Selectress Iriela - Swing It

Selectress Iriela launched her multi-genre career on the legendary drive time reggae music program, "Rockers" on 88.9FM WERS Boston in 1996. For more information on her roots go to www.iriela.com. Through her in depth interviews and on-air style as one of the first female disc jockeys / producers on the scene, Ms. La's vibe encompasses everything from house music played at the best clubs of New York City to reggae music -and all vinyl sets like the two night affair she recently played for legendary Toots and the Maytals at the Brooklyn Bowl - to Afro-beat, techno, funk, disco, hip hop and more. Iriela crafts each set with the love of a spiritual healer. She spent her earlier days/nights at the original House of Blues apprenticing in live mixing / sound and DJing/ MCing shows for the likes of Burning Spear, Yellowman and Groove Collective. Honoring anthems for revolution infusing the rhythmic sounds to move the body and soul Iriela spins on behalf of her conscious entertainment group, Second World (www.second-world.com) which itself was inspired from her love of music and her work in sustainable international development. The mission: to bridge the gap between the so-called "First" and "Third" world, through the power of media production, musical events and fairly traded art empowerment to uplift the poorest of the poor and edu-tain all. She is the founder / producer of the interactive media and music festival - Culture Fest International ethical global events.

Today, Selectress Iriela rocks both underground house music after hours events to large arenas. Fresh off several tours - from Detroit to Costa Rica, to Berlin, Egypt, India, Peru to Los Angeles... Iriela represents #SecondWorldMovement as a talent scout, label head and producer extraordinaire. She even recently appeared on the Arsenio Hall Show to talk about her first feature film work in progress, "Reggae Revolution" which features interviews with a who's who of the genre including everyone from Sly and Robbie, Mad Professor to Mutabaruka. 

Iriela opened for legends such as the Wailers, Burning Spear, and Bunny Wailer, as well as contemporary artists like Luciano and Sizzla and Ethiopian pop star Aster Aweke along with a recent addition to the Chaka Khan opening lineup, and has appeared on the same bill alongside legendary Louie Vega, DJ Spinna and others. Iriela has worn the hat of producer and on-air personality creating the Universal Vibration events, Second World Sessions, and Global Groove series. Iriela has been heard on the airwaves of IRIE FM in Kingston Jamaica to outdoor dance halls in the hills of Maroon rebel settlement, Accompong, which she says is her proudest moment to date. Iriela rocked a range of venues like The Roxy in Boston, Nell's and CBGBs, Cielo, LAVO, Analog and Sullivan Room in NYC and as a  member of the Toneburst Collective Iriela thrives on constantly breaking down barriers and redefining our parameters of sound/music categorization.

Iriela's show is named after her organization Second World, and is recorded in New York City.  

Iriela's No Sleep (Till NYC) debuted at #4 on the Traxsource Afro House Essentials charts and she has several upcoming projects in the works with Amp Fiddler and Ali Shaheed of Tribe Called Quest.

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