Sessions

Humans are innately community-seeking. It's why we section off into groups on playgrounds, congregate around political leaders, and build families, biological or otherwise. Communities add value, and membership goes far beyond group identity; it even drives purchasing decisions. From clothing and bottled water to open-source software, community is a powerful tool for company building, and one that no founder should underestimate.

"No two communities are the same," Seedcamp's community manager Precious Oyelade tells us. "Yet there are repeatable steps and actions you can do to make one work." And this is what Seedcamp's newest series, "Precious on Community" seeks to dive into. Over the few episodes, Precious will be interviewing community builders from all walks of life to share findings and document key learnings about how to build an effective community. 

Welcome to Precious on Community.

Shownotes and links:
- Carlos Espinal - twitter.com/cee
- Precious Oyelade - twitter.com/preciousolade
- Seedcamp - www.seedcamp.com
- Seedcamp's This Much I Know with GORUCK: seedcamp.com/podcasts/this-much-i-know-founder-ceo-of-goruck-jason-mccarthy-on-building-community-and-walking-the-harder-path
- Tribes, Seth Godin - goodreads.com/book/show/3828382-tribes
- How to build a community with people - www.gettogether.world

Introducing Precious on Community: What does community mean?

At Seedcamp, we are passionate about identifying and investing early in startups using emerging technologies that have the potential to solve real problems. We began to invest in companies using blockchain technologies back in 2014 and our portfolio includes the likes of Clause, building the dynamic contracting infrastructure of the future, to Elliptic, providing the forensic tools with which to identify illicit activity on the blockchain. And we believe that there are several iconic companies of the future using blockchain technologies that are yet to be built.

If you missed our event on blockchain, tokens and ICOs, tune in to hear from our lively founder panel including Peter Hunn (CEO of Clause), Irra Ariella Khi (CEO of Vchain), Richard Burton (CEO of Balance) and Ben Livshits (Chief Scientist at Brave). The panel is moderated by Kyran Schmidt and Sia Houchangnia from Seedcamp.

And check out our Facebook page for the live video of all the panels from the event: www.facebook.com/seedcamp

Show notes:
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Vchain: www.vchain.tech
Clause: www.clause.io
Balance: www.balancemy.money
Brave: www.brave.com


Related bio links:
Sia: linkedin.com/in/siahouchangnia / twitter.com/siahouchangnia
Kyran: linkedin.com/in/kyran-schmidt / twitter.com/kyranschmidt
Irra: linkedin.com/in/irraariellakhi / twitter.com/irra_k
Peter: linkedin.com/in/peterhunn / twitter.com/peterhunn
Richard: linkedin.com/in/richardjburton / twitter.com/ricburton
Ben: linkedin.com/in/ben-livshits / twitter.com/convoluted_code

'Distributed Futures': Blockchain, Tokens and ICOs - Founders' Panel

At Seedcamp, we are passionate about identifying and investing early in startups using emerging technologies that have the potential to solve real problems. We began to invest in companies using blockchain technologies back in 2014 and our portfolio includes the likes of Clause, building the dynamic contracting infrastructure of the future, to Elliptic, providing the forensic tools with which to identify illicit activity on the blockchain. And we believe that there are several iconic companies of the future using blockchain technologies that are yet to be built.

If you missed our event on blockchain, tokens and ICOs, tune in to hear from our stimulating investor panel including Mariano Belinky (Managing Partner, Santander InnoVentures), Yann Ranchere (Partner, Anthemis Group) and Richard Muirhead (OpenOcean). The panel joins Carlos Espinal and Sia Houchangnia, and is introduced by Kyran Schmidt, from Seedcamp.

And check out our Facebook page for the live video of all the panels from the event: www.facebook.com/seedcamp

Show notes:
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Santander InnoVentures: www.santanderinnoventures.com
Anthemis Group: www.anthemis.com
OpenOcean: www.openocean.vc

Related bio links:
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Sia: linkedin.com/in/siahouchangnia / twitter.com/siahouchangnia
Mariano: linkedin.com/in/mbelinky / twitter.com/belimad
Yann: linkedin.com/in/yannranchere / twitter.com/tek_fin
Richard: linkedin.com/in/richardmuirhead / twitter.com/richardmuirhead

'Distributed Futures': Blockchain, Tokens and ICOs - Investors' Panel

In 2004 polar explorer Ben Saunders - aged 26 - became the youngest person to ski solo to the North Pole, carrying a 180kg sled over 1,420 miles through arctic conditions. Between October 2013 and February 2014, alongside Tarka L'Herpiniere, he made another record-breaking expedition, completing the first ever return journey to the South Pole from Ross Island. In November 2017 he faces his next daunting challenge: the first solo and unsupported crossing of Antarctica.

What lessons can we take from from Ben's expeditions -- 11 so far -- for entrepreneurs? There are resemblances to the founder's journey in terms of fundraising processes, preparation for operational complexities, enduring extremity, and the management of teams. "I wasn't only the CEO - I was the product, the thing we were shipping at the end of it," he says.

Speaking to Seedcamp partner Carlos Espinal, Ben discusses lessons learnt from his expeditions and the entrepreneurial parallels. "Self belief is something like a muscle - it kind of responds to being challenged", he argues.

Show notes: 
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Ben Saunders: www.bensaunders.com

Related bio links: 
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Ben: wikipedia.org/wiki/Ben_Saunders_(explorer) / twitter.com/polarben

Polar explorer Ben Saunders on leadership, entrepreneurship and enduring extremity

Entrepreneur and former education consultant Lucy Stonehill experienced first-hand the pain points inherent in navigating the transition to higher education when she was an international student applying abroad herself. Confusing and opaque, the process has been largely pen-and-paper based for decades. Solving this pain point was the genesis of her company BridgeU, a tool which empowers schools to provide more intelligent, data-driven university and careers guidance than ever before.

In this live podcast, recorded to mark the fifth anniversary of Campus London, Lucy explains how BridgeU came about, and how it leverages data and innovation to better serve the education market. Seedcamp invested in BridgeU in 2014 and, speaking to partner Carlos Espinal, Lucy explains their journey from the company's early days through to internationalisation and growth -- culminating recently in a $5.3m Series A round. 'Seed investors really feel fundamentally focused on the vision and potential,' she says, 'while Series A more about the numbers' -- yet those numbers piece only get the door open, she notes.

Show notes: 
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
BridgeU: www.bridge-u.com

Related bio links: 
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Lucy: linkedin.com/in/lucy-stonehill-80434924 / twitter.com/lucystonehill

BridgeU CEO Lucy Stonehill on driving innovation in Edtech and achieving international growth

Following the recent announcement of our fourth fund which at first close of £41M is over 2x larger than our last and 20x bigger than our first, we are joined by Seedcamp partners Reshma Sohoni, Carlos Espinal, Tom Wilson and Sia Houchangnia who share our plans to invest in 100 new startups across Europe and take a look back at how the European ecosystem has evolved over the ten years since Seedcamp launched. 

Seedcamp Fund IV brings together 60 LPs and features big business, venture capitalists and fund of funds from across the globe. Tune in to hear how Seedcamp has innovated its own offering which includes an increase in capital it will invest across pre-seed and seed stages and approval to invest in crypto tokens.

Read more about Seedcamp IV: http://seedcamp.com/seedcamp-iv-welcoming-the-next-generation-of-european-talent-with-our-biggest-and-boldest-seed-fund/

Partner bios:
Reshma Sohoni: http://seedcamp.com/team/reshmasohoni/ | twitter.com/rsohoni
Carlos Espinal :http://seedcamp.com/team/carloseduardoespinal/  | twitter.com/cee
Tom Wilson: http://seedcamp.com/team/tom-wilson/ | twitter.com/tom_wils
Sia Houchangnia: http://seedcamp.com/team/sia-houchangnia/ l twitter.com/siahouchangnia

Introducing Seedcamp Fund IV: Partner Podcast

In the crowded marketplaces of food and retail, how do you carve out space for independent new brands? For Jenny Costa, founder of Rubies in the Rubble, and Alex Mezger, director at the family managed Jude's Ice Cream, the answer lies in competing on the best quality products possible and relying on an authentic messaging. 

Since 2011, Rubies in the Rubble has been producing high quality relishes and jams out of surplus produce that would otherwise go to waste. The business has gone from concocting recipes in home kitchens to selling in some of the UK's leading retailers and nailing deals with giants like Virgin. It has been important, Jenny says, to bring an authentic vibrancy to the brand, ensuring the product did not get 'lost in the supermarket shelves'.

Similarly for Alex at Jude's Ice Cream, the priority is in delighting customers. 'If it's down to price and price alone, we'll walk away,' he says. The business began as a family-run affair and remains that way. 'In terms of working wth family, it's grounded in respect and knowing each others' strengths, and working to these', says Alex. Jude's also 'massively over-invests in innovation'  – leading to experiments like their black coconut flavour.

Listen to learn more about navigating supply chain difficulties, nailing brand messaging, managing the compromises between price and quality, and the secrets behind running successful food brands.


Show notes: 
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Rubies in the Rubble: www.rubiesintherubble.com
Jude's Ice Cream: www.judes.co.uk

Related bio links:
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Jenny: linkedin.com/in/jenny-costa-685b474a
Alex: linkedin.com/in/alex-mezger-a26558

Finding Flavour: Jude's Ice Cream and Rubies in the Rubble on building loved brands

I launched the Seedcamp 'This Much I Know' Podcast back in 2015 with a view to hearing and sharing the exceptional and often unknown stories of many inspirational thought leaders. We've learned about our guests' lives, goals and ambitions as well as their thoughts and first-hand experiences when it comes to building and scaling startups, teams and communities. 

As we near our 150th podcast and following feedback from you, our listeners, we are introducing a new, shorter-form podcast called 'Sessions'. Our Sessions interviews will be hyper-focused on a specific issue, idea or functional area and provide you with digestible content and tangible actions you can take away and apply to your own businesses. 

Naturally, we will continue to do our long-form podcasts for those of you who enjoy the deeper dives and we hope Sessions will be the perfect accompaniment to this. 

So please do tune in and let us know your thoughts along with any 'Session' areas you'd like us to explore or guests you'd like to recommend.

We're thrilled to kickstart Sessions with David Mytton, CEO of Server Density, on why you can't build SaaS without significant funding

In a recent blog post, David argues you can't build a SaaS company in 2018 without significant funding. With increased competition from alternative vendors, investing in product and engineering to differentiate from other solutions is imperative -- and comes at a significant expense. Tune into this informative podcast as David, who received investment from Seedcamp in 2009, explores why bootstrapping a SaaS business in 2018 is no longer viable plus much more. 


Show notes:
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
David's blogpost: https://davidmytton.blog/you-cant-build-a-saas-company-in-2018-without-significant-funding/

Related bio links:
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
David: www.linkedin.com/in/davidmytton / twitter.com/davidmytton

Seedcamp Sessions: David Mytton on SaaS funding

At $765m Atomico IV is one of the largest venture capital funds ever raised in Europe. But what do Atomico look for in the companies and founders which they choose to back? In this second Seedcamp Sessions podcast, Ben Blume, Principal at Atomico, elaborates on the fund's investment thesis and processes, explaining the high level benchmarks that the firm looks for when investing in entrepreneurs, from technological defensibility to deep domain experience and inherent scalability. Ben describes in more detail the principles which guide's Atomico's decision making process (including 'Now is the Age of the Entrepreneur'), as codified in their manifesto, as well as their appetite for 'visionary and risky bets'.

Show notes:
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Atomico's Manifesto: http://www.atomico.com/manifesto

Related bio links:
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
David: https://uk.linkedin.com/in/benblume / https://twitter.com/benblume

Seedcamp Sessions: Ben Blume on what funds like Atomico look for in founders

Rob Moffat joined Balderton Capital in 2009 and was promoted to partner in 2015. He is currently a board director or observer with five portfolio companies: Carwow, Wooga, Nutmeg, Prodigy Finance, and Patients Know Best.  Prior to joining Balderton, Rob worked for Google in London, as a Manager in the European Strategy and Operations team, and for five years in strategy consulting at Bain. In this Seedcamp Sessions podcast, Rob covers the different growth engines which have proven successful for startups -- from paid marketing for companies like Carwow, who need to be rigorous in how they think about acquisition, through to continuous product innovation for companies like Revolut, and partnerships and business development for startups like Zego. Rob also covers how to navigate VC and strategic partnership relations, and how Balderton is thinking about the evolving Insurtech landscape.

Show notes:
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Balderton: www.balderton.com

Related bio links:
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Rob: linkedin.com/in/robmoff / twitter.com/robmoff

Seedcamp Sessions: Balderton's Rob Moffat on startup growth engines

Edward Wray graduated Oxford University to pursue a job at JP Morgan, where he spent 7 years eventually leaving as the VP of Dept Capital Markets & Derivatives. Going on to co-found Betfair in 1999, he was its first Chief Executive until 2003, when he moved to Australia to set up the company’s joint venture. It floated on the stock market in 2010, valued at £1.4 billion and is now one of the world’s largest online sports betting operators, processing more than 5 million transactions a day.

In this Seedcamp session, Ed shares many aspects of his journey, from raising £1m from his family and friends, as no VC was prepared to back him, to important life lessons he learnt through first time mistakes, like trusting your gut instinct. Now Director of Funding Circle, Ed says that when joining as director of a company, it’s imperative that employees live and breathe the business as well as understand that they themselves don’t always have the answers.

Show notes:
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Funding Circle: https://www.fundingcircle.com/uk/

Related bio links:
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Ed Wray: https://www.linkedin.com/in/edward-wray-b25b011/ /  https://twitter.com/edwray21

Edward Wray on scaling up, learning from mistakes and creating liquidity

In this week's episode of This Much I Know, Carlos speaks to our very own Head of Marketing & Communications, Natasha Lytton, about investing in your brand and the importance of getting the whole team aligned with what you do. Reflecting on her experiences as Head of Marketing & Communications at Savsé, a drinks business that became the fastest growing smoothie brand in the UK & her experience as CMO of full-stack food delivery business, Pronto, Natasha speaks with great conviction when she says, firstly, you need to know internally, ‘Who you are, what you do & who you do it for’, and only then, can you start to communicate this externally through marketing campaigns. She provides tangible takeaways for early stage companies, like giving advice on how to work with agencies as well as providing a framework on how to think creatively as a company. 
Tune in to hear more about building your brand as well as how she overcame challenges using strategic, creative & analytical thinking.

Show notes:
Carlos Medium: sdca.mp/2entVR3
Natasha Medium: https://sdca.mp/2OGF02E
Seedcamp: www.seedcamp.com
Slideshare: slideshare.net/NatashaLytton/how-to-build-a-brand-118987689/

Related bio links:
Carlos Twitter: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Natasha Twitter: https://twitter.com/natashalytton

Natasha Lytton on building strong brands that cut-through an increasingly crowded market

Hiring and retaining talent is one of the most severe challenges of early-stage companies. Employee stock options are a fair, but often misunderstood tool for aligning interests between early employees. Fortunately, the Director of Talent at Index Ventures, Dominic Jacquesson has combined knowledge from both sides of the Atlantic and created a comprehensive guide called “Rewarding Talent”.

In the podcast, Dominic shares his findings on the differences between European and US startups and gives tips for early-stage founders on building sustainable long-term relationships with its employees. 

“We are very much advocates of giving something to everyone. It might be a small amount, but as you scale, try to make everyone an owner.”

Seedcamp: www.seedcamp.com
Index Ventures: https://www.indexventures.com

Carlos: 
medium.com/@cee
www.linkedin.com/in/carloseduardoespinal
twitter.com/cee

Dominic:
https://medium.com/@domjacquesson
https://www.linkedin.com/in/dominicjacquesson/
https://twitter.com/domjacquesson

Rewarding Talent: https://www.indexventures.com/rewardingtalent
Rewarding Talent (online version): https://www.indexventures.com/rewardingtalent/handbook/rewarding-talent
Rewarding Talent (quick guide): https://www.indexventures.com/blog/rewarding-talent-quick-guide

Index Ventures OptionPlan: https://www.indexventures.com/optionplan

Dominic Jacquesson, Director of Talent at Index Ventures, on employee stock options

Pipedrive has become the dominant player in the sales CRM market, with over 80,000 businesses using it daily. Their story to the top features persistence and overcoming a lot of negative bias towards building 'yet another CRM tool'.

In this week’s episode of This Much I Know, Carlos sits down with co-founder, Martin Henk as he shares the journey so far including challenges in product, growth, pricing and fundraising.

Tune in to hear how Pipedrive has managed to stand out in so competitive a market and why swapping out marketing hacks for brutal product simplicity has been the key to gaining customers and accelerating growth.

Links:
Martin - LinkedIn: www.linkedin.com/in/martinhenk
Martin - Twitter: twitter.com/henkmrtn
Martin - Medium: medium.com/@nokkloom
Carlos - LinkedIn: www.linkedin.com/in/carloseduardoespinal
Carlos - Twitter: twitter.com/cee
Carlos - Medium: sdca.mp/2entVR3

Pipedrive: www.pipedrive.com
Seedcamp: www.seedcamp.com

Pipedrive: Martin Henk, co-founder

Seedcamp Fund V is here. It’s our strongest fund to-date and we're thrilled that so many friends and founders have put their faith in us to continue backing Europe’s finest entrepreneurs. 

We don’t believe in draping fund announcements in a vague veil of splendour, so we want to give you the inside scoop of Fund V: the who, what, when, why, and how. In addition to publishing our fundraising pitch deck here, our Managing Partners Reshma and Carlos, Partners Tom and Sia, and Head of Brand & Marketing Natasha jumped on to this week’s ‘This Much I Know’ to explain what you can expect from Fund V.

The Seedcamp Nation includes the brains behind some of Europe’s most exciting companies including the likes of Hopin, Revolut, Primer, and Sorare. If you’re looking for pre-seed funding, we want to hear from you. Tell us what you’re building at https://seedcamp.com/looking-for-funding/. 

Links:
Fundraising pitch deck: slideshare.net/seedcamp/seedcamp-fund-v-fundraising-deck/
Seedcamp Announcement: seedcamp.com/introducing-seedcamp-v/ 
Seedcamp: www.seedcamp.com
Looking for Funding?: seedcamp.com/looking-for-funding/

Behind the Scenes of Seedcamp Fund V

This Much I Know is the podcast from Seedcamp, Europe’s seed fund.

Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.

Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.

Introducing Precious on Community: What does community mean?

The Seedcamp Podcast

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