This is a recent webinar on Talent Analytics moderated by Lori Sylvia with great insights on recruitment marketing metrics and measurement from Citizens Bank Debbie Celado and Cumberland Farms Gregg Giambanco.

Episode #8: Talent Analytics for Data-Driven Recruiting [WEBINAR]

This episode Chris Brablc speaks with George Larocque (@glarocque), Principal Analyst at LAROCQUE and HRWins.

The conversation covered: George and his story growing up (2:20), his journey to HCM during early days of recruiting tech (6:00), the boom of taking recruiting to the web with job boards, ATS and RPO (14:00), key technology trends happening today in recruitment & HR (17:00), what pain points George hears most from practitioners (23:37), how is the role of technology impacting our future strategies (31:20), tips for when you are looking to buy HR Tech in a complex market (37:50), strategic services as part of technology purchase (44:37), AI and how it impacts recruiting practitioners (49:50), places to remain current on the HR Tech space (57:00) and how you can connect with George (1:00:35).

Check out George on HRWins: http://larocqueinc.com/hrwins/

Episode #9: Interview with George Larocque on HR Technology Trends

This episode Chris Brablc speaks with Elyse Mayer (@ElyseSchmidt), Recruitment Marketing expert and Content Marketing Manager at SmashFly.

The conversation covered: Elyse growing up and her love for book reports (2:50), her journey to content marketing (5:20), learning HCM and how marketing can impact it (10:00), transformation happening in recruiting and recruitment marketing (13:10), why lead nurturing is more important to recruiting than marketing (17:00), how to get started with lead nurturing (20:25), personalization and how it fits into lead nurturing (25:50), that automation doesn't need to be impersonal (29:50), the people on social and blogs to follow (32:00)and places to connect with Elyse (37:50).

As mentioned by Elyse, here are lists of Twitter profiles to follow: https://twitter.com/SmashFly/lists

Read Elyse and the SmashFly Blog: http://blog.smashfly.com/

Episode #10: Interview with Elyse Mayer (SmashFly) on Lead Nurturing for Recruiting

We are all about giving back to the community of Recruitment Marketing and Employer Branding professionals. Tips, tricks, best practices and a little bit of fun!

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