StopPress Podcast #5: Fiona McLeod

Podcast #6: Colleen Ryan on changing consumer behaviour

Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand  as a guest of FCB's Schoolhouse and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the perverse incentives of ROI, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.

Stoppress Podcast #7: Peter Field, advertising effectiveness expert

StopPress Podcast #8: Cassie Roma, experiential marketing

StopPress Podcast #9: Cameron Death, WatchMe

StopPress Podcast #10: Kevin Kenrick, TVNZ New Season Launch

Toyota - Genuine Parts via StopPress

HRV Radio MixFamilies via StopPress

HRV Radio Environmental via StopPress

HRV Radio DIY via StopPress

HRV Radio Adopters via StopPress

Dominic's Album

Sofa Bed via StopPress

Jessie Williams's Album

Visa Gift Card ad via StopPress

Stacks Law Radio via StopPress

Quikrete via StopPress

StopPress Podcast #11: Laura Maxwell, NZME

AA Smartfuel by Rainger & Rolfe via StopPress 2

AA Smartfuel by Rainger & Rolfe via StopPress 1

DB Export Worksite

DB Export Beach

DB Export BBQ

Afternoons

Sarah Tuck's divine Chilli Prawn Pasta

StopPress

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