The Netherlands’ world famous Radio 538 has today launched their brand-new sound, once again produced by Wisebuddah. 

The 2021 package for the Talpa owned station sees the artistic talents of Marc Vickers, Ben Townsend, Steph Jansen (Wisebuddah) and Chris Hartgers (538) combine again, collaborating to take the sound of 538 even further.

With over a dozen new compositions, ranging from Drop House to Dance to Urban Pop, the package contains new generic station IDs and a fresh TOTH sequence, all reflecting the cutting edge of CHR imaging.

Chris Hartgers, Creative Lead, Radio 538, said: “ We’ve worked with Wisebuddah for almost 10 years now, our combined goal was to keep ahead of the trends and to come up with the next stage of imaging for Radio 538. We needed to make sure that our listeners could still recognize the well-known ‘Radio 538 sound’ over the new package, but more than ever we needed to push our sound forward. After 8 months of hard work, I can proudly say that we have brought Radio 538 to its new chapter of imaging and sound. And boy, it’s a good one!”

Wisebuddah’s Managing Director, Phil Tozer, added: “As one of the world’s most well-known CHR radio stations, and with over 2.5 million weekly listeners, we knew that we had to be at the top of our game to produce a sound that is considered a benchmark for contemporary production. Being able to blend industry-leading composers with a host of new vocal talent, alongside a stellar imaging team was a dream come true and we’re extremely proud of the result.”

Wisebuddah Radio 538 2021

IMAGING | PROMO 538 TOP 100 2021 (SJOERD KONIJN & KOEN DE JONGE)

CHR key sweeps for Norway's NRK mP3.

VO: Heidi Gjestad and Christer Johan Pettersen-Dahl

NRK MP3 | KEY SWEEPS 2022

kronehit - Branded Intros - 1. Half of 2022

These sweepers tell a story and paint a picture. It's selling what Veronica is all about in a new, edgy and cool style that can't be heard anywhere else. The SONIC SPRING signature combined with Veronica's rich imaging heritage. Featuring Marisa and new station voice Marcel Jonker.

VERONICA SWEEPERS '23

Our 2023 updates for Radio 538 built upon the sound from the previous package fusing a diverse range of ultra-modern themes and a combination of spoken and sung vocals. The package then takes these elements and combines it with the latest cutting-edge imaging production techniques, to ensure that the Talpa station is always at the forefront of the CHR format.

Wisebuddah Radio 538 2023

September medley for Radio FG, the famous french Electronic music station !
---
Un nouveau medley en septembre sur Radio FG, la référence du son House/Electro en France !

Radio FG - Medley September 2023 (SOONER)

Discover a selection of the latest Power Intros aired on Radio FG (France)
---
Voici une sélection des dernières Power Intros diffusées sur l'antenne d'FG

Radio FG - Power Intros Autmun 2023 (SOONER)

SLAM! IMAGING 2023 | PROMO'S & INTRO'S

100% NL has a new slogan, 'Maakt Je Dag' (or 'Makes Your Day'), replacing 'De Beste Muziek van Nederland' (or 'The Best Music of the Netherlands'). In line with this positioning, PURE Jingles has created a new audio package.

With a weekly audience of 1.5 million, 100% NL has an important place in the hearts of listeners in the Netherlands. The station, featuring the best Dutch Pop and worldwide hits, is one of the country's best-known radio brands. It's part of Mediahuis ('Mediahouse'), which also owns other nationwide networks.

With 'Makes Your Day,' 100% NL aims to convey a good feeling, as marketing manager Ryan Dekker explains: "At 100% NL, we celebrate life, have fun, and are right in the middle of society, among the listeners. That is a feeling that goes much further than just mentioning our core of playing Dutch pop music. Makes Your Day fits extremely well with that philosophy of celebrating life."

100% NL - The Netherlands | Demo

Radio 538 - Top 100 2018 Promo

Radio & media Imaging
Votre habillage sonore > soonerprod.com

Radio FG - Medley September 2023 (SOONER)

Sooner Productions

Related tracks