s journey toward “persistent innovator” status started long before the iPhone’s introduction in 2007. In this first episode of our Persistent Innovators miniseries, guest host and producer Wade Roush travels back to the 1980s and 1990s, to talk with people who worked alongside Steve Jobs and Steve Wozniak and saw how leadership, culture, and technology came together to make Apple…Apple. The Persistent Innovators is sponsored by , the Connected Innovation Intelligence company, and by Patsnap’s online courseware site .

What Makes Apple a Persistent Innovator?

Audio of selected sessions from the 2016 Nantucket Conference on Entrepreneurship & Innovation. For more information, visit www.nantucketconference.com. Photo courtesy John Werner.

Connecting with consumers: Langley Steinert & Jeff Housenbold

Scott Kirsner

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