At one point in my life, I met a person who, for a moment, completely rocked my world. I wanted to be around them all the time. I wanted to know everything about them; from their likes and dislikes to what made them laugh and what made them cry. Every last detail felt important. I became fixated with the idea of exploring our connection because although ours was a fully platonic relationship, it captivated me so instantly. At times it was so intense it made me question my own sanity. We playfully labelled ourselves obsessed with each other. Our friendship, as well as having watched a lot of “You” on Netflix, sparked me to write “Obsessed”.

Obsessed

I wrote “Feeding My Mind” back in 2019. At the time I was convinced it was the worst year I had ever suffered through. Clearly, I was not yet aware of what was to come (hint: pandemic). I have struggled with chronic insomnia for over a decade, but for some reason, it was particularly bad in 2019. It seemed no amount of sedatives was enough to put me to rest. Ultimately, the exhaustion drove me to a strange state of madness, in which I remained for a good while. It was as though I grew comfortable with being in the presence of my own demons. In a weird way I enjoyed their company, so I pretty much just let them overstay their welcome and somewhere in the midst of all that chaos I wrote: “Feeding My Mind”. // NEA EINI

Feeding My Mind

Feeding My Mind - NEA EINI

In my head, ”Rollerblades” is like the pseudo-innocent baby sister of “I’m game”. I imagine teenagers sneaking out to meet their friends or secret love interests, fueled by an insatiable hunger for adventure. The streets come alive with neon signs, vintage cars and retro milkshake shops—all the good stuff from classic 80’s movies. Beneath its sweet and youthful facade, “Rollerblades” conceals a mischievous and captivating allure, effectively juxtaposing innocence and temptation. It serves as an anthem for those who understand wanting something for the intoxicating thrill of it, unburdened by earnestness.

Rollerblades

NEA EINI - Rollerblades

The conventional American dream often conjures visions of boundless opportunity and the ability to achieve one’s desires. However, this “American Dream” adopts a different perspective — one that delves into the poignant narrative of a lonely, remorseful woman ensnared by the past, a prisoner to her own ill-fated choices. She lingers amidst the echoes of her regrets, while relentlessly yearning to be that singular, irreplaceable presence in her former lover’s life — the embodiment of his personal American dream. The song serves as a reminder that an inability to liberate oneself from the chains of nostalgia can cause one’s existence to become a lifeless one.

American Dream

American Dream - NEA EINI

Look Up To Yourself

Ole Söder & Ken Lux - Golden Nights

“I’m game” has me visualizing the tall buildings, the clubs and corner shops embellished with neon signs on the brightly lit streets of Miami. Sleepless cities and busy nightlife. I’m picturing women in colorful bodysuits and oversized denim jackets, funky leg warmers and hairs iconically cripped. People blowing their money on blowing their noses. I wasn’t around during the eighties, but I’ve been told “the drugs were better and the parties were totally radical”.

I'm Game

NEA EINI - I'm Game

SOUTH NATION MUSIC GROUP IS AN ARTIST DEVELOPMENT COMPANY BASED IN GOTHENBURG, SWEDEN. FOUNDED BY OLE SÖDERBERG.

ARTISTS: NEA EINI, ISA, HUGO DANIEL, MASSIW, SØDR

South Nation Music Group

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