Jake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who’ll pay big for premium offerings “There were people like, "I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.”. We’ll also tackle one of the most overlooked growth killers, "promo fatigue". What does that mean?. Listen close, because too much attention to your audience may be driving away your current customer base.&nbsp; “There's only so many messages that consumers can get hit with before it becomes white noise.” Learn exactly why “getting folks in the door” could be your most dangerous move and when to spot the right and wrong time to commoditize your offerings.

139—Jake Johnson—Brand & product marketing

Justin Wise, founder of The Different Company, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about his journey to entrepreneurship. After teaching himself the basics of digital marketing while his family began to grow, Justin had a pivotal moment with a boss that changed everything. He ventured out on his own, built his first successful business, but found himself at another impasse. He asked himself the question: "what makes me different?" The answer led to The Different Company, and the life as an entrepreneur that he never imaged.

143—Big Grit: Justin Wise

Jaspreet Singh, founder of Minority Mindset, joins Small Biz Buzz in the final episode of Season 2 of our Big Grit docuseries to talk about his journey to entrepreneurship. He's seen every part of entrepreneurship from being scammed by a marketing agency out of his entire budget for a product launch to hitting 1 million subscribers on YouTube. He shifted from taking the MCAT to closing on his first real estate investment in less than 24 hours. Jaspreet is a prime example of Big Grit and having what it takes to make anything possible.&nbsp;

144—Big Grit: Jaspreet Singh

Grady Kerr talks with the team about his years as an entrepreneur leading up to his joining Keap and becoming one of the most well known faces in the company with his popular Automation Hours webinars.&nbsp; “When you're stuck putting out fires. Your day is managing you."&nbsp; We’ll discuss the global concept of follow up as a critical growth action and how your brand needs to be an extension of yourself if you want to ensure quality control. You’ll also get an earful as we discuss one of the most common barriers to starting a small business... "When I get this done, then I'll start. When I get this done, then I'll start. Or I could say, “I'm just going to run with it, and I will build the train tracks as the train goes." “