I can guarantee one thing.. if you follow all of the 10 steps outlined in today's episode you will 100% go out of business within your first year.

But on the flip side of things, if you do the opposite you can turn that little business into a money making machine! :)

All of these mistakes I've either made myself or seen in clients businesses, so they are definitely all proven to hurt you.

So with that said, lets go over them all and make sure to avoid these problems!

Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and is now a business coach that specializes in working with mom & pop companies all over the US.

He was able to build up his first ever small business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful small town business owner.

Timestamps:
(01:35) - Not Diversifying Your Social Media Platforms
(04:08) - Trying to Just Sell Your Customers
(05:00) - Avoiding Consistency
(07:10) - Keeping Eyes Off The Competition
(08:50) - Do Paid Ads First
(09:30) - Throwing In The Towel Too Soon
(10:50) - Not Learning From Others

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/ )

10 Deadly Mistakes Your Making With Social Media Marketing/ Episode 130

Is your worst fear that your business will fail and you'll be forced to work that 9-5 you hate... always wondering what if?

This is a massive fear a lot of new owners have whether they admit it or not. 

I don't want to be the bearer of bad news but even if your great at marketing, curve balls will come you way that could potentially take out your business.

I don't want that to happen to you, so today we're going to go over two financial strategies that some high level business coaches gave me years ago that will protect your business and also increase your long term profits in the process, enjoy!

Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and is now a business coach that specializes in working with mom & pop companies all over the US.

He was able to build up his first ever small business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful small town business owner.

Timestamps:
(01:00) - Unpredictability Of Business
(02:20) - Examples Of Threats To My Own Companies
(07:30) - Emergency Funds
(08:45) - Lines Of Credit
(10:25) - Advanced Lines Of Credit

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/ )

Money Strategies To Protect Your Small Business From Closing Its Doors/ Episode 155

Have a struggling business and looking to just pump some cash into Google/Facebook paid ads to get it to grow? 

You may want to think twice...

With the growing demand of these paid platforms over the last 5 years or so ad spend has been SIGNIFICANTLY rising. 

In today's episode we're going to talk about the smart way to go into paid ads, and doing it in a way to where your not going to put yourself out of business in the process.

Also I'll dig into some alternatives that other small mom and pop businesses are using to scale their companies without paid ads.

Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and is now a business coach that specializes in working with mom & pop companies all over the US.

He was able to build up his first ever small business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful small town business owner.

Timestamps:
(01:00) - Top Marketing Stratagies - 1848 to 2023
(02:40) - Rising Ad Cost Due To Single Factor
(04:10) - Start Paid Ads Later After Building Organic 
(05:30) - Scaling With Paid Ads Vs. Brand Marketing
(08:20) - Summary

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/ )

The Scary Future Of Paid Social Media Marketing/ Episode 156

It's like pulling teeth out to hear people objecting to your prices on EVERY single new call with a lead...

Not only that, but it most definitely affects your bottom line because you have less people that ultimately decide to buy your services.

Theirs multiple ways to reduce this, a big one is building up more of a relationship with each lead before asking for a purchase.

But another faster way, is to simply specialize...

We're going to dig into all things specialization with today's episode, sit back and enjoy!

Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and is now a business coach that specializes in working with mom & pop companies all over the US.

He was able to build up his first ever small business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful small town business owner.

Timestamps:
(00:20) - Who Would You See For Your Rare Heart Surgery?
(03:30) - Small Business Specialization Examples
(07:50) - Give Out Expert Advice & Niche Specific Content
(08:30) - Two Advantages Specialist Business Has

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/ )

Quick & Easy Way To Specialize Your Business To Raise Prices/ Episode 157

Theirs no denying that theirs LOADS of people to market to on Instagram. 

But what are the most common mistakes that most people don't even realize their making, that's robbing them of new customers...

We're going to be digging into that that, as well as, should you even market on Instagram? Or would you be better off focusing 100% of your effort into other platforms like Facebook?

Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and is now a business coach that specializes in working with mom & pop companies all over the US.

He was able to build up his first ever small business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful small town business owner.

Timestamps:
(02:00) - Three Types Of Marketing On Instagram
(04:40) - Facebook Vs. Instagram (which to choose)
(06:10) - Understand Who Your Ideal Client Is
(07:30) - Don't Use Stock Photos
(08:54) - Maximize Your Instagram Page

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/)

Most Common Instagram Marketing Mistakes & Four Ways To Fix Them/ Episode 158

Getting a business partner could either be the best decision of your life or it could mean you having a very high paid employee that does nothing. Which is it??

We're going to dig into that exact topic today. 

First things first, we'll go over the best type of company to have two owners and if you do grab a partner what are massive mistakes you could make. Lets dig in!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell 
services.

He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:
(01:00) - Having Too Many Solutions In 2024
(02:30) - Best Business Type For Partnership Model
(05:15) - Losing 50% Of Your Profits
(05:50) - Having A Lazy Partner & Its Effects
(06:50) - If You Get Partner.. Whats Best Kind?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/ )

Can Getting A 50/50 Partner Bring Your Business To The Next Level?/ Episode 159

You may think marketing, sales, or product makes or breaks your business... nope. This is the #1 thing Ive found to kill businesses from doing consultations with hundreds of owners.

We're going to walk you through what this is, and how you can avoid it to allow you to grow your business to the 300k after tax profit range and have the time freedom you've always looked for!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell 
services.

He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:
(00:50) - My Talk With Other Owners
(02:00) - What ISN'T The #1 Cause Of Business Failure
(03:00) - Main Reason Businesses Fail
(06:10) - Big Birds Eye View (Real Life Examples)

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/ )

(Opinion) From 100+ Coaching Calls- Here's Most Common Reason Businesses Fail / Episode 160

In the marketing world SEO is the newest hot term. But with all fads, we have to all wonder is it really worth all the hype or is this just a waste of money?

Luckily for all the listeners I've had to ask myself that same question with all of my own businesses over the years, and Im going to give you a quick run down of what SEO really is and if you should start using it in your own businesses!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell 
services.

He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:
(00:35) - SEO.. Greatest Thing Since Sliced Bread?
(02:25) - Two Major Marketing Strategies
(03:00) - SEO Basic Run Down
(04:30) - Faster Marketing Alternatives
(05:15) - Is SEO Something You Should Use?

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/ )

SEO Marketing, Is It A Powerful Lead Gen Strategy Or Flop? / Episode 161

Want to hire a $15-$17/hour member of staff that will get you 10 solid phone consultations a week, sounds great right?

It is, but to make sure your business and this hire last you need to hire at the RIGHT time.

Today we're going to go over exactly when this time is, so when you make this hire you can rest easy that you made the right decision!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell 
services.

He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:
(00:55) - My New Strange "Old Man" Hobby
(03:35) - Three Advantages To Marketing Assistant
(07:15) - 2 Factors - When Should You Make Hire

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/ )

When’s The PERFECT Time To Hire A Marketing Assistant? / Episode 162

Lets be honest here, if you don't have 10+ Five Star reviews on your Facebook page or Google My Business page its pretty likely that people will pick your competition over you...

Even if you have the better service!

That's just the world we live in, in 2024. At the scroll of a finger people will use their smart phones to go through their options at lightning speed.

So knowing that, we must do everything we can do to build up our reviews. 

If you have less than 10 five star reviews, no worries! I'll give you my tried and true method to build up those reviews a bit more so more of those organic leads will come your way.

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell 
services.

He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:
(01:00) - My Crazy Food Poisoning Story
(03:45) - Why Boost Your Reviews Over 10?
(05:30) - My Approach To Boosting Reviews

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/ )

Accelerating Your 5 Star Reviews On Google & Facebook To Get More Organic Traffic / Episode 163

Not interested in working 12 hours days for the rest of your life? Heck, that's worse than a 9-5 but why do so many business owners do it?

Simple, because they don't know how to automate their business!

Today we're going to talk about the three important step's ALL businesses must take before they can run on autopilot!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell 
services.

He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:
(02:20) - Learn How To Attract More Customers
(05:13) - Create Google Drive Systems
(07:40) - Hire The Right Staff, In The Correct Order

To check out more of Arnan's business/marketing services you can head to his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here ( https://arnansisson.com/ )

10 Deadly Mistakes Your Making With Social Media Marketing/ Episode 130

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