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Welcome to episode #259 of Spun Today. I’m your host, Tony, and in today’s episode, we are joined by Sandra Holtzman, an award-winning copywriter, entrepreneur, and author who has profoundly impacted the marketing world. Sandra will share her transformative journey from aspiring writer and choreographer to becoming a key figure in the realm of marketing and education. We will delve into her book, "Lies Startups Tell Themselves to Avoid Marketing," a must-read for entrepreneurs across various fields. Sandra's insights come from years of teaching at prestigious institutions like NYU and from her real-life experiences in starting businesses and navigating the often-treacherous waters of entrepreneurship.

From adapting to technological shifts and overcoming obstacles such as the 2008 recession and the COVID pandemic to her role in shaping the next generation of marketers and entrepreneurs, Sandra’s story is not only inspiring but also filled with practical advice. Whether you're a budding entrepreneur, a curious writer, or someone interested in the nuts and bolts of effective marketing, this episode promises to enrich your understanding of these complex worlds. Stay tuned as we explore the lies startups tell themselves, the reality of entrepreneurial challenges, and the strategies that lead to genuine success.

And as always, you can support Spun Today by using our Amazon affiliate link, becoming a patron, or donating via PayPal. Let's spin some incredible stories today! 

The Spun Today Podcast is a Podcast that is anchored in Writing, but unlimited in scope.&nbsp; Give it a whirl.

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#259 – Insights from Sandra Holtzman: Copywriting, Marketing Strategies, and Business Building

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My Podcast is meant to be a fusion of my favorite past-times; Free-Writing and Podcasts.  A one man rant-a-thon filled with tangents to see just how far the rabbit-holes can go.  Un-edited, off the cuff.

#259 – Insights from Sandra Holtzman: Copywriting, Marketing Strategies, and Business Building

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