Going Deep is a smart, lively, substantive conversation about some of the most important and pressing issues of our time. It is a radio show about sports and so much more. Coach Shoop, a 26 year veteran of football coaching at the highest level, and Dr. Shoop, a theologian, minister, and author, host engaging and high profile guests on each show in a round table setting.

Going Deep: Sports in the 21st Century Introduction

Episode Two is Part Two of Marcia's and John's discussion with Purdue Engineers and Neurotrauma Group Investigators, Tom Talavage and Eric Nauman, and William Henry Harrison Head Football Coach Terry Peebles on concussions. Episode two goes deep into the politics of why concussions and chronic brain injuries are a hot topic and an issue we may need to look at differently than we have. 

Episode 2 Going Deep on CONCUSSIONS with Tom Talavage, Eric Nauman, and Coach Terry Peebles

Going Deep welcomes three tireless advocates of athletes rights, Bob DeMars, filmmaker and former USC Trojan football player, Judge Bob Orr, retired NC Supreme Court Justice and litigator in suits against the NCAA, and Natalie Graves, LCSW and CADC from Chicago, IL whose practice focuses on mental health and wellness for athletes. 

Going Deep - Episode 3 Sports Justice, Part 1

Going Deep on Sports Justice with Justice Bob Orr, Filmmaker and former USC Trojan Football Player Bob DeMars, and Social Worker Natalie Graves continues with Part 2.  

Episode 4 Going Deep on Sports Justice, Part 2

Here is a minute of a fascinating conversation with Sonny Vaccaro the commercialization of college sports.  From the first college coach's shoe contract (Jerry Tarkanian) to the first All School shoe contract (Miami, FL) to signing Michael Jordan fresh out of UNC.  Sonny takes us on a journey through the world of big time sports.  

Episode 5 Teaser: Sonny Vaccaro - Commercialization of College Sports - Shoe Contracts

Sonny Vaccaro is a fascinating man.  He is a living legend in the world of sports and puts players interests first.  Sonny grew up in Western Pennsylvania and started the Dapper Dan Roundball Classic with boyhood friend Pat DiCesare in Pittsburgh.  His hope was to get local basketball players in front of college coaches to enhance their chances for recruitment.  That All Star game led to camps, which led to shoe contracts, which led to Sonny becoming the most prominent marketer of basketball shoes in the world.
It was Sonny who signed Michael Jordan to his first Nike contract and Kobe Bryant to his first shoe contract with Adidas.
It was Sonny who signed the first college coach to a shoe contract when he wrote Jerry Tarkanian a personal check.
It was Sonny who signed the University of Miami, FL to the first ever all sports apparel contract.
And it remains Sonny who seeks justice and fairness for the collegiate athletes making billions of dollars for universities throughout the country.
We hope you enjoy this podcast and learn a lot about the world of big-time sports from one of the most interesting men we’ve ever met.

Episode Five- Going Deep With Sonny Vaccaro And The Commercialization Of Sports

The immense collection of rules and regulations that makes up the NCAA rule book does not include any provisions for athletes to have due process. This lack of due process is a curious and troubling reality when so much is at stake for collegiate athletes. It is a topic worth our attention in America, a country which treasures our commitment to due process and fairness in all aspects of life. Dr. Emmett Gill, Professor of Social Work at the University of Texas, San Antonio and the National Convener of the Student Athletes Human Rights Project joins us to explore the cost for athletes in a system where no due process exists and the possibilities for reform.

Episode 6: Going Deep on Due Process with Dr. Emmett Gill

Look for our interview with Joe Nocera to come out on iTunes and Soundcloud Saturday Morning!  Joe is a writer for the NYT and co-author of Indentured: The Inside Story of the Rebellion Against the NCAA.  Fascinating hour!  Marcia and I have been in the business of Big Time Sports for over 26 years and learned things we never knew!  If you love college sports and have a spirit for justice please listen!  shoopsgoingdeep.com

Joe Nocera - Going Deep Ep. 7 Teaser

The billion dollar industry of college football and basketball often collide with the mission of higher education.  Joe Nocera takes us on a journey through the history of the NCAA and describes the moment the NCAA went from "impotent to powerful."  Listen to why the Power Five "Conference Commissioners are the five most powerful guys in sports."  He explains why baseball and hockey teams operate by a different set of rules than football and basketball when it comes to turning pro and making money.  And he tells us why Walter Byers invented the term "student-athlete" and why Myles Brand invented the "collegiate model."  Fascinating listen. 
Joe Nocera originally joined the NY Times as a business columnist in 2005 and around 2011 started writing a lot about the business of sports, specifically, in higher education and the role of the NCAA.  In 2015 Joe officially jumped to the sports section of the Times as the sports business columnist and recently published a book, written with co-author Ben Strauss, called Indentured: The Inside Story of the Rebellion Against the NCAA.

Episode 7 Going Deep With Joe Nocera On The Rebellion Against The NCAA

Our guest on Going Deep, Economist, Andy Schwarz, is the go-to guy on anti-trust and price-fixing issues in big-time sports. His fascinating and penetrating analysis of the economics of collegiate sports can be found everywhere from ESPN to Deadspin to a chapter forthcoming in the Oxford Handbook of Sports Economics. He is also the author of two important appendices in Indentured: The History of the Rebellion Against the NCAA by Joe Nocera and Ben Strauss. Andy has been a litigation economist since 1997 and has testified in and consulted on several landmark cases in the sports world including L.A. Raiders v. NFL, White v. NCAA , and O’Bannon v. NCAA.
He holds an M.B.A. from the Anderson School of Management at UCLA as well as an A.B. in history from Stanford University and an M.A. in history from Johns Hopkins. Andy is a founding partner of OSKR, a consulting firm in Oakland, CA 


Going Deep Episode 8, Economist Andy Schwarz, Part I

Going Deep Episode 9 - Economist Andy Schwarz Part 2

I recruited Devon Ramsay to come to UNC to play football by convincing him that he would compete for a National Championship, become as good of a player as he could be, get a meaningful and useful education, and have a family that cared for him and loved him.  Devon’s six years at UNC took many bizarre twists and turns.  In 2010 he scored the opening TD of the season against LSU in the Chick-Fil-A Bowl, but later that year was banned for life by UNC because the NCAA declared him guilty of academic fraud.  Listen as Devon tells the story of his Life as a Collegiate Athlete.

Going Deep 010 - Devon Ramsay On Life As A Collegiate Athlete

John has coached in the NFL and Division I College football for 26 years. Marcia is a theologian, author, and minister. Going Deep goes beyond sound bites and highlight reels on the toughest issues facing sports today.  

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