In this episode, I explore how social media platforms like TikTok and Instagram have transformed how we approach fitness — from viral challenges to how athletes build personal brands. 

Podcast References:

Pegoraro, A., Scott, O. K. M., & Burch, L. M. (2021). Social media in sport: theory and practice. Routledge.
Smith, A. C. T., & Stewart, B. (2020). The special features of sport: A critical revisit. Sport Management Review, 23(2), 75-87.
Podcast Media Credits:

Intro & Outro Music: Pixabay (royalty-free) — https://pixabay.com/music/
Podcast cover art: Canva (free licensed elements)

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