Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share.

Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.

Tune in to get those little gold nugget insights to spur on some creativity!

Boost sales & bust customer churn with this stupidly simple customer-engagement hack | #496

As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy your product.

In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. We live in an over messaged world that gives us too many choices. But the secret to cutting through all the clutter is by using blocks. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing.  

Now, the idea of using blocks is great, but how do we even make one? Don’t worry as Jamie gives us the basic principles on how to create blocks and use the law of attention to be heard and seen.

There’s marketing GOLD dripping from our ceiling here, so it’s best you listen now!

The art AND science of standing out in this ridiculously crowded marketplace | #497

Today, our special guest is Mario Hasanakos, the co-founder of Spriggy—an online banking tool that helps parents teach their kids about money. Spriggy has revolutionised how Australian kids get their pocket money while preparing them to have the skills needed in a cashless society. Mario talks about how the idea for Spriggy started and how they’ve been able to gain a foothold in the market because of their transparency and genuine desire to help people.

The financial crisis hit the market hard and has led many people to become worse off. Most critical are those with low financial literacy and Mario aims to change that. He shares with us their future plans as they continue to solve problems faced by parents. 

Tune in and you might get inspired with a golden idea to change the world!

Taking On The Big Banks And Winning With Spriggy Co - Founder Mario Hasanakos | #498

I'm host of The Small Business Big Marketing Show - Australia's #1 Marketing Podcast. I also have an issue with coffee - I love it! Oh, and I'm an 80s music tragic.

Tim Reid | Small Business Big Marketing Show

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