When assuming the role of CEO, new leaders often find themselves overwhelmed by new responsibilities, which can lead to neglecting the development of company culture. Steven Odzer highlights the significance of not overlooking this aspect, regardless of whether the existing culture is well-developed, somewhat developed, or undeveloped. He believes that cultural development provides CEOs with numerous opportunities to assert leadership and motivate their teams. Creating and nurturing a strong company culture is both a privilege and a primary responsibility for every CEO. Odzer suggests several tactics to enhance company culture and foster cohesive, productive teams, including celebrating every small win as a collective victory, providing team members access to sales goals and data, encouraging innovation through the recognition of strong ideas and actions, maintaining inclusivity and diversity as integral components of the company culture, and ensuring open, honest, transparent, and regular communication with the team. He encourages new CEOs to actively shape the kind of company culture they desire by proactively engaging in culture-building activities and establishing the foundations for their ideal working environment.