Precious on Community

Humans are innately community-seeking. It's why we section off into groups on playgrounds, congregate around political leaders, and build families, biological or otherwise. Communities add value, and membership goes far beyond group identity; it even drives purchasing decisions. From clothing and bottled water to open-source software, community is a powerful tool for company building, and one that no founder should underestimate.

"No two communities are the same," Seedcamp's community manager Precious Oyelade tells us. "Yet there are repeatable steps and actions you can do to make one work." And this is what Seedcamp's newest series, "Precious on Community" seeks to dive into. Over the few episodes, Precious will be interviewing community builders from all walks of life to share findings and document key learnings about how to build an effective community. 

Welcome to Precious on Community.

Shownotes and links:
- Carlos Espinal - twitter.com/cee
- Precious Oyelade - twitter.com/preciousolade
- Seedcamp - www.seedcamp.com
- Seedcamp's This Much I Know with GORUCK: seedcamp.com/podcasts/this-much-i-know-founder-ceo-of-goruck-jason-mccarthy-on-building-community-and-walking-the-harder-path
- Tribes, Seth Godin - goodreads.com/book/show/3828382-tribes
- How to build a community with people - www.gettogether.world

Introducing Precious on Community: What does community mean?

"If you try to grow too quickly, you miss a really critical opportunity to create the foundation of community and figure out a model that works really well and is repeatable. Don't try to do too much too quickly." David Spinks, Co-Founder @ CMX

A decade ago, the term 'community' didn't strike most as a central component of company-building, even though it was. Fast-forward to today, where the internet has transformed communication in our professional and personal realms, and community managers have become key stakeholders in product, marketing, and business development. David Spinks has been at the forefront of this community revolution. Having launched his first online community at 14 for his favourite video game, Tony Hawk's Pro Skater 4, David now advises community teams at the likes of Google, Udemy, Waze, and Airbnb. He is the co-founder of CMX (acq. by Bevy), where over 20,000 community professionals gather to learn and support each other, and the host of the CMX Summit, the world's largest community conference.

In this episode of Precious on Community, Precious dives into David's background and dissects how founders can use community to grow their businesses. The two community leaders also dig into CMX's SPACES, a model for defining community business value which is further explored in David's recently released book The Business of Belonging.  

One of David's recommendations for early-stage startups? Don't try to do too much too quickly. Focus on one small group and build on top of their loyalty and commitment to the brand.

A few cited examples of community-building in a business-context include:

- Airbnb: www.airbnb.co.uk/d/superhos
- Reddit: www.review.firstround.com/What-to-Learn-from-the-Man-Who-Managed-Reddits-Community-of-Millions
- Skimm-bassador Program: www.theskimm.com/general/skimmbassadors-5er7Uanv5uK6eQYMiOsmaU-post
- Notion Community: www.notion.so/Notion-Community-04f306fbf59a413fae15f42e2a1ab029
- Sephora Beauty Insider: www.glamour.com/story/sephora-beauty-insider-program-updates
- Tech Ladies: www.hiretechladies.com

Links:
Precious Oyelade - www.twitter.com/preciousolade
David Spinks - www.twitter.com/DavidSpinks
Seedcamp - www.seedcamp.com
The Business of Belonging - www.davidspinks.com/book
CMX SPACES - www.cmxhub.com/the-spaces-model
CMX Community - www.cmxhub.com/community
Bevy - www.bevy.com

Precious on Community: The Business of Community

Being a leader is a lonely journey. COOs, due to their incredibly diverse job descriptions, are particularly at-risk of feeling lonely and unable to confide in people within their teams. This is what seasoned COO-turned-CEO Ben Branson-Gateley from Seedcamp portfolio company CharlieHR and Kelsey Traher from Marvel felt. In search of a community that didn't exist, they teamed up to start their own support group. What started as a small pub meet-up in 2015 has now evolved into COO Stories, a London community of over 200 Ops Leaders. From that one community, there is now a collection of different communities across the London & Berlin tech ecosystems that all share the same set of community values, rooted in friendliness, openness, humility, and integrity. 

In this episode of Precious on Community, Precious Oyelade sits down with Ben and Kelsey to discuss how they built COO Stories and what they have learned about building a healthy community during their time together. They dive into the drumbeat of their community, the importance of letting leaders emerge from within, and how the conscious decisions they made on membership criteria, the cadence of events, and platform for communication have shaped COO Stories into a space where members are truly engaged and collaborative. Remember to check out the first and second episodes of Precious on Community in the show notes before diving into this one!

Show notes
Carlos Espinal - twitter.com/cee
Seedcamp - www.seedcamp.com
Ben Branson-Gateley - twitter.com/gateley
Kelsey Traher - twitter.com/kelsddog
COO Stories - www.coostories.com
CharlieHR - www.charliehr.com
Marvel - www.marvelapp.com
Precious on Community, Ep 1 - https://seedcamp.com/podcasts/seedcamp-sessions-introducing-precious-on-community-what-does-community-mean/
Precious on Community, Ep 2 - https://seedcamp.com/podcasts/seedcamp-sessions-precious-on-community-the-business-of-community/

COO Stories — Building Community through Consistency

The power of community lies in the ability to thrive virtually and scale across borders. Behind these communities, lie powerful and dedicated leaders whose intrinsic motivation to connect and support members creates compounding value.

On the final ‘Precious on Community’ episode, Precious speaks with Erika Batista, VP International at On Deck on managing and growing their communities.

On Deck is an ecosystem of founders, investors and angels providing programmes and creating communities that strengthen each other one after the other. Erika shares her experience of building community through new geographies and finding the ‘North Star’ that resonates with individuals and unites them as a community. She offers advice on striking the balance between doing things that don’t scale, and managing the influx of information that comes when thinking about community as a growing product. Precious and Erika explore the difference between operational failures and experimental failures, and Erika offers some hot tips on how she manages to get her community members always coming back to events. Tune in, it’s a good one.

Show links:
Precious Oyelade - www.twitter.com/preciousOlade
Erika Batista - www.twitter.com/erikabatista
Seedcamp - www.seedcamp.com
OnDeck - www.beondeck.com

Precious on Community: Managing and Growing Community with On Deck

The power of community lies in the ability to thrive virtually and scale across borders. Behind these communities, lie powerful and dedicated leaders whose intrinsic motivation to connect and support members creates compounding value.

On the second-to-last ‘Precious on Community’ episodes, Precious speaks with Hung Lee, Curator at Recruiting Brainfood on managing and growing communities.

Recruiting Brainfood is an industry newsletter for talent professionals that Hung Lee started in 2017 and has grown to 38,000 subscribers. Hung shared a lot of important questions to ask yourself when starting, managing and moderating a community: Have you nailed the community values down by being true to your intrinsic motivation? What does the community member get for showing up? How will you ensure the community doesn’t get corrupted? The age-old question of Platform was raised as Hung shared his preference for newsletters over Slack (naturally), and how setting up a community is as customised an experience as setting up a bar, “you need to go and create a reason for being”. 

Tune in, it's a good one!


Show links:
Precious Oyelade - www.twitter.com/preciousOlade
Hung Lee - www.twitter.com/Hunglee
Seedcamp - www.seedcamp.com
Recruiting Brainfood - www.recruitingbrainfood.com

Precious on Community: Curating a Community Solo with Hung Lee

At Seedcamp, we are passionate about identifying and investing early in startups using emerging technologies that have the potential to solve real problems. We began to invest in companies using blockchain technologies back in 2014 and our portfolio includes the likes of Clause, building the dynamic contracting infrastructure of the future, to Elliptic, providing the forensic tools with which to identify illicit activity on the blockchain. And we believe that there are several iconic companies of the future using blockchain technologies that are yet to be built.

If you missed our event on blockchain, tokens and ICOs, tune in to hear from our lively founder panel including Peter Hunn (CEO of Clause), Irra Ariella Khi (CEO of Vchain), Richard Burton (CEO of Balance) and Ben Livshits (Chief Scientist at Brave). The panel is moderated by Kyran Schmidt and Sia Houchangnia from Seedcamp.

And check out our Facebook page for the live video of all the panels from the event: www.facebook.com/seedcamp

Show notes:
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Vchain: www.vchain.tech
Clause: www.clause.io
Balance: www.balancemy.money
Brave: www.brave.com


Related bio links:
Sia: linkedin.com/in/siahouchangnia / twitter.com/siahouchangnia
Kyran: linkedin.com/in/kyran-schmidt / twitter.com/kyranschmidt
Irra: linkedin.com/in/irraariellakhi / twitter.com/irra_k
Peter: linkedin.com/in/peterhunn / twitter.com/peterhunn
Richard: linkedin.com/in/richardjburton / twitter.com/ricburton
Ben: linkedin.com/in/ben-livshits / twitter.com/convoluted_code

'Distributed Futures': Blockchain, Tokens and ICOs - Founders' Panel

At Seedcamp, we are passionate about identifying and investing early in startups using emerging technologies that have the potential to solve real problems. We began to invest in companies using blockchain technologies back in 2014 and our portfolio includes the likes of Clause, building the dynamic contracting infrastructure of the future, to Elliptic, providing the forensic tools with which to identify illicit activity on the blockchain. And we believe that there are several iconic companies of the future using blockchain technologies that are yet to be built.

If you missed our event on blockchain, tokens and ICOs, tune in to hear from our stimulating investor panel including Mariano Belinky (Managing Partner, Santander InnoVentures), Yann Ranchere (Partner, Anthemis Group) and Richard Muirhead (OpenOcean). The panel joins Carlos Espinal and Sia Houchangnia, and is introduced by Kyran Schmidt, from Seedcamp.

And check out our Facebook page for the live video of all the panels from the event: www.facebook.com/seedcamp

Show notes:
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Santander InnoVentures: www.santanderinnoventures.com
Anthemis Group: www.anthemis.com
OpenOcean: www.openocean.vc

Related bio links:
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Sia: linkedin.com/in/siahouchangnia / twitter.com/siahouchangnia
Mariano: linkedin.com/in/mbelinky / twitter.com/belimad
Yann: linkedin.com/in/yannranchere / twitter.com/tek_fin
Richard: linkedin.com/in/richardmuirhead / twitter.com/richardmuirhead

'Distributed Futures': Blockchain, Tokens and ICOs - Investors' Panel

In 2004 polar explorer Ben Saunders - aged 26 - became the youngest person to ski solo to the North Pole, carrying a 180kg sled over 1,420 miles through arctic conditions. Between October 2013 and February 2014, alongside Tarka L'Herpiniere, he made another record-breaking expedition, completing the first ever return journey to the South Pole from Ross Island. In November 2017 he faces his next daunting challenge: the first solo and unsupported crossing of Antarctica.

What lessons can we take from from Ben's expeditions -- 11 so far -- for entrepreneurs? There are resemblances to the founder's journey in terms of fundraising processes, preparation for operational complexities, enduring extremity, and the management of teams. "I wasn't only the CEO - I was the product, the thing we were shipping at the end of it," he says.

Speaking to Seedcamp partner Carlos Espinal, Ben discusses lessons learnt from his expeditions and the entrepreneurial parallels. "Self belief is something like a muscle - it kind of responds to being challenged", he argues.

Show notes: 
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Ben Saunders: www.bensaunders.com

Related bio links: 
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Ben: wikipedia.org/wiki/Ben_Saunders_(explorer) / twitter.com/polarben

Polar explorer Ben Saunders on leadership, entrepreneurship and enduring extremity

Entrepreneur and former education consultant Lucy Stonehill experienced first-hand the pain points inherent in navigating the transition to higher education when she was an international student applying abroad herself. Confusing and opaque, the process has been largely pen-and-paper based for decades. Solving this pain point was the genesis of her company BridgeU, a tool which empowers schools to provide more intelligent, data-driven university and careers guidance than ever before.

In this live podcast, recorded to mark the fifth anniversary of Campus London, Lucy explains how BridgeU came about, and how it leverages data and innovation to better serve the education market. Seedcamp invested in BridgeU in 2014 and, speaking to partner Carlos Espinal, Lucy explains their journey from the company's early days through to internationalisation and growth -- culminating recently in a $5.3m Series A round. 'Seed investors really feel fundamentally focused on the vision and potential,' she says, 'while Series A more about the numbers' -- yet those numbers piece only get the door open, she notes.

Show notes: 
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
BridgeU: www.bridge-u.com

Related bio links: 
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Lucy: linkedin.com/in/lucy-stonehill-80434924 / twitter.com/lucystonehill

BridgeU CEO Lucy Stonehill on driving innovation in Edtech and achieving international growth

Following the recent announcement of our fourth fund which at first close of £41M is over 2x larger than our last and 20x bigger than our first, we are joined by Seedcamp partners Reshma Sohoni, Carlos Espinal, Tom Wilson and Sia Houchangnia who share our plans to invest in 100 new startups across Europe and take a look back at how the European ecosystem has evolved over the ten years since Seedcamp launched. 

Seedcamp Fund IV brings together 60 LPs and features big business, venture capitalists and fund of funds from across the globe. Tune in to hear how Seedcamp has innovated its own offering which includes an increase in capital it will invest across pre-seed and seed stages and approval to invest in crypto tokens.

Read more about Seedcamp IV: http://seedcamp.com/seedcamp-iv-welcoming-the-next-generation-of-european-talent-with-our-biggest-and-boldest-seed-fund/

Partner bios:
Reshma Sohoni: http://seedcamp.com/team/reshmasohoni/ | twitter.com/rsohoni
Carlos Espinal :http://seedcamp.com/team/carloseduardoespinal/  | twitter.com/cee
Tom Wilson: http://seedcamp.com/team/tom-wilson/ | twitter.com/tom_wils
Sia Houchangnia: http://seedcamp.com/team/sia-houchangnia/ l twitter.com/siahouchangnia

Introducing Seedcamp Fund IV: Partner Podcast

In the crowded marketplaces of food and retail, how do you carve out space for independent new brands? For Jenny Costa, founder of Rubies in the Rubble, and Alex Mezger, director at the family managed Jude's Ice Cream, the answer lies in competing on the best quality products possible and relying on an authentic messaging. 

Since 2011, Rubies in the Rubble has been producing high quality relishes and jams out of surplus produce that would otherwise go to waste. The business has gone from concocting recipes in home kitchens to selling in some of the UK's leading retailers and nailing deals with giants like Virgin. It has been important, Jenny says, to bring an authentic vibrancy to the brand, ensuring the product did not get 'lost in the supermarket shelves'.

Similarly for Alex at Jude's Ice Cream, the priority is in delighting customers. 'If it's down to price and price alone, we'll walk away,' he says. The business began as a family-run affair and remains that way. 'In terms of working wth family, it's grounded in respect and knowing each others' strengths, and working to these', says Alex. Jude's also 'massively over-invests in innovation'  – leading to experiments like their black coconut flavour.

Listen to learn more about navigating supply chain difficulties, nailing brand messaging, managing the compromises between price and quality, and the secrets behind running successful food brands.


Show notes: 
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Rubies in the Rubble: www.rubiesintherubble.com
Jude's Ice Cream: www.judes.co.uk

Related bio links:
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Jenny: linkedin.com/in/jenny-costa-685b474a
Alex: linkedin.com/in/alex-mezger-a26558

Finding Flavour: Jude's Ice Cream and Rubies in the Rubble on building loved brands

Rob Moffat joined Balderton Capital in 2009 and was promoted to partner in 2015. He is currently a board director or observer with five portfolio companies: Carwow, Wooga, Nutmeg, Prodigy Finance, and Patients Know Best.  Prior to joining Balderton, Rob worked for Google in London, as a Manager in the European Strategy and Operations team, and for five years in strategy consulting at Bain. In this Seedcamp Sessions podcast, Rob covers the different growth engines which have proven successful for startups -- from paid marketing for companies like Carwow, who need to be rigorous in how they think about acquisition, through to continuous product innovation for companies like Revolut, and partnerships and business development for startups like Zego. Rob also covers how to navigate VC and strategic partnership relations, and how Balderton is thinking about the evolving Insurtech landscape.

Show notes:
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
Balderton: www.balderton.com

Related bio links:
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Rob: linkedin.com/in/robmoff / twitter.com/robmoff

Seedcamp Sessions: Balderton's Rob Moffat on startup growth engines

In this week's episode of This Much I Know, Carlos speaks to our very own Head of Marketing & Communications, Natasha Lytton, about investing in your brand and the importance of getting the whole team aligned with what you do. Reflecting on her experiences as Head of Marketing & Communications at Savsé, a drinks business that became the fastest growing smoothie brand in the UK & her experience as CMO of full-stack food delivery business, Pronto, Natasha speaks with great conviction when she says, firstly, you need to know internally, ‘Who you are, what you do & who you do it for’, and only then, can you start to communicate this externally through marketing campaigns. She provides tangible takeaways for early stage companies, like giving advice on how to work with agencies as well as providing a framework on how to think creatively as a company. 
Tune in to hear more about building your brand as well as how she overcame challenges using strategic, creative & analytical thinking.

Show notes:
Carlos Medium: sdca.mp/2entVR3
Natasha Medium: https://sdca.mp/2OGF02E
Seedcamp: www.seedcamp.com
Slideshare: slideshare.net/NatashaLytton/how-to-build-a-brand-118987689/

Related bio links:
Carlos Twitter: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Natasha Twitter: https://twitter.com/natashalytton

Natasha Lytton on building strong brands that cut-through an increasingly crowded market

Pipedrive has become the dominant player in the sales CRM market, with over 80,000 businesses using it daily. Their story to the top features persistence and overcoming a lot of negative bias towards building 'yet another CRM tool'.

In this week’s episode of This Much I Know, Carlos sits down with co-founder, Martin Henk as he shares the journey so far including challenges in product, growth, pricing and fundraising.

Tune in to hear how Pipedrive has managed to stand out in so competitive a market and why swapping out marketing hacks for brutal product simplicity has been the key to gaining customers and accelerating growth.

Links:
Martin - LinkedIn: www.linkedin.com/in/martinhenk
Martin - Twitter: twitter.com/henkmrtn
Martin - Medium: medium.com/@nokkloom
Carlos - LinkedIn: www.linkedin.com/in/carloseduardoespinal
Carlos - Twitter: twitter.com/cee
Carlos - Medium: sdca.mp/2entVR3

Pipedrive: www.pipedrive.com
Seedcamp: www.seedcamp.com

Pipedrive: Martin Henk, co-founder

Seedcamp Fund V is here. It’s our strongest fund to-date and we're thrilled that so many friends and founders have put their faith in us to continue backing Europe’s finest entrepreneurs. 

We don’t believe in draping fund announcements in a vague veil of splendour, so we want to give you the inside scoop of Fund V: the who, what, when, why, and how. In addition to publishing our fundraising pitch deck here, our Managing Partners Reshma and Carlos, Partners Tom and Sia, and Head of Brand & Marketing Natasha jumped on to this week’s ‘This Much I Know’ to explain what you can expect from Fund V.

The Seedcamp Nation includes the brains behind some of Europe’s most exciting companies including the likes of Hopin, Revolut, Primer, and Sorare. If you’re looking for pre-seed funding, we want to hear from you. Tell us what you’re building at https://seedcamp.com/looking-for-funding/. 

Links:
Fundraising pitch deck: slideshare.net/seedcamp/seedcamp-fund-v-fundraising-deck/
Seedcamp Announcement: seedcamp.com/introducing-seedcamp-v/ 
Seedcamp: www.seedcamp.com
Looking for Funding?: seedcamp.com/looking-for-funding/

Behind the Scenes of Seedcamp Fund V

This Much I Know is the podcast from Seedcamp, Europe’s seed fund.

Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.

Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.

Precious on Community: Curating a Community Solo with Hung Lee

The Seedcamp Podcast

Related tracks