Have you been spinning your wheels when it comes to content marketing, digital marketing, branding and social media? Are you spending loads of time creating content, engaging with your community, posting to the social networks yet the return on your investment is not in sight?

The first question I will ask you is do you really know your audience? Do you know what they need and want from you? What keeps them up at night? What problems do they have that you can help solve?

Are you creating content that satisfies their needs and helps solve their problems?

Are you providing resources that delight them? Are you creating brand experiences that are lasting and that help them remember you far above your competition? Or are you serving up the same ol’ stuff you have been for years?

In this episode Pam Moore explains why it is so important that you understand your audience and the human beings within your social media communities.

She shares in detail 10 things every business and marketing leader MUST know about their audience. It is a requirement, not an option to know your audience and deliver the highest value content and engaging experience every day.

004: Do You Know Your Audience and Social Media Community?

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world.

However, after a few months goes by, they realize their platform is delivering little if any results. Their audience is not engaging, clicking, or buying. Instead of an engaging platform it look like a deserted island.

So what is the problem? It could very well be they have a problem establishing trust. Does their audience trust them? If no, why not?

Do you lack the trust factor? Establishing trust and authority are critical to achieve business results online.

In this episode of the Social Zoom Factor podcast I discuss why it is critical to turn up the volume on your social trust factor. I share 10 tips to help you establish trust, nurture relationships and grow your business the right way.

Episode Highlights

10 Tips establish trust and social business credibility
How to establish authority
Importance of authoring content
Importance of social proof
Connecting with your audience via content and conversation
How to build an integrated online platform that nurtures relationships and invites conversation


020: Social Trust Factor: Igniting Online Results by Establishing Trust and Authority

It is challenging for marketing and business leaders in organizations big and small to prioritize where they invest their time when it comes to marketing, branding and social media. When choosing what social network they want to invest in they often choose the social networks they more easily understand the benefits.

Even smart and successful marketers and business leaders struggle with understanding not only how Twitter works but most importantly how their business can benefit from using it. Twitter can be one of the most powerful social networks to help brands build community, reach new markets, elevate brand awareness, better manage and monitor reputation and the list goes on.

In this episode of the Social Zoom Factor podcast, Pam Moore CEO Founder Marketing Nutz, social business, social media consulting, digital marketing, branding agency shares the top 12 business benefits of using Twitter. The content is applicable for entrepreneurs to large organizations, and newbies to veterans of social media and Twitter. This is the second podcast in the series "Twitter in a Nutshell" that is geared at helping you take your business results to the next level by better understanding and integrating Twitter.

 

Episode Highlights

Why Twitter for business?

12 business benefits of using Twitter

Why brands can not ignore Twitter

How brands can use Twitter to connect with people they could likely never reach via traditional mediums

How to build community using Twitter

How to increase ROI across all marketing and social media investment by using Twitter effectively

The importance of building an integrated platform to zoom business results

Twitter for Business: 12 Business Benefits Using Twitter

It is not news that content marketing is one of the hottest buzz words for online business today. Many self proclaimed social media, social business and internet marketing experts want to convince you that content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades.

Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.

In this episode of the Social Zoom Factor podcast I put content marketing into a nutshell to help you understand what content marketing is and how you can use it in your business to serve the needs of your audience, grow community and achieve your business goals.


Episode Highlights

Definition of content marketing 
Best practices of developing and leveraging content marketing for business
Creating content that helps your audience solve their business problems 
Different types of content marketing 
Using content mediums such a video marketing, podcasting, blogging, and social networking 

Content Marketing in a Nutshell

Humans are creatures of habit. Since marketers are humans, this means it's easy for marketers to fall to old tactics and strategies to achieve their business and marketing goals.

Times are changing. Smart marketers are quickly learning that it is no longer simply about eyeballs and impressions. To inspire audiences to connect with brands, marketers must connect in a human way.

Even more important is that audiences and community members are invited to join something bigger than what they can be or do by themselves.

It is human behavior for people to want to feel connected. They want to connect with other humans. They want to know that they are safe, cared for and that their worth on this planet will have a lasting impression. They want to feel a sense of belonging, achievement and actualization.

Bottom line, people want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, social media marketing, social business, branding agency explains why marketing and business leaders leading social media marketing for brands of all sizes must empower their audience and give them something to join that offers value, relevancy, community and relationships that are meaningful. Pam also share 10 strategies and tips to nurture and grow communities that offer value to all who choose to participate.

Episode Highlights

Why people want to be part of something bigger than themselves
Why people want to do more than buy things
What people look for in a community
How community leaders can build a "sticky fabric" that attracts and inspires people to stick around for the long term
10 tips to nurture and grow meaningful communities

061: People Don't Buy Things, They Join Things!

Becoming a social business is a journey, not a destination. You can't just mark a day on the calendar and say "this is the day we will be a social business." 

We must embrace the journey. We need to endure the bumps, valleys and remember we are in this journey for the long haul! We need to build a team of people who are ready for the journey and can see the vision ahead. 

If you are having difficulty seeing real results from your investment in social media, it may be time for you to do a quick mindset check. The problems may be in your own heart, mind and attitude vs The keys to success in integrating new media, social technologies and social business practices into your business for real results are in the people, human relationships and leading teams to achieve goals and objectives. 

We must embrace imperfect perfection and know that perfection is the enemy of good. Sometimes really good is good enough! 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz share with you 25 tips for a healthy social business mindset. I share with you why success is as much about the art of human relationships as it is about learning and understanding the technology and new media platforms. 

Social Business Mindset - 25 Tips for Success

A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. 

Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text? 

top visual marketing tools for social media 
Visual marketing can help you better tell stories, emotionally connect with your audience and community, increase brand awareness as well as achieve your business and marketing goals. 

Check out this episode of the Social Zoom Factor podcast to hear my 5 favorite visual marketing tools to drive efficiencies in creating visual images, better inspire audiences and enhance your social brand! 

This is the fourth Fab 5 in 15 episode we publish on Fridays. In our special Fab 5 Friday Social Zoom Factor episodes Pam Moore CEO Founder Marketing Nutz, full service social business, digital branding and marketing agency shares with you 5 ways to zoom your business in life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place.

Episode Highlights

5 Top visual marketing tools 
Why visual marketing? 
Using visual marketing at live events
How to drive efficiencies with visual marketing tools
Sharing visual images across multiple Instagram accounts 
How to frame multiple images into one framed image to be shared on Instagram and other social networks 
How to repost images from another Instagram account 


Recommended Resources mentioned: 

Instagram
Repost
Instaframe
Wordswag
Hyperlapse 
Canva

5 Top Visual Marketing Tools for Content Marketing & Social Media Branding

What is this hashtag thing you see on almost every social media network? From Instagram, Facebook, Twitter to Google plus, hashtags are everywhere! How do you make sense of them? How do you know how many to use? When should you use them?

Hashtag, hash brown.... they sound somewhat the same. I've even had a few clients confuse the two just for fun.

Explaining the difference between a hashtag and hash brown is one of my favorite questions to answer. Often times, the people who have the guts to ask are the ones who get it the quickest. Why? Because as I always say, social media is about people. It’s about conversation. It’s about having a conversation to connect with real people. Social media simply makes it easier to do such.

Social media is not rocket science. We believe that most of marketing, business and life really can be simplified and put in a nutshell in terms that doesn't require a PHD in acronyms to understand.

So, what exactly is a hashtag? Take a listen to this episode of the Social Zoom Factor podcast for a succinct definition of a hashtag and how hashtags can help you grow your business using social media platforms such as Twitter, Instagram, Facebook and Google plus as well as increase brand awareness, help you nurture community and better measure your results and conversations using social media.

Pam Moore, CEO and Founder Marketing Nutz, full service social business, digital marketing, content marketing and branding agency even offers you a fun recap of the differences of a hash brown and hashtag for those of you who like breakfast analogies to solve your social media problems ;)

Episode Highlights

Definition of a hashtag
Why you should use hashtags
Difference between hashtags and hash browns
Benefits of using hashtags
How to leverage hashtags to nurture community
How to leverage hashtags to do market research
How to identify top industry hashtags
How to select your own hashtags
Short summary of Twitter chats (will be covered in depth in episode 79)

078: Social Media Hashtags in a Nutshell

When is the last time you met a perfect person? Do you have a perfect friend? How about a perfect client?  How about a perfect product? Do you know of a perfect brand?

The truth is you can never be perfect. Humans are not perfect. Each one of us makes mistakes. We each have a unique wackiness about us. It's our quirks, scratches and bumps that make us human and that help us connect with one another in simple, meaningful and memorable ways.

Brand can never be perfect because they are made up of human beings, which are not perfect.

Many business and marketing leaders avoid embracing social technologies and methodologies because of their desire to be perfect. They fear making a mistake and looking like a fool in front of the social universe online. When they do make a mistake some of these same brands run and hide instead of owning the fact they made a mistake and showing their human, imperfect side.

Your customers, audience and online community will appreciate the fact you are human and aren't afraid to show it! They will be happy to see you own mistakes. How you handle these mistakes can help your brand shine and nurture relationships if done right.

It is time that marketing and business leaders embrace imperfect perfection. Embrace what makes your brand human. Let your brand shine from the inside out. Your brand is going to be exposed from the inside out before it is transformed. Waiting to embrace the latest social technologies until you, your brand and your team is perfect is going to do nothing but waste time.

Social media is about relationships and connecting one to one with other human beings. It's both art and science. It's imperative brand and marketing leaders learn now how to embrace the human factor and quit expecting their teams to be perfect or to develop and launch a perfect social media program.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social business, digital marketing, branding, content marketing agency discusss why you must humanize your brand in a way that enables relationships to be built with the people within your business. She also share case studies of two brands (Brighthouse and HostGator) who boldly embrace imperfect perfection and have earned the loyalty of our agency, Marketing Nutz, time and time again.

Podcast Episode Highlights

Why brands must embrace imperfect perfection

Two case studies of brands being human and owning their mistakes (Broighthouse and HostGator)

Why business leaders must quit expecting employees to be perfect

Importance of brand humanization

How social media will reveal your organization from the inside out before it transforms it

Why you must own your mistakes and how to do such to increase brand equity and nurture relationships

Invest in your employees and loyal brand advocates

Embrace Imperfect Perfection for Social Media Success

You have heard the buzzwords surrounding influencer marketing. Everyone is talking about it. People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity.

Are you one of these marketing or business leaders who really doesn’t understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals?

If you answer yes to this question, then this episode of today’s Social Zoom Factor podcast is for you.

In this short 20 minute podcast you will learn: 

What is the definition of influencer marketing
The four main activities for influencer marketing
How to find and select influencers to work with your brand
How to identify your top influencers
Why numbers are not everything. Quality over quantity is the goal.
How not to recruit and kickoff a new relationship with influencers.


Influencer Marketing in a Nutshell

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, Google Hangouts to engage in, tweet chats to tweet into, podcasts to listen to or videos to watch.

How do you stand out from the crowd? How do you rise above the noise?

One of the best ways to stand out from the crowd of never ending tweets and mundane advice is to bring together some of the greatest minds in your industry or niche to co-create content that is unique, relevant, timely and of value to your ideal target customer, audience and community.

Co-created content is not just a buzzword or the next new shiny object that will solve your business problems. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan.

If developed and implemented correctly co-created content can help you drive efficiencies in developing and taking to market content that will help you ignite relationships, inspire your audience to connect with you organically and achieve your business goals.

Would you like to better understand how to develop co-created content working with influencers and internal employee advocates can help you zoom results your business? If  yes, then this episode of today's Social Zoom Factor podcast is for you.

In this 25 minute podcast you will learn: 

What is the definition of co-created content
Business benefits of co-created content
How to develop a co-creation content marketing plan
How to work with influencers to create co-created content
How to engage employees and external influencers together to create co-created content
Finding the sweet spot for co-created content when working with external influencers and internal employee evangelists

Co-Created Content Marketing in a Nutshell

Remember the days of simple media and mass communication? The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on w/ their day job of herding cats, taming elephants and locking up the crazy monkeys in-house begging them for everything under the sun ;) Joking but you get the point.&nbsp;
Media is not simple anymore, not that it ever was, but now it&rsquo;s even more complex. It&rsquo;s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of info in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. The issue is that many are confusing earned media with paid media and owned media. They are blurring them all together and as a results wasting millions of dollars, ticking off their audiences, ruining relationships with thought leaders and influencers and the list goes on.&nbsp;
Today we are kicking off a new &ldquo;in a nutshell: mini-series on the 3 types of media you must understand if you want to be successful in the online world and with digital marketing - paid media, owned media and the favorite earned media.&nbsp;
This mini series is part of a larger &ldquo;you are the media&rdquo; and &ldquo;influencer marketing&rdquo; series.
In today's episode we will cover in detail the definition of paid, earned and owned media.&nbsp;

138: Earned, Owned & Paid Media - Know the Difference for Social Media Marketing Success

You have put your time, resource, sweat, sleepless nights and maybe even some tears into your product or business and are ready to take it to market. It's an exciting time. It feels like your baby. You want to shout from the mountain top to the world how awesome it is.&nbsp;
You look at all the millions and billions of people on Facebook, Twitter, LinkedIn, Instagram, Snapchat, Periscope and the list goes on. You want to tap into the power of community. You want some social buzz. You want people to be talking about your brand.&nbsp;
Slow down there my friend. I know you are excited but how you enter the world of social media is very important. Remember you only have one chance to make a first, second and third impression. You don't want to lose people at the first 140 character hello because you are all about yourself.&nbsp;
Even though you may be new to some of these amazing social networks, the millions of people who are already living and breathing them daily more than they want to admit are not new to them. They have behaviors they are accustomed to. They have certain ways they like to communicate with people and brands.&nbsp;
You can't just plop onto Facebook or Twitter and announce your new product or mobile application has launched expecting to build instant community and fame.&nbsp;
You need to develop a solid plan and strategy for how you will integrate social media into your business and launch for real result. You need to think it through. You must start long before you launch, not the week before or morning of.&nbsp;
Take a listen to the 143rd episode of the Social Zoom Factor podcast where I share with you 5 foundational elements you must have to launch your business or product using social media. I also provide 10 simple ideas and tips to integrate social media into your launch immediately.&nbsp;
Take a listen and be sure to subscribe to the entire series on&nbsp;iTunes,&nbsp;Stitcher&nbsp;or&nbsp;SoundCloud!
In this 30 minute podcast you will learn:&nbsp;

5 Foundational Elements Your Social Media Product Launch Must Have&nbsp;
10 tips to integrate social media into your product, service or business launch of any kind&nbsp;
How to best leverage pre-launch activities and time to build community and earn trust of loyal advocates early on&nbsp;
How to tap into the power of the OPC - Other People's Community and Content&nbsp;
How to NOT work with influencers and industry thought leaders&nbsp;
How to avoid damaging your brand with spam&nbsp;
How to tap into the power of video live streaming and mobile broadcasting on apps such as Periscope and Meerkat&nbsp;
How to leverage Twitter chats and Facebook groups to grow community&nbsp;
The importance of integration vs random acts of marketing (RAMs)&nbsp;

143: Social Media for Business Launches, Startups, Products

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business.&nbsp;
We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers. We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and achieve the desired business outcomes.&nbsp;
However, what can often happen is that we get too inwardly focused. Too many digital marketers start forgetting about why they are doing the work in the first place. Remember, that human being you need to connect with on the other end of that tweet, post, pin or video? Yes, that is the person you need to be thinking about.&nbsp;
Let's flip this conversation around. Let's talk about what we need from our buyer. What do you need from a potential customer or buyer before you can sell to them?&nbsp;
Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.&nbsp;
In this 15 minute podcast you will learn:&nbsp;

4 things you must have from your buyer before you can sell to them&nbsp;
Why you must earn the attention of your buyer&nbsp;
Why trust is so important in online marketing and social selling&nbsp;
Why it is important that your buyer also invest in a relationship with you and your brand &nbsp;

153: Social Selling: What You Need From Your Buyer Before You Can Sell to Them

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other people who believe in the same things we do.
If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? They say they want to connect with real human beings. They say they want to build community. However, their priorities, actions and language is doing the opposite.
For years people have gathered around &nbsp;campfires and dinner tables to connect and relate to one another. We share. We laugh. We tell stories.
When you share a story you share a piece of you. You invite people into your world. You share with them who you are, what you care about, why you are doing what you do.
Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Storytelling helps build relationships and earn trust. It doesn't require perfection. Don't focus on perfection, focus on connection.&nbsp;
Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. It's not about creating a viral video or a long winded essay in corporate speak. Brand storytelling requires both art and science. It requires having a solid brand and message foundation, knowing your audience and how you can serve them.
Take a listen to episode 161 of the Social Zoom Factor podcast to learn 10 key foundational elements to successful brand storytelling.
Be sure to subscribe to the entire series on&nbsp;iTunes,&nbsp;Stitcher&nbsp;or&nbsp;SoundCloud!
In this 30&nbsp;minute podcast you will learn:&nbsp;

10 foundational elements and tips for successful brand storytelling
Definition of brand storytelling
Benefits of brand storytelling
Importance of a brand architecture and message foundation
Why you must know your audience
Importance of remaining humble and sharing your ups and downs of your journey
Embracing imperfect perfection
Using different communication mediums and social networks to tell brand stories&nbsp;

161: Brand Storytelling in a Nutshell Using Social Media, Facebook, Twitter and more

Marketing and business leaders are experiencing tremendous pressure to get online, embrace and start leveraging the social networks, create content, launch corporate and executive blogs, design new Instagram profiles, fill Twitter feeds with amazing content, build Facebook communities, embrace live streaming and the list goes on.
Unfortunately there are still some digital marketers who buy into the the thought process of "if you build it they will come."
Sorry folks, but "build it and they will come" has never been a recipe for success for smart, social and savvy digital and social marketers. It simply doesn't work that way.
Believing that if you build it they will come works about as well as chasing shiny objects as a foundation for your social business strategy.
Stop the excuses and get to work. Quit wasting time all day on Periscope or Blab listening to your competition and all the awesome things you think they are doing. Why aren't you the one doing amazing things? You are not going to leap frog your competition and knock your business and marketing goals out of the park in the next 12 months by copying what others are doing. You need to design, build and implement your own plan that will attract YOUR ideal customers and grow YOUR business.
The new year is coming and you need a plan. You need to know where you are going and why.
You are never too big or too small to plan. If you fail to plan you plan to fail.
Take a listen to the 178th episode of the Social Zoom Factor for 10 reasons you need an integrated digital and social media marketing strategy.
You can't just throw some digital websites, blogs and pretty images at the web and tweet them out. Facebook ads for your social spaghetti content is also not going to solve the problem.
You need to get your marketing, digital, social marketing and branding efforts aligned to business goals, integrated and rockin' real measurable results. You need key performance indicators to measure and optimize your success. There is no way around it. If you want to succeed in business today you need to plan your work and work your plan.
Subscribe to series: Get Fit Social Digital Business
In this 25 minute podcast you will learn:
Why you can't skip the planning processWhy if you want to succeed in business today you must have a plan for your digital and social marketingImportance of integrated marketing including digital, social media, SEO, SMO, branding, email marketingWhy Random Acts of Marketing (RAMs) can kill your marketing resultsAvoiding Random Acts of Marketing (RAMs)Acknowledging you don't know your customer or standing in market placeIdentifying your unique value proposition and positioning in the marketSetting goals for where you want to take your brand, market position in the next 30-18 monthsHow proper planning helps you be more agile, more proactive vs reactiveBuilding a human brand requires proper planning, research of your audience and how you can connect with themTips to achieve buy-in for your programWhy brand consistency requires planning&nbsp;
&nbsp;

178: Digital Marketing Strategy and Plan: 10 Reasons You Need One

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today?
Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. It is who you are, what you are, why you are in business, where you have been, where you are going, why you are going there, who you have helped, and the list goes on.
Can you answer these questions?
What is your brand story?Who are the characters in your brand story?What is the setting?What are the lessons learned?What happened and is happening on the journey of building your brand and business?What differentiates your brand story from your competition?Why did you start your business in the first place?What is your short, medium and longer term vision and mission?How do you do what you do?Who do you help? What have the specific results been to date?Many marketers struggle with developing and communicating their brand story publicly. They may feel uncomfortable or simply have a hard time pulling it together in a way that they feel comfortable and confident knowing that it represents who they are and what the have to offer the market and the humans within.
If you have ever struggled with creating, developing and launching your brand story, then you have landed on the right blog post and podcast today!
Take a listen to 179th episode of the Social Zoom Factor podcast to learn 6 key foundational content elements that must be included in your brand story.
In this episode you will learn how to begin to craft your own brand story that represents who you are, why you are in business and why anyone who comes in contact with you and your brand should trust you and be inspired to engage in a relationship with your brand and the people within.

179: Brand StoryTelling: 6 Must Have Content Elements

People will not remember every word you say. They will not remember every tweet you write or the Facebook post you publish. They won't remember every visual image posted to Instagram.
However, people will remember how you make them feel.
When it comes to marketing, experience is everything.
Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way.
The truth is, customer experience is your brand. You can spend days, weeks, months and years and hundreds of thousands of dollars crafting the perfect brand story, brand and message architecture and still miss connecting with your audience, customers and broader community in a personal and human way.
You must realize it's not about you. It's about the people.
It's not about being perfect. It's about being human. It's about creating human experiences that give other humans a glimpse into who you are, what you are and what you can and will do for them.
Would you like to better inspire and connect with your audience, customers and online or offline communities? Would you like them to feel they know you and you know them?
Take a listen to the 184th episode of the Social Zoom Factor podcast to hear 3 reasons why you should create personalized experiences for your audience and customers. You'll also learn 7 tips and strategies to help you start creating these unique and amazing experiences today.
You don't have to have hundreds of thousand or a million dollar digital or social media marketing budget. Even if you are working for or own a startup or small, medium business you can learn from these examples. You need to embrace imperfect perfection and accept the fact you are human and so is your customer.
Give them a feeling they will remember for life and maybe you will have them as a customer for life.
Be sure to subscribe to this entire brand new series, "Get Fit Social Digital Business" on iTunes, Stitcher or SoundCloud!
In this 20 minute podcast you will learn:
3 Reasons why you should be creating personalized customer experiences today 7 strategies and tips to create digital and social marketing personalized experiences How to leverage customer experience to stand out from the crowdDifferentiating from your competition with unique customer experiencesWhy you must start from the inside out when creating the customer journey and designing personalized experiences Why you must also include partners, sponsors and your broader community Importance of planning and thinking about the end to end customer journey How to make the most of the 6-7 brand touches it takes your customer to remember you Making it easy for your customer and audience to engage, communicate and work with youHow to build community and leverage online communities to differentiate your brand Key metrics in measuring success of the personal and digital, social experiences you design

184: Personalized Customer Experiences Differentiate Your Brand

The new always on, always connected, digital and social world provide amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience.
Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, Snapchat, Periscope and even native Twitter video, marketers can literally obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible.
Social media is equivalent to one big fat focus group that never sleeps. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer.
Would you like to...
know how your new message and brand platform resonates with your audience? know what people think of your brand? pre-test campaign themes before launch to best optimize for success? know what people think of your latest campaign? understand what visuals are going to drive action? know what call to actions will drive the highest conversion using social media? how to design your website or blog for highest traffic, engagement and conversion? know what content will drive social conversation, conversion and ROI? know what marketing mediums such as audio, video or text your audience will best respond to? test visual marketing campaigns before launch? know the goals and objectives of your audience? know the best times to publish on each of the social networks to better achieve your business objectives? The answers to all of these questions and more are available for the taking by smart digital marketers who know how to tap into the power of social media marketing to learn, tweak, rinse, repeat and optimize!
Take a listen to the 187th episode of the Social Zoom Factor podcast for 8 ways you can leverage social media for test your own marketing with social media starting today! Be sure to subscribe to this entire brand new series, "Get Fit Social and Digital Business" on iTunes, Stitcher or SoundCloud!
In this 25 minute podcast you will learn:
8 ways to use social media to test your own marketing and social media programs How to test headlines for blog posts within seconds How to pre-test marketing programs and campaigns prior to launch How to save time with marketing and program development by using social media How to test content marketing programs How to test visual marketing programsHow to conduct a/b tests using social mediaHow to leverage social media to select the best mediums for your audienceHow to measure results of your own posts to Twitter, Facebook, Instagram, LinkedIn and more How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more How to test different marketing call to actions, offers, events, milestones

187: Test Your Marketing Programs with Social Media

Social Media Authenticity vs Transparency

It is every marketer and business leaders dream to have crystal ball that can predict the future. Imagine having the knowledge to know exactly where to invest your time, resource and budget to bring the maximum return in all facets of product, service, digital, social and content marketing.
Unfortunately the chances of any of us finding that digital marketing nirvana crystal ball are slim to zero.
However, the fun part is we can predict what we believe can happen. We can base these predictions on data, experience and our gut feeling. Smart marketers know their audience and know how to selectively choose the right social and digital platforms, content channels, communication mediums to inspire their customers to connect with them. They know how to tap into the power of earned, owned and paid media to drive more than clicks, and to build community and grow brand awareness. They know how to invest in influencer marketing relationships, not just influencers who will tweet for them for a single one night show.
So what will happen in 2016 in the world of digital and social marketing? The good news is even though I can't deliver you a magical digital marketing crystal ball, I can offer you my predictions based on experience working with brands ranging from well funded startups and entrepreneurs to Fortune 10 brands.
Check out the 193rd episode of the Social Zoom Factor podcast for 12 Digital Marketing and Social Media Predictions for 2016. I provide insight, strategic direction and recommendations on tactics for you to embrace the new year and business planning with the knowledge you need to succeed.
Check out the 190th episode of the Social Zoom Factor for 10 Top Content Marketing Mistakes that could be killing your marketing and business results.
In this 30 minute podcast you will learn:
Top 12 social media and digital marketing predictions for 2016.Video will obviously be big. Okay, huge in 2016. How brands can be ready.The importance of working with earned, paid and owned media.Why many brands will take influencer marketing more serious in 2016.Content marketing will get even noisier. Are you ready?The winning brands who break through the noise will do so because of an integrated strategy, knowing their audience and selecting the right tactics and platform.Embracing the pay to play media model on Facebook, Twitter, LinkedIn, Instagram and more.Why Facebook will continue to rein.Why I think the jury is still out for Snapchat in 2016. Communities will continue to be more formalized. I also predicted this in 2014. Brands are still learning in this area.Visual marketing will continue to be big but quality, inspiration and emotional branding will rein in 2016.User experience is your brand. Brands must embrace designing the best user experience for their audience, readers, listeners, community and customers in 2016.Mobile first has been a requirement for several years. Some brands are still learning this.Why omnichannel marketing is a requirement, not an option for many retail and other brands.

2016 Predictions Social Media Digital Marketing

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement?
Show notes / blog post and resources can be downloaded here&nbsp;http://www.socialzoomfactor.com/198
Do any or all of these problems sound familiar?
You struggle with getting budget approved to implement your social media plan
Your executives don't understand social media
You struggle with articulating the goals and objectives of your social media program to key stakeholders
You feel like you are boiling the ocean as it relates to getting your social media plan approved
You lack needed support and buy-in for your social media program and plan
You don't know how to align social media to business goals and objectives your executives and key stakeholders care about
You know your organization is filled with employees who want to power up your brand and could be loyal brand advocates but you can't get the support you need to empower them
Would you like answers to these questions? If yes, you have landed on the right blog and podcast today.
One of the biggest challenges business, digital and social marketing leaders face across organizations of all sizes is obtaining the needed support and funding to achieve their desired goals and objectives.
My agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations. We help them earn the needed support, trust and budget to that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results.
Take a listen to the 198th episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. The key is to earn the trust and respect early on in your social media program so that you can earn the needed budget in later phases of your project. The podcast will provide you with the foundation to help you win support of even the toughest to please c-suite executive and stakeholders as early in the process as possible!
I split the podcast into two sections. The first includes 5 things you should NOT do and the second includes 5 things you MUST do.
In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.
Episode Highlights
5 things you MUST do to get approval for your social media budget and plan5 things you should NOT do if you want to obtain approval for your social media plan and budgetWhy you must have a solid foundation that includes knowing your audience, goals, and objectivesWhy starting with a well defined scope and plan will help you achieve results faster than trying to boil the ocean from day oneWhy you must simplify your plan for key stakeholders to understand and provide you the buy-in you are seekingWhy you must know where you are going and why before you can get others to board your trainSetting key performance indicators (KPIs) and ensuring all stakeholders and executives understand themThe importance of ensuring all team members and executives are speaking the same languageConsider doing a survey to help you better understand the skill and needs of your executives, stakeholders, team members and employeesWhy you must align your social media efforts to your top business goals and objectivesWhy collaboration is key and you must avoid working in a bubbleWhy you must not "fake it until you make it" and instead get the necessary 3rd party help if needed

198: How to Get Social Media Budget Approved

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Download resources mentioned in episode: http://www.socialzoomfactor.com/207 The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. Instead emotional branding is about igniting emotions at the core of everything you say and do. It's about understanding your audience, humanizing your brand, using language that connects you with your brand and the list goes on. Wikipedia defines emotional branding as follows: "Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love." Source Take a listen to the 207th episode of the Social Zoom Factor to learn how you can tap into the power of emotional branding to ignite your audience, business and brand! I share with you 8 foundations for integrating emotion into your branding strategies. Be sure to subscribe to this entire brand new series, "Welcome to The Inspiration Age. Are You Ready?" on iTunes, Stitcher or SoundCloud!  In this 20 minute podcast you will learn: Foundations of emotional branding. Why you must know what excites, motivates, empowers and enlightens your audience. Why it's NOT all about you! How to strike an emotional chord with your audience. Learning how to surprise and delight your customers and audience every chance you get. Importance of being human in your communication, language and engagement with your community, customers and audience. Understanding the difference between authenticity and transparency. Storytelling with audio, visuals and text. How to plan your content and why you should not "wing it". How to plan content yet save time for dynamic, real-time content marketing. Building something bigger than yourself and engaging your audience and customers in it as well.

207: How to Build an Emotional Brand - 8 Strategies and Tips

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche or related to a certain topic. Answer these questions...  Would you like to be seen as a trusted resources for your target customers to help them learn and grow? Would you like to be a leading authority of information in your industry or niche? Would you like to be the "go to" person for people wanting to learn about what you know and offer as a business? Would you like to establish authentic relationships more easily built on trust and authority? Would you like to increase brand awareness and equity simply by being an authority?&nbsp; Would you like to increase brand affinity as people are more organically attracted to your brand?&nbsp; If you answer no to this question, would you like to be?&nbsp; Would you like to become part of the natural conversation earlier in the customer research and buying process?&nbsp;  If you answer yes to these questions, then you need to take the time to understand how you can establish thought leadership&nbsp;as a leader in your industry.&nbsp; Establishing thought leadership for your business and for your own personal brand can bring much benefit to you personally and professionally. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes.&nbsp;

223: Build Thought Leadership Using Social Media  7 Ways to Be the Leader in Your Niche

Audience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better.  http://socialprofitfactor.com

236: Audience Marketing 101 Part 1

Reality Check: The Last Thing Your Audience Wants from You is MORE CONTENT

Here is the thing. When it comes to content marketing, less is truly more. Though you may hear some of the loud voices in our space screaming at you to be everywhere ALL THE TIME... trust me... do NOT listen to them.

You need to be where your audience is. And you need to be delivering your audience what they need and want from you. The last thing your audience and dream customers are thinking when they wake up in the morning is... "hey, I sure do hope to see MORE content from brands trying to sell to me today."

In reality, they are looking for human connection. They want to solve the problems that keep them up at night. They want to know that you and your brand actually care about them as humans and as helping them in business (if that is what your business does.) They are wanting to be inspired, empowered and made to feel better than they did before they read your blog post, opened your email, listened to your podcast, watched your Instagram story or an entire video on Youtube.

The truth is if your content is not delivering value, your audience doesn't care about it. The days of throwing social content spaghetti at the wall and hoping it sticks are over and done.

It is critical every status update you post, every blog post you write, visual you create and video you publish is providing value to your audience. It needs to connect with them in a human way that makes them think... "hey, I want to know more about that person and/or company!" This will separate you from the status quo of spammy noise.

You Need a Content Calendar to Streamline Your Content for Big Results

One of the best ways to start planning your content and escape from the "post all the content spaghetti things all the time on all the social networks everywhere" is to develop a content calendar.

A content calendar helps you streamline your efforts and achieve a higher return on investment of every piece of content you create and publish.

And lucky for you...I have a proven 2020 Content Calendar Template you can download for free here.  I have been publishing the calendar template for 10 years.

Join 30,000 of your peers and download it now. It is proven to work for entrepreneurs, startups to Fortune 10 brands. It is the exact same template we use with our clients ranging from small business, franchise, up to enterprise companies.

Still not sold on why you need to use a content calendar for your marketing?

Social Zoom Factor

15 Ways Content Calendar Benefits Your Business

In this episode Pam Moore, Founder of Marketing Nutz shares 6 ways you can give your brand personality. Supporting Resources: Brand Persona Worksheets:   5-Day Buyer Persona Bootcamp: &nbsp;   What is a brand personality? It is a set of human characteristics attributed to your brand that make it more human. 6 Ways to Give your brand personality. What is brand personality? 7 traits of a successful brand personality Brand personality vs brand identity - how to know the difference Proven strategies you can start implementing immediately!

Brand Personality 6 Ways to Give Your Brand Personality

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the exact steps to get your digital marketing, social media and content marketing plan and proposed budget approved! Learn what to do and what not to do to get your boss on board with your plan

Get Your Social Media Digital Marketing Plan Approved

Sales and marketing conversion funnels are the key to success if you want to drive revenue with your digital and social media marketing. Dig in with Pam Moore of Marketing Nutz to the art and science of the marketing and sales conversion funnel. She shares strategies and tactics to optimize every stage of the marketing funnel to attract more of the right prospects and convert them to paying customers! Supporting Resources:&nbsp;     What you will learn:  What is a sales and marketing conversion funnel 3 Top phases of the sales and marketing conversion funnel How to optimize each phase of the conversion funnel Key metrics to help you optimize your funnel and convert more prospects to buyers

Sales and Marketing Conversion Funnels - How to Get Started

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales by increasing your engagement on LinkedIn . Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years.&nbsp;  &nbsp;  &nbsp;  (visual ebook)&nbsp;

LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to preserve your personal and business brand in a political minefield. Should you or should you not share political topics and posts on your social media profiles such as Facebook, LinkedIn, Twitter, Instagram and Tik Tok? If you do, what are the best practices? Take a listen and learn the solid foundations for how to be a part of the political conversation during an election year without risking damage to your brand.&nbsp;  &nbsp;  &nbsp;  (visual ebook)&nbsp;

Personal Branding and Politics - Building Your Brand in a Political Minefield

Knowing where to focus and what digital marketing, content marketing, branding and social media strategies to implement when is key to success online today!&nbsp;  Also knowing what NOT to do and what you need to change is what will set you apart from the status quo and help you leapfrog your competition!&nbsp; Dig in with Pam Moore of Marketing Nutz to learn how to optimize everything you do for marketing this year!&nbsp; This will help you not only increase ROI but also generate more leads, sales and new customers!&nbsp; Supporting Resources:&nbsp; &nbsp;     &nbsp;

Marketing that Works Now! 10 Things Marketers Must Leave Behind Starting Today

Dig in with Pam Moore of Marketing Nutz to learn how to develop an audience first marketing strategy for your digital marketing, social media, content marketing and branding execution that inspires, attracts and converts your dream customers to buyers. Learn exactly what an audience marketing strategy is and how it can help marketers get more traffic, leads, sales and return on investment. Targeting the right audience helps increase the ROI on all of your Facebook, Twitter, LinkedIn, Instagram, blogging, YouTube, video marketing efforts and plans. Supporting Resources:&nbsp;    Sponsor:&nbsp;  - Save 50% for 6 Months on ANY Plan + the First 10 to Register Get a Free Consultation with&nbsp; Marketing Automation Expert

Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer

Dig in with Pam Moore of Marketing Nutz to learn how to easily research your customer and audience. These 15 methods will help you understand your target customer desires, where they hang out online, what social networks they use, how they use social media, what content will help them solve their problems and so much more!&nbsp;&nbsp; Understanding your target buyer is the first steps to developing an audience first marketing plan that helps you attract the RIGHT customers for more traffic, leads and sales!&nbsp; Supporting Resources:&nbsp;   Sponsor:&nbsp;  - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with&nbsp; Marketing Automation Expert

15 Methods to Research and Know Your Customer for More Leads and Sales

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the 5 Major Pillars to Build a Personal Brand of Authority to help grow your business. Take a listen and learn the solid foundations for how to build a personal brand that connects you with your ideal audience and dream customers in meaningful ways! Learn how to tap into the power of influencer marketing, content marketing and relationship marketing to expand your brand awareness and become the go-to expert in your industry and niche!&nbsp;  &nbsp;  &nbsp;  (visual ebook)&nbsp;

Personal Branding: 5 Pillars to Build a Brand of Authority and Influence

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the top 3 reasons businesses and marketing leaders fail with digital marketing and social media. Plus she shares with you the best and most simple steps to fix these broken strategies for higher return on investment and to achieve your goals! A power packed 15 minute episode with proven methods to help you break through what may be stopping you from achieving success with your marketing programs.&nbsp;   &nbsp; Sponsor:&nbsp;  - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with&nbsp; Marketing Automation Expert

Top 3 Reasons Businesses Fail with Digital Marketing and Social Media

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares 7 Foundational Steps to Develop a Digital Marketing and Social Media Marketing Plan. A power packed 30 minute episode to help set you and your marketing plan up for success. Learn how to stomp random acts of marketing and build a plan that ignites your return on investment, website traffic, lead generation, brand authority, social media engagement and loads more!&nbsp;  &nbsp; Sponsor:&nbsp;  - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with&nbsp; Marketing Automation Expert

7 Steps to a Profitable Digital and Social Media Marketing Plan

SocialZoomFactor is a podcast created for you, the business and marketing leader in startups to enterprise organizations. If you want to learn how to integrate social media, experiential branding, digital marketing and the latest technology to zoom results in business and life you won't be disappointed in the energy and information Pam Moore delivers 5 days a week. Each episode brings you actionable tactics and strategies you can implement today for real business results. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes. 

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