Ireland's most-listened to CHR station RTÉ 2FM asked Wisebuddah to create a fresh, unified sound to highlight their commitment to supporting the best emerging Irish talent.

With new themes for 2FM Rising, which champions multi-genre new Irish music and up-and-coming artists, and new imaging for the RTÉ Choice Music Prize, along with wider IDs for the station; the package provides a unique and authentic identity for 2FM’s new music programming by combining original Irish voice over and sung vocals with the latest international CHR production techniques.

Wisebuddah RTÉ 2FM 2020-21

POWERINTRO'S

AVICII FT. ROBBIE WILLIAMS - THE DAYS
MARTIN GARRIX - VIRUS
R3HAB FT TREVOR GUTHRIE - SOUNDWAVE
DAVID GUETTA  - DANGEROUS
FOX STEVENSON - SWEET
EELKE KLEIJN - MISTAKES I'VE MADE

PROMO MUSIC IMAGING

PROMO FESTIVALFRIDAY

PROMO HARDWELL


SLAM!FM IMAGING - SEPTEMBER/OKTOBER

Radio 538 - Summer 2016

Radio 538 -  2017 (1)

Radio 538 - 2018 - 5

Wisebuddah Radio 538 Summer 2019 Montage

Radio 538 -  2019 (1)

Reaching over 350,000 weekly listeners, iRadio is the leading CHR station in 15 Irish counties and this month the station launched a new Wisebuddah station sound to celebrate the award of their new 10-year broadcasting licence from the BAI (Broadcasting Authority of Ireland). 
 
Their package, built around a brand-new sonic identity, is a mixture of custom iRadio IDs and re-sing IDs from Wisebuddah’s popular Fun Radio package. Wisebuddah also produced bespoke News and Sports compositions, along with toolkit elements for branding song intros and other station imaging. 

Mark Cunning, CEO, iRadio, said: “We loved working with Wisebuddah. Their ability to understand our goals and ambitions… even to smile and nod at some of the crazier stuff was really important throughout this project. To sit in the studio, be part of the creative process and to hear and see the project come to life was fascinating.”

Paul Duffy, iRadio’s Head of Station Sound, said: “We wanted a package that stood out in a busy market and set the standard. If you want the best, you’ve got to work with the best. For us, this is where the fun starts. We have a new set of toys and we’ll use them to evolve and innovate our audio based around this package.”
 
Dom Scott, Wisbuddah’s Business Relations Manager, added: ”This is the first package we’ve produced for iRadio and we had a great time working on it with them! CEO Mark Cunning and Imaging Director Paul Duffy had a clear vision for a unified and cutting-edge audio brand and the result is a unique station sound which matches iRadio’s ambitious plans for the future.” 

Head to the Wisebuddah website to hear this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France)) at www.wisebuddah.com.

Wisebuddah IRADIO 2020 Montage

Broadcasting nationally throughout Portugal, RFM has this week launched a brand-new set of Wisebuddah jingles. The new package comprises ten high-energy, bespoke IDs designed to accompany the station’s existing Wisebuddah sounds.

Capturing the spirit of Portuguese Hot AC radio with punchy, progressive and convivial themes, the new IDs combine the station’s two main voiceovers with group sung vocals, which were recorded both in London and Lisbon. The package also once again uses the familiar 3-note sonic logo that has become a favourite with RFM listeners over the years. 

At the heart of its message, RFM seeks to play “Só Grandes Músicas” (Only Great Songs), and the new tracks that make up the new jingles package are therefore inspired by the most popular genres in contemporary music; with elements of Moombahton, DanceHall and Piano House (amongst many more) coursing through the music.   

Phil Tozer, Wisebuddah’s Managing Director, said: “Summer may be over, but RFM are keeping it hot going into Autumn! António gave us great licence to express ourselves, being highly receptive to the team’s varied ideas and giving us a blank canvas on the musical inspiration. It’s the kind of trust that comes with such a longstanding partnership, and the sounds just keep getting better!”

António Mendes, Director of Programming, RFM added: “We are very happy with the new jingle package Wisebuddah produced for us. For over a decade now, we’ve had great collaborations, and this new package was no different!”

Wisebuddah RFM Montage 2020

German public broadcasting station, 1LIVE, have launched an extensive overhaul of their station sound and imaging, teaming up with London-based production company Wisebuddah for the first time.

Every day, nearly 3 million people listen to the Westdeutscher Rundfunk (WDR) station across North-Rhine Westphalia, tuning in for some of the most varied and progressive content on German radio. 

Reflecting this, Wisebuddah have produced a package that features over 35 distinct compositions, ranging from IDs to Show Openers and talkover Beds, along with a brand-new set of Information Elements and Sweepers. The new audio identity is then all brought together with the station’s brand-new sonic logo, which has been designed to underpin the uniqueness of the German station.

David Mannheim, Brand Manager, 1LIVE added: “For the “new 1LIVE” we were looking for an individual and unmistakable package that sounds urban, modern, warm, young, dynamic, but by no means cheap or stressful. In addition, the new sound package should pick up on current music trends and optimally adapt to the 1LIVE playlist. In the first meetings we explained to the Wisebuddah team our philosophy and conveyed what DNA 1LIVE carries. 

This balancing act - intense and dynamic, but not sounding stressful or annoying - was implemented very well by Wisebuddah. The final elements are very easy to drive and combine optimally with the range of content that 1LIVE displays daily in the program: events, comedies, topics from the sector, current news and listener interaction.”

Phil Tozer, Wisebuddah’s Managing Director, said: “David and the team asked us to create a wide-ranging package that really represented 1LIVE and its listeners and wanted us (like them) to be courageous and unconventional. From meetings in London, to great collaborative discussions and listening sessions, this was always at the forefront of our minds. 
It means we have created something that, from both a musical and a branding point of view, flows smoothly through and connects the stations programming, yet resonates on an individual level too; be that with a presenter’s personality or the next song on the 1LIVE playlist.

Check out the new Wisebuddah website featuring this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France) at www.wisebuddah.com.

Wisebuddah 1LIVE 2020

98FM’s new sound is an evolution of the 2018 branding and reflects recent developments in the station’s format and playlist to incorporate more of the biggest hits through a number of years, along with today’s best music. 
 
The package blends new custom elements (including a brand-new TOTH, fresh Show Openers for Dublin Talks and 98FM’s Big Breakast, and a new News theme), with a selection of IDs taken from Wisebuddah’s Antenne Bayern 2020 package. 
 
The current distinct 98FM sonic trigger is retained; and is designed to flexibly project the station’s branding by adapting to musical style, key and tempo to fit any song intro, bed or promo.
 
Pat Gill, Imaging Director at 98FM, said: “We’re really excited to get this package on-air. We wanted to build on the elements of our existing sound and I think we’ve created something really fresh. It has been great fun to work with the Wisebuddah team again to strengthen the 98FM brand in Dublin.”
 
Wisebuddah’s Business Relations Manager, Dom Scott, added: “It’s been great working with 98FM again on this new package, Pat is an Imaging Director at the top of his game who knows what he wants creatively and you can hear the results in our latest collaboration. Adapting a well-known station sound to accommodate a shift in format can be a tough brief so congratulations to Pat and the creative team for pulling it off!”

SLAM!FM IMAGING - SEPTEMBER/OKTOBER

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