Integrating retail & logistics for successful omni-channel retailing

Trust is an important building block for organisational success, whether it is trust between managers and their subordinates or a brand and its customers.  

Tan Hwee Hoon is an Associate Professor of Human Resources & Organisational Behaviour at SMU’s Lee Kong Chian School of Business.  She has been involved in a multi-year study on trust that spans 30 countries across six continents.

In this podcast, she shares her insights into the research which examines how factors of trustworthiness – that is, ability, benevolence and integrity – vary in terms of importance in trust-building across countries; and how one’s general willingness to trust, also termed ‘propensity to trust’, affects relationship-building in different countries.

Insights into trust across cultures

Official account of Singapore Management University, a premier university in Asia, home to around 10,000 undergraduate, postgraduate, executive and professional students.

Insights into trust across cultures

sgSMU

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