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Successful businesses always find a way to build customer retention into their model. They realize that it's harder to attract new customers than it is to get repeat repeat patronage from existing ones.

On Business RoundTable today, we explore how founders can intentionally include customer retention in their business model from day one.

Our guest is Bayo Lion Adedeji, Senior Finance Manager at Amazon & CEO, Dundu Nation - a 'fried yam' fast food chain with over 21 outlets across Nigeria.

#StartupSouth