Brian Massey is the Conversion Scientist at Conversion Sciences. He joins the show to explain how he generates more sales for websites through his services.&nbsp;
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Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. A trained Computer Scientist, Brian realized soon after college that his social skills would doom him in the computer programming field.&nbsp;&nbsp;
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He took a sales job out of college, but ended up in marketing where his skills as a scientist could be less ignored. It was the beginning of the golden age of online marketing, and he wasn't satisfied to spend his days sending mass emails.&nbsp;&nbsp;
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To fully spread his scientific wings, Brian began his own online marketing laboratory and called it Conversion Sciences.&nbsp;&nbsp;
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Now, with almost 20 years of online marketing experience, this programmer / marketer / entrepreneur has helped thousands of companies of all sizes from all industries be successful on the Web.&nbsp;&nbsp;
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Brian is a husband, father of two, national speaker, writer and consultant living in Austin, Texas, where life and the Internet are hopelessly entwined.
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Visit Conversion Sciences at <a href="http://www.conversionsciences.com/">www.conversionsciences.com</a>.
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Find out more about Brian Massey at <a href="http://www.conversionscientist.com/">www.conversionscientist.com</a>.

SOW 158 - The Art of Conversion Sciences with Brian Massey

Scott Petinga is the Founder of Akquracy, which specializes in data driven marketing to better optimize leads and existing contacts. Petinga joins the show to explain how to better segment lists and use marketing correlations to boost revenue. Petinga discusses why most "marketers" completely miss the mark, so he lists some things that great marketers get that failing ones don't. He also shares modern strategies for building market share. Petinga caps the discussion by telling the story of how he launched Akquracy in his basement after surviving cancer. Visit Akquracy at <a href="http://www.akquracy.com" target="_blank">www.akquracy.com</a>.

SOW 159 - 'Big Data' Marketing with Scott Petinga

Keith Ferrazzi is the author of, "Never Eat Alone: Expanded and Updated" and founder and chairman of Ferrazzi Greenlight. He joins the show to discuss how digital networking provides unique opportunities for personal and professional growth.&nbsp;
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Ferrazzi shares the best practices to achieve the same meaningful connections while using newly available digital networking tools. He explains the difference between a relationship and a meaningful relationship and the value that is created when introducing other people to each other. He then walks listeners through how people can properly introduce other people to each other.&nbsp;
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Keith Ferrazzi is the Founder and CEO of Ferrazzi Greenlight. He provides market leaders with strategic consulting and training services to increase company sales and enhance team performance.
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Ferrazzi Greenlight strategically leverages the insight of its executive team, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi&rsquo;s bestselling book, Never Eat Alone. Never Eat Alone has been recognized as one of the best business books of 2005, 2006, and 2007. His recent book, Who&rsquo;s Got Your Back, guides readers to develop an intimate inner circle, a handful of people who they trust completely to hold them accountable to ever higher levels of achievement.
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Ferrazzi created The Relationship Masters Academy, an online learning academy for &ldquo;people skills&rdquo; that delivers an exclusive program aimed at sales people and business professionals.
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Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc., The Wall Street Journal, the Harvard Business Review, and Reader&rsquo;s Digest.
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Ferrazzi was previously Chief Marketing Officer and Head of Sales at Starwood Hotels, where he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry&rsquo;s first globally integrated marketing organization.
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Ferrazzi&rsquo;s foundation, Big Task Weekend, is an impactful, invitation only event that brings together a diverse group of visionary leaders from top organizations to facilitate partnerships to solve the world&rsquo;s biggest challenges.
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Visit Ferrazzi Greenlight at <a href="http://www.ferrazzigreenlight.com/">www.ferrazzigreenlight.com</a>.
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Find out more about Keith Ferrazzi at <a href="http://www.keithferrazzi.com/">www.keithferrazzi.com</a>.&nbsp;

SoW 160 - Relationships and Digital Networking with Keith Ferrazzi

Dan Millman is the author of, "Way of the Peaceful Warrior: A Book That Changes Lives" and "The Creative Compass: Writing Your Way from Inspiration to Publication." He's also the former director of gymnastics at Stanford University and a former world champion athlete, martial arts instructor, and college professor.&nbsp;&nbsp;
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After an intensive, twenty-year spiritual quest, Dan's teaching found its form as the Peaceful Warrior's Way, expressed fully in his books and lectures. His work continues to evolve over time, to meet the needs of a changing world.&nbsp;&nbsp;
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Dan's thirteen books, including Way of the Peaceful Warrior, have inspired and informed millions of readers in 29 languages worldwide. The feature film, "Peaceful Warrior," starring Nick Nolte, was adapted from Dan's first book, based upon incidents from his life.&nbsp;&nbsp;
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Much of Dan's time is devoted to writing and speaking. His keynotes, seminars, and workshops span the generations to influence men and women from all walks of life, including leaders in the fields of health, psychology, education, business, politics, sports, entertainment, and the arts.&nbsp;&nbsp;
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Dan and his wife Joy live in northern California. They have three grown daughters and two grandsons so far.
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Visit the Peaceful Warrior at <a href="http://www.peacefulwarrior.com/">www.peacefulwarrior.com</a>.
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SOW 161 - Way of the Peaceful Warrior with Dan Millman

Alexander Osterwalder is the Co-Founder of Strategyzer and author of, &ldquo;Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers&rdquo; and &ldquo;Business Model You: A One-Page Method For Reinventing Your Career.&rdquo;&nbsp;Osterwalder gives his recommendations on what people should do when writing business plans. He shares his thoughts on whether entrepreneurs should just skip writing business plans and just &ldquo;do&rdquo; instead.
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He then discusses how much time one should spend on planning vs operating a business.
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Dr. Alexander Osterwalder works as an independent author, speaker and advisor with a particular focus on business model innovation, strategic management and management innovation. He regularly performs keynote speeches and workshops on the topic of business model innovation in companies, in business schools and at conferences around the world.
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Besides his independent activities he is partner at Arvetica, a consulting boutique focusing on the private banking and wealth management industry. His role includes business development and the management of a peer knowledge exchange platform for senior executives in private banking. The platform aims at helping senior executives and private banking professionals understand the changing industry landscape, notably from other leading personalities, such as CEOs of top Swiss and international banks.
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Before that Dr. Osterwalder founded and ran&nbsp;<a style="color: #0088b3; text-decoration: none;" href="http://businessmodeldesign.com/">BusinessModelDesign.com</a>, a consulting boutique active in strategy consulting with a focus on business model innovation. He also helped develop and implement the strategy and business concept of a globally active not for profit network called The Constellation for over one year in Thailand. The Constellation brought knowledge management methods from the private sector (particularly BP) to the health sector to better respond to the challenges of HIV/AIDS and Malaria.
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Dr. Osterwalder has a Ph.D. in Management Information Systems (MIS) from the University of Lausanne, Switzerland, where he worked as a teaching and research assistant and published extensively. He also developed and taught a seminar on Information and Communication Technologies for Development (ICT4D).
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Previously, he was active as an entrepreneur in the banking sector and as an online business journalist for BILANZ. He is an inaugural member of the Open World Initiative (OWI) of the Evian Group at IMD, Switzerland.
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Visit Strategyzer at&nbsp;<a style="color: #0088b3; text-decoration: none;" href="http://www.strategyzer.com/">www.Strategyzer.com</a>.
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Learn more about Osterwalder&rsquo;s business tips at&nbsp;<a style="color: #0088b3; text-decoration: none;" href="http://www.businessmodelgeneration.com/">www.businessmodelgeneration.com</a>&nbsp;and<a style="color: #0088b3; text-decoration: none;" href="http://www.businessmodelalchemist.com/">www.businessmodelalchemist.com</a>.&nbsp;
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Find out more about Alex Osterwalder at&nbsp;<a style="color: #0088b3; text-decoration: none;" href="http://www.alexosterwalder.com/">www.alexosterwalder.com</a>.

SOW 162 - Business Model and Value Model Generation with Alexander Osterwalder

Brian Carter is the Founder of the Brian Carter Group. He joins the show to discuss how Facebook can revolutionize an organization if they use it effectively.&nbsp;
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Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
Brian is co-author of the bestselling book Facebook Marketing, and author of the forthcoming book, The Like Economy. He also has authored an ebook called How To Get More Fans On Facebook.
Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.
Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Universal Studios, The U.S. Army, Hardee's and Carl's Jr. He is quoted in the book Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News &amp; World Report, The Wall Street Journal, and Entrepreneur Magazine.
Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook with a combined readership of over 400,000. He has more than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other social marketing channels.
A speaker and trainer for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives and The American Marketing Association to name a few. Brian is a seasoned expert and most entertaining presenter in Internet marketing.
Find out more about Brian Carter at <a href="http://www.briancartergroup.com/">www.briancartergroup.com</a>.

SoW 163 Brian Carter: Facebook Marketing and Engagement

Doug Tucker is the Managing Director of the leading international sales training organization, Sales Commando and author of the new book, &lsquo;Sales Commando: Unleash Your Potential.&rsquo; He joins the podcast to discuss how important old selling is versus digital and online marketing and selling.
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Tucker shares tips for finding prospects, engaging clients and getting referrals. He talks about why the word "selling" is considered dirty in some countries.&nbsp;
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Tucker's book, "Sales Commando: Unleash Your Potential," has really taken off in new and emerging markets such as the UAE, South Africa, Indonesia, Thailand and the Philippines. Tucker explains why and also speaks about why his business is in Dubai.&nbsp;
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Tucker then shifts gears and talks about younger workers and the gulf between the employment expectations of graduates and the expectations of potential employers. He thinks universities need to better equip students to find suitable employment once they have graduated by adding real-world training as part of the university course structure.&nbsp;
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Visit Sales Commando at <a href="http://www.sales-commando.com/" target="_blank">www.sales-commando.com</a>.
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SoW 164 Doug Tucker: Sales Commando

With her casual grace and quiet confidence, Jennifer Paige seems the type person who can take virtually any excitement in stride. But when her single &ldquo;Crush&rdquo; climbed to No. 1 in 16 countries, selling more than 11 million copies worldwide and going 5x-platinum, even Paige admits that the speed of the song&rsquo;s success caught her by surprise. Paige&rsquo;s arrival at the top of the charts may have been sudden, but her life in music had been years in the making.
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She was introduced to all styles of music at an early age by her music-loving parents, and began playing piano at the age of 8. By 10, she was performing with her older brother in local coffeehouses and restaurants in her hometown of Marietta, Georgia. In high school, Paige studied Voice, Dance and Theater at the prestigious Cobb County Center for Excellence in the Performing Arts.
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Visit Jennifer's website at:&nbsp;<a href="http://www.jenniferpaige.com" target="_blank">www.JenniferPaige.com</a>

SoW 165 : Jennifer Paige on the Business of Music

The Speaking of Wealth Show host Jason Hartman focuses on strategies for publishers to maximize their income by promoting their knowledge and finding clients who value their skills. In the current marketplace, it is more important than ever for experienced and skilled professionals to create a niche for their skills. By mastering the art of creating an audience for your skills, it will allow you to build a lifetime of profits from your knowledge.

Speaking Of Wealth