90% of people are watchers and 9% are engagers, which leaves 1% of content creators who can demonstrate influence over audiences, social media platforms and brands. So why does it feel like the bubble could burst at any moment? Neal Schaffer is a Forbes Top 50 Social Media Power Influencer and business consultant with a tremendous amount of influence. And while he doesn't fit into the traditional lifestyle blogger blueprint, his advice to brands and defence of influencers who have fallen on the wrong side of the mistrust debate is relevant to everyone.&nbsp;In Episode 051 of Social Minds,&nbsp;we question why people still listen to influencers over brands and touch on the one organic social strategy that still rivals paid media. &nbsp;

Ep. 052 - The Influential 1%: Anyone Can Be An Influencer, But How Many Make It?

You know times have changed when a high-end heritage brand like Gucci starts posting memes. Fashion and social media have always been a perfect match, but fashion brands’ innovative uses of social media are setting a precedent for the rest. Our guest for episode 053 of Social Minds is Amy Miller, senior account manager in fashion at Social Chain. In this episode, we find out how ethical conversations are impacting the fashion industry, what drives teenagers to wear luxury labels and why Amy believes the high street is far from dead. Our conversation shows that social is in vogue, and no sector is proving that more than fashion; from luxury to fast fashion, clothing brands and retailers are busy weaving the fabric of online experience. But as others are left to watch and learn, we discuss the brass tactics being used by fashion brands that are available for every brand to try its hand at. Plus, we delve into the emerging opportunities in new media - including podcasting - while providing proof that digital and social media is an absolute must for every kind of fashion brand.

Ep. 053 - Threads of Genius: What Fashion Brands Are Doing Better Than You

Would you pay £330 for Snap’s latest Spectacles? We’re debating Snapchat’s parent company and its bold push into augmented reality and much more from Facebook, Instagram and Twitter in our latest edition of Breaking Social, where Theo and Eve walk you through the last month of online activity. This month, that includes several key platform updates and brands’ best and worst campaigns - a crash course in how to take care with controversy. Expect to hear why advertisers should care that there are now 1.5 million more over 60s than teens on Facebook, why influencers are using Instagram to promote their tweets, and why everyone is talking about NARS and Adidas. Plus we provide a first look at Instagram’s new messaging app, Threads, and invite you to join our brand new Facebook Group for Social Minds. To speak to Social Minds guests, send your topic suggestions and keep up to date with all of our latest episodes, head to this link:&nbsp;https://sochn.co/2kML64E

Ep. 054 - Breaking Social: Brand Fails, Instagram’s New App and Snap’s AR Gamble

What is Social Minds? It’s a podcast. But one year after its launch, it’s so much more than that. We’ve spoken to dozens of experts, influencers, teachers, CEOs, psychologists and brand specialists from all over the world. We’ve been surprised, entertained, angered and blown away. Now, to celebrate the release of Social Minds’ official website, Facebook Group and rebranding, the next season of episodes promise to be bigger, bolder and better than ever before. To our regular listeners, thank you for your ongoing support in making Social Minds the highest-rated social media marketing podcast in the UK. And for our new listeners, we hope you like what you hear. www.socialmindspodcast.com Join the Facebook group -&nbsp;sochn.co/2kML64E &nbsp;

This Is Social Minds: Coming Soon from the UK’s Favourite SMM Podcast

1.3 billion people in the world live with disability. Just 0.6% of adverts represent them. In episode 055 of Social Minds, we’re joined by Marianne Waite. Marianne is director at Omnicom's The Valuable 500 - the global movement putting disability on the business leadership agenda, whose Diversish campaign took home a Cannes Lions award earlier this year. Disability is seen as a charity or government issue, but Marianne stresses that it is brands and corporations that have the scale, power and money to make real change. In this episode, we expose the fear, bias and ignorance that is taking place across our industry and preventing the fair and accurate representation of a large group with equal spending power.

Ep. 055 - Disability Is Diversity: How We Can Fix Representation in Advertising | Marianne Waite

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week that’s Instagram’s algorithm, Facebook’s recommendations for regulation, WhatsApp’s first ad campaign, Twitter maybe getting Stories, what TikTok link in bio means for brands and Burger King’s divisive mouldy Whopper. Want to be on Social Minds? Every Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com.

Ep. 071 - SOCIAL IN SIX [001]

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week LinkedIn tries its hand at Stories, Instagram brings DMs to the web and Yorkshire Tea started a movement on Twitter. We also cover the latest news from Facebook Inc. and explain what YouTube’s latest hire means for influencer marketing. Want to be on Social Minds? Every Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com.

Ep. 073 - SOCIAL IN SIX [002]

Social media is altering behaviours which have remained unchanged for decades, the repercussions of which have spread far and wide, infiltrating homes and tearing through industries.

From the depths of data science to your gran’s Tinder profile, we’ll be talking openly about just how much social media has changed the game - exposing the reality of 4 billion people’s daily digital consumption and uncovering little-known secrets from behind the scenes.

Join us if you’re ready to face the truth of an always-online world, but be warned - once you know, there’s no going back.

Social Minds is the UK’s first ever dedicated social media marketing podcast, and is brought to you by award-winning global agency, Social Chain.

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