Shuga radio series is a multi-country public-private partnership initiative developed by UNICEF, MTV Staying Alive Foundation and the PEPFAR Partnership for an HIV-Free Generation in six countries in Africa - South Africa, Lesotho, Kenya, Cameroon, Democratic Republic of the Congo and Tanzania aimed at reaching a massive audience of 45 million in the region. Tanzania adapted the drama series to the local context, and broadcasted it through national and community radios, with special focus on the regions with high HIV prevalence.  

The 12-episode drama series showcased the daily lives of four young fictional characters (Sofia, Fally, Amina and Karis).  Through the drama, their choices, dreams, friendships, challenges and triumphs touched the realities of many young people in a country where HIV is an ever-present threat. The storyline examined a range of themes including HTC, condom use in stable relationships, positive prevention, gender inequality and sexual violence, transactional sex, alcohol abuse and the role of multiple and concurrent partnerships in driving the HIV epidemic

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Shuga

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