Special Guest: Katy Howell of social media agency, Immediate Future

Join us as we talk about paid social, why it's important, the secret to it and Katy shares her top tip for getting the most from your investment in it.

Named 4th most influential social media marketing expert by the Drum, a BIMA HOT100 (twice) and Digerati top 100, Katy is CEO at immediate future - a social digital consultancy that helps brands succeed in social media and deliver value to the business. Katy’s social expertise spans many industries with clients including; Thomson Reuters, Post Office, IBM, Selfridges, Cineworld, Diageo.

Host: Jo Dodds

Show #15:  Why and How to Use Paid Social with Katy Howell of immediate future

Listen to topical discussions on emerging technologies and how they impact digital communication strategies within large organisations. 

The Digital & Social Media Leadership Forum is based on the model of 'cooperative intelligence'. As a member you can tap into peer insights, engage with industry experts, share ideas with thought leaders and learn from cutting-edge startups to help you foresee developments in social business technologies and help you to lead your organisation forward. 

Show #15: Why and How to Use Paid Social with Katy Howell of immediate future

DSMLF Radio