Episode 8 of Season 3 

Host & Founder: Shaniece M. Wise - Business Expansion Coach & Strategist

In this episode Shaniece shares a article she wrote, titled "7 Tips You Can Use To Grow Your Social Media Platform"

As a business owner you must understand that Social Media is a great platform to grow your business, revenue and profits.

How do I know?

In one year, I grew my revenue to six-figures by strategically using Social Media to create awareness around who I am and what I do.

Today, I want to share with you “7 Tips You Can Use To Grow Your Social Media Platform”.

1.    Set Clear Goals. You must identify why you desire to grow your social media platform and what you desire to achieve, before you do anything. It is important to determine how often you plan on posting. Setting clear goals will give you a purpose and a reason to take action (even when you do not feel like it).

2.    Your Message. As you set your goals, identify what message you want to convey and what solution you are providing your followers. The message is important because it is what attracts your “ideal clients”. This is an area where many business owners fail and as a result, they leave money on the table. The message must be clear and speak the language of those who you desire to work with.

3.    Show Your Expertise. You have now clarified your goals. Next, focus on being consistent and accountable to your goals. People spend money with who they believe in. They must believe in you as the expert in your industry and believe in the solution you provide. This is where consistency must show up and become your best friend. Consistency is huge! Your followers want to see posts, videos, and quotes. Your followers want to see you in action. I recommend you hire someone to attend your events, workshops, and anything that you do that shows your strengths, so they can take pictures and record you in action. Post on Social Media all pictures showing your strengths.

4.    Interact With Your Audience. As you post, make sure you interact with your audience by responding to their comments and their personal posts. Show that you desire to develop relationships. Ask your followers questions; Really listen to their answers; Be compassionate and friendly; Offer friendly advice when asked; Do not be afraid to give away tips that will help them; and show that you know what you are doing.

5.    Show That You Are Human. Your followers also want to see that you are human. Show pictures of you and your family, you vacationing and just enjoying life. You do not have to open your entire life or share intimate details, but at least show that you are a real person. I also advise that you do not share anything that you do not want shared twenty years from now. This is why goal setting is important and being clear about what you want your audience to see.

6.    The Hashtag Game. The purpose of Hashtags is to share content with people who are looking for someone in your profession. Research Hashtags that do not have a lot of posts connected to it. Be strategic! It makes it easier for your content to be seen. Look for hashtags that have under a million posts. Also, post your hashtags in your comments instead of in your descriptions. You want your audience to read what you are teaching or sharing, not focusing on the hashtags you are using.

7.    It Is Not About Selling. Remember it is not about selling, it is about educating. Through sharing who you are, what you do and commenting with great responses, you will have the opportunity to gain new clients. You must learn how to sale through education. It is all about helping your audience find a solution to their problem, and not constantly saying “Buy This”, “Purchase This”, etc. Always focus on teaching and educating consistently and watch how your sales grow.

Shaniece M. Wise, Business Expansion Coach and Strategist

Music By Christopher Brown

7 Tips You Can Use To Grow Your Social Media Platform

Episode 9 of Season 3 

Host & Founder: Shaniece M. Wise - Business Expansion Coach & Strategist

In this episode of “Red Lipstick Chronicles: Tips from the Lips of Successful Entrepreneurs,” we are talking about Building an Empire While Starting a Family. Our guest today is Mandie Brice. 

A Los Angeles transplant, Mandie hails from the Greater Milwaukee Area. After graduating from the University of Wisconsin–Madison with a degree in education, Mandie worked in the Milwaukee Public Schools as a schoolteacher. 

Owning your business certainly comes with risks. Risk takers take so many risks that after a while, those risks no longer feel like risks but normal activity. My husband and I have made three major relocations recently. We moved from Wisconsin to Northern California, and then a few years later, to Los Angeles. Since I am a makeup artist, every move meant I had to start my business all over again and build a new clientele. To make ends meet, I started doing the same side hustles that I did in college. Passing out food samples in the grocery stores, handing out free T-shirts at concerts, and gigs like that............... ​​​​​​​

Continue Reading at http://redlipstickchroniclespodcast.com/building-an-empire-while-starting-a-family-audio/

Music By Christopher Brown

Building an Empire While Starting a Family

Episode 10 of Season 3 

Host & Founder: Shaniece M. Wise - Business Expansion Coach & Strategist

In this episode Shaniece shares asks the question “Are You Ready To Share Your Story”

In this episode Shaniece reminds business owners how important it is to remember who you are and how uniquely God created you. It is important to remember that it is up to you to motivate yourself, it is no one else's responsibility but yours.

Take the time to listen to this episode and be encouraged to continue to push forward no matter what life throws at you, you are meant to thrive and not just survive, as your build the type of business that will change millions.

Excerpt:

There are many times in life where we fail, and circumstances will try keep us down. There are so many people in the world just allowing life to take them under; allowing their gifts to go to waste and to go untouched. Now more than ever does our world need DETERMINED AND UNSTOPPABLE people willing to stand up and tell their stories. That is why you write, you sing, you speak. If you don’t, your story will never be told, and others will never be blessed by it............

To continue reading, go to https://redlipstickchroniclespodcast.com/are-you-ready-to-share-your-story-audio

Shaniece M. Wise - Business Expansion Coach  and Strategist

Music By Christopher Brown

Are You Ready To Share Your Story

Episode 11 of Season 3 

In today’s episode I am interviewing Monica Rivera who is a proud Latina from The Bronx. Monica left Corporate America after a successful 15-year career in marketing, and is now the proud owner of the podcast, “You Wanna Do What?” and a Personal Development Coach. 
 
As Monica shares her story, we learn that she lost all passion in her marketing career. It became evident while sitting in a job interview during yet another reorganization that this was no longer the life for her.  After transitioning through reorganization after reorganization she soon found herself further and further away from what she really wanted to be doing. “When you work for someone else you lose all control over your career.”
 
The turning point in her life came when she realized that doors were not opening for her. She was in the middle of a bad relationship and being out of sorts in her personal life was spilling over into her professional life. Having a Type-A Personality, Monica always had detailed plans for the years of her life, but at this time, she could not tell you the plans for the upcoming months. She knew that she had to make a change, and this is when her podcast was born. 

Read more at: https://redlipstickchroniclespodcast.com/the-day-i-changed-my-life-audio


Original Music By: Christopher Brown
Contact Information: music.christopherbrown@gmail.com

The Day I Changed My Life

Episode 12 of Season 3

If growing your business is important to you, listening to this Podcast Episode is going to be very essential for your continued success.

My goal as a Business Expansion Coach and Strategist is to always share information that will advance business owners. In this episode I am sharing business tips that are important for entrepreneurs as they move into a new season. It is easy to get tired of hearing the same thing over and over but you must ask yourself, are you doing what you honestly need to do in order to expand your business and profits?

Crickets??..........Don’t get quiet on me. Before you shut all the way down, check out this episode and be sure to implement the three tips I share as you grow your business. 

I promise, it is not too late!

In this Episode on Red Lipstick Chronicles, I share 3 Business Tips to Help Grow Your Business. 

Number 1: Take Your Customers Serious
Your customers are the people who are going to help you spread the word about who you are, what you do, and what products or services you offer. 

Number 2: Take Your Marketing Serious
I always give the analogy where you are watching an ad on TV, and you see them advertising a BMW. What the ad is doing and what the commercial is doing to grab your attention.

Number 3: Take Your Personal Growth Serious
What happens when you bypass your personal, your professional, and your business development? You do not want to be in a place where you have to backtrack. 

Resources Mentioned - Activating Your Gifts By Shaniece M. Wise

Original Music By: Christopher Brown
Contact Information: music.christopherbrown@gmail.com

3 Business Tips to Help Grow Your Business

Episode 13, Season 3

My spiritual life is connected to everything that I do. It is who I am and what I have learned is I can only be me. I use my spiritual principles when coaching, speaking and educating. As you expand as a business owner, you must be ok with who you are.  If this is an important piece to your puzzle, you are going to love this episode. 

Today’s guest on Red Lipstick Chronicles: Tips from the Lips of Successful Entrepreneurs is Mrs. Samantha R. White, CPC.  Samantha is a Certified Professional Coach, who through her company, Consult Positivity, provides coaching services to mainly African American Women between the ages of 20 – 60 who suffer from depression and low self-esteem. Samantha is a Christian mindset coach who instills in women the knowledge that they can achieve want they want to achieve as long as they change what their mind perceives. 
Samantha states: “Because I am the business owner, I can freely talk about spirituality in my business. I could not do that in Corporate America. Now I am free to talk about things that align with my business values. It is important to show your face in your business.” 

Today Samantha shares 3 tips to business owners looking to expand their business. 
1.	Be yourself. It is easier to build when you have a good foundation. 
2.	Do not be closed minded. You don’t have to market your business the same way you see everyone else marketing theirs. You never know what blessings you are blocking. 
3.	Get help. Get a coach and get an intern. It takes a team and a village to run a business. With the correct team you can do almost anything. Whatever goals or vision that you have for your company. 

Samantha can be found all over social media.  Her links are below: 
Facebook:  ConsultPositivity
IG:  ConsultPositivity
Twitter:  ConsultPositiv1
Website: https://consultpositivity.com

Original Music By: Christopher Brown
Contact Information: music.christopherbrown@gmail.com

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How Spirituality Is Connected To Building A Business

Thank you for consistently joining, Shaniece M. Wise, Business Expansion Coach and Strategist, every week as she brings you a new episodes where she is sharing her expertise as well as the expertise from other entrepreneurs who are expanding their businesses and revenue all across the nation.

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