Digital Strategy Notes from Skyhook Interactive.

John Gough, Shawn Hardy, and Dallin Harris discuss the question "should your website be the cornerstone of your marketing effort?"

We talk about the way social media and search has changed user expectations over the last several years, what users expect and hope for in your website, and how to differentiate yourself locally and globally.

Should a website be the cornerstone of your marketing effort?

John Gough, Shawn Hardy, Kyle Theisen, and Dallin Harris discuss the question "When should I use a WordPress template versus custom design and development?"

Clients come to use for web design and development solutions. One way to save money on a new site is to start with a WordPress template, but in practice, we find that the cost and time savings can be limited depending on what the client is hoping to get out of the site.

When should I use a WordPress template versus custom design and development?

In this episode of Digital Strategy Notes, John Gough, Dallin Harris, and Kyle Theisen discuss the question "How much should I spend on my website?"

From a recommended dollar figure, to why interactive services are priced the way they are, and why it's critical to share your budget with your vendor, we explore the various facets of planning a website budget.

How Much Should I Spend On My Website - Digital Strategy Notes

Website speed is important to users as they explore your site (conversion rates drop by 7% for every second of load time) as well as search engines like Google (that have made page speed part of their algorithm).

In this episode of Digital Strategy Notes, John Gough, Kyle Theisen, and Cory Crowley discuss why website speed matters, how to test it, how you can improve it, and when you should turn to a developer or your hosting platform for help.