Welcome to the Ramblings of Luke and Eric! On this podcast we're going to discuss a number of successful and unsuccessful marketing campaigns ranging from burger joints to video games and everything in between. 
In this episode, we discuss our favorite social media marketing campaigns of all time, as well as some social media campaigns we're following now. 
Some of our favorites include iHop changing their name to iHob, the Halo 3 "Believe" campaign, and some of the marketing behind the Call of Duty games. However, we're a bit more critical of the Planters "Baby Nut" campaign and the marketing behind Star Wars: The Rise of Skywalker. We think that these marketing campaigns are either trying to hop on recent trends or have such a wide target audience that there's almost nothing special about them.
This is a class project for us, in case you were wondering what the context is for the creation of this podcast. That said, we'd love to hear your feedback and see how we can improve upon each episode. We're fairly new to this but still want people to enjoy listening since we had a good bit of fun talking about these marketing campaigns.
On our next episode we'll be asking others what some of their favorite social media marketing campaigns are, as well as some of their least favorite. 

Also, if you would like us to release a longer, uncut version of this episode, please say so in the comments! We talked about our favorite Star Wars movies, patterns in the video game industry, and more.

Music used: Airship Serenity by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3348-airship-serenity
License: http://creativecommons.org/licenses/by/4.0/

Airship Serenity

The Ramblings of Luke and Eric - Part One

Welcome back to the Ramblings of Luke and Eric! On this final episode of the podcast we're going to discuss our social media case studies we conducted this semester! We were tasked with following a particular social media marketing campaign and tracking it to see how it performed. Eric followed the #CoolRanchDance marketing campaign from Doritos while Luke followed the social media campaign behind the movie Guns Akimbo.
Overall, Eric thinks the #CoolRanchDance campaign was a success, but he had a bit of trouble tracking the campaign as it was popular mainly on TikTok, which he attempted to avoid like the plague. Luke, on the other hand, believes the Guns Akimbo social media campaign was an utter disaster, partially due to the campaign itself, and partially because of the controversy surrounding the director's actions on Twitter.
These podcast episodes have been a class project for us, in case you were wondering what the context is for the creation of this podcast. We had a great time creating these and are even considering starting a podcast outside of class! We'd love to hear your feedback and see how we did. We're fairly new to this but still want people to enjoy listening since we had a good bit of fun talking about these marketing campaigns.

Also, if you would like us to release a longer, uncut version of this episode, please say so in the comments! Luke discussed Guns Akimbo a lot more and both of them made note of how each campaign fared .
against their competitors, such as Planters' #babynut and The Invisible Man movie.

Music used: Airship Serenity by Kevin MacLeod
Link: incompetech.filmmusic.io/song/3348-ai…hip-serenity
License: creativecommons.org/licenses/by/4.0/

Shirikova