Colton Ray (Chief Executive Officer at FUSE Autotech) chats with Jason about online vs in-store shoppers, process before technology, how most technology doesn't work with legacy systems and new innovative positions we could start seeing more of in the future.

Strategy With Jason Podcast - Episode 52 ft. Colton Ray

Joining me on today's show is Co-Founder/President of Consistency at Certified Solutionaries, Fredrick “Subprime Hero” Lennartz III.

Fredrick “Subprime Hero” Lennartz III
https://www.linkedin.com/in/fredrickl/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAe8VIsBNg0VspIcxzgmFbAe5Yn-ycYg1Y0

Jason Harris
www.linkedin.com/in/strategywithjason/
strategywithjason.com/

Las Vegas Drive Podcast with Jason - Fred Lennartz

Join Jason Harris and David Foy as they discuss Leaving Everything Out on the Field, Creating a Data Driven Culture, Spend Your Time Wisely Developing Your Team and much more!

Visit www.strategywithjason.com for more content, bookings and information.

Digital Dealership Solutions: ddsolutions.ca
Strategy With Jason: strategywithjason.com
Bell2Bell: bell2bell.ca (get your closers coffee here!) 

Listen To The Strategy With Jason Podcast: 
Apple Podcast: https://apple.co/3IwlT3v
Spotify: https://spoti.fi/3fT8V3H
Soundcloud: https://bit.ly/347rnDb

Jason Harris - Continue the conversation  
Instagram Instagram.com/strategywithjason/  
Facebook - facebook.com/StrategyWithJason/  
LinkedIn - linkedin.com/in/strategywithjason/  
Twitter - twitter.com/StratWJason  
www.StrategyWithJason.com  
www.ddsolutions.ca  
www.bell2bell.ca (get your closers coffee here!)

David Foy
Linkedin - linkedin.com/in/davidfoy
Facebook – facebook.com/fixedopsmastermind
Website: FixedOpsMastermind.com

Coffee With Jason - Episode 34 - ft. David Foy

Join host Jason Harris and Todd Katcher from Digital Dealership System as they explore the game-changing impact of digital dashboards in the automotive industry. Discover how these innovative tools streamline operations, motivate staff, and elevate the customer experience. Learn why Digital Dealership System is leading the charge with tailored solutions designed to revolutionize dealership performance. Don't miss out on this insightful discussion on The Drive Las Vegas.

For more content and info on Digital Dealership System, visit: https://digitaldealershipsystem.com/

#automotive #NADA #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions

Transforming Dealerships with Digital Dashboards | The Drive with Jason ft. Todd Katcher

Join Jason Harris, Yaron Rosen, and Alan Krutsch at NADA 2024 as they explore the game-changing solutions offered by Fuse AutoTech. Discover how Fuse AutoTech revolutionizes the car-buying experience with its innovative point-of-sale system, designed to streamline processes, enhance transparency, and empower customers. Learn how Fuse AutoTech is reshaping the automotive industry and empowering the worlds best car buying experiences. If you're ready to elevate your dealership's sales performance and cultivate a culture of efficiency and innovation, tune in now! For more info on Fuse AutoTech, visit: https://fuseautotech.com/

Fuse Booth Chat with Jason Harris ft. Yaron Rosen & Alan Krutsch

Join Jason Harris and Todd Katcher in this exclusive walk and talk segment. Recorded amidst the vibrant atmosphere of NADA 2024, Jason and Todd engage in a discussion on the pressing priorities for businesses in the current year. From the significance of execution to the integration of technology, they dissect the core principles driving success in 2024.

Improving Processes | Digital Dealership System Walk N Talk with Jason Harris & Todd Katcher

In this episode of Walk N Talk, Jason Harris and Peter Duffy from Dealer Image Pro explore the importance of maximizing existing tools to emphasizing the significance of investing in people and fostering intentional leadership in an ever-evolving marketplace.

For more info on Dealer Image Pro, visit: https://www.dealerimagepro.com/

#automotive #NADA #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions

Invest In Your People | Dealer Image Pro Walk N Talk with Jason Harris ft. Peter Duffy

On this episode of "The Drive" Las Vegas, Jason Harris and Peter Duffy from Dealer Image Pro delve into the importance of developing a highly effective merchandising process. From the importance of time to market and software tools to training your staff, Jason and Peter discuss upgrading you dealership's merchandising process to enhance profitability and improve the effectiveness of your staff.

Peter Duffy: https://www.linkedin.com/in/peter-a-duffy-jr-416383b/

For more info on Dealer Image Pro, visit: https://www.dealerimagepro.com/

#automotive #NADA #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions

Digital Dealership Solutions: https://strategywithjason.com/digital-dealership-solutions/
Strategy With Jason: https://strategywithjason.com
Bell2Bell: https://bell2bell.ca

Listen To The Strategy With Jason Podcast:
Apple Podcast: https://apple.co/3IwlT3v
Spotify: https://spoti.fi/3fT8V3H
Soundcloud: https://bit.ly/347rnDb

Jason Harris
Twitter: twitter.com/StratWJason
Instagram: www.instagram.com/strategywithjason/
Facebook: www.facebook.com/StrategyWithJason
LinkedIn: www.linkedin.com/in/strategywithjason/
Website: www.strategywithjason.com

Upgrade Your Merchandising Process | The Drive with Jason ft. Peter Duffy

On this episode of "The Drive" Las Vegas, Jason Harris and Ted Rubin from ActivEngage delve into how dealers can improve connection with communication technology. From live chat and text messaging to in-person interaction, Jason and Ted discuss enhancing customer interactions with technology and training to better your dealership's retention and customer experience.

Ted Rubin: https://www.linkedin.com/in/ted-rubin/

For more info on ActivEngage, visit: https://www.activengage.com/

#automotive #NADA #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions

Digital Dealership Solutions: https://strategywithjason.com/digital-dealership-solutions/
Strategy With Jason: https://strategywithjason.com
Bell2Bell: https://bell2bell.ca

Listen To The Strategy With Jason Podcast:
Apple Podcast: https://apple.co/3IwlT3v
Spotify: https://spoti.fi/3fT8V3H
Soundcloud: https://bit.ly/347rnDb

Jason Harris
Twitter: twitter.com/StratWJason
Instagram: www.instagram.com/strategywithjason/
Facebook: www.facebook.com/StrategyWithJason
LinkedIn: www.linkedin.com/in/strategywithjason/
Website: www.strategywithjason.com

How To Improve Our Connection With Customers | The Drive ft. Ted Rubin

The Golden Wrench Podcast Series" delves into the world of automotive Fixed Operations, uncovering the strategies and insights that drive success in the industry. 

Join us as we sit down with the best minds in Fixed Operations, from dealership owners to service managers, to explore the golden strategies that keep service departments running smoothly and profitably. 

Whether you're a seasoned professional or just starting out in the field, this podcast offers invaluable advice, actionable tips, and inspiring success stories to help you elevate your Fixed Operations game. Tune in to learn from the experts and unlock the secrets to thriving in the automotive fixed ops space.

For more info on Repair 360, visit: https://www.repair360.com/

Elgie Bright: https://www.linkedin.com/in/elgie-bright-83172b15/

How To Improve Fixed Ops Retention | The Golden Wrench Podcast ft. Elgie Bright

On today's episode of The Drive Podcast, Micah Robinson from Autto joins Jason in Las Vegas at the NIADA Conference. Micah and Jason discuss what dealers should look for in a great warranty partner, treating the customer right, offering the customer solutions not products and more!

For more info on Autto visit: https://www.autto.com/

Micah Robinson: https://www.linkedin.com/in/micah-c-robinson/

Digital Dealership Solutions: https://strategywithjason.com/digital-dealership-solutions/
Strategy With Jason: https://strategywithjason.com
Bell2Bell: https://bell2bell.ca

Listen To The Strategy With Jason Podcast:
Apple Podcast: https://apple.co/3IwlT3v
Spotify: https://spoti.fi/3fT8V3H
Soundcloud: https://bit.ly/347rnDb

#automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #warranty #dowc #reinsurance #credit #autofinancing #bell2bell #strategy️ #data

Empathy, Value & Participation - Keys to a Great Warranty Partner | ft. Micah Robinson

This week on The Golden Wrench Podcast I sit down with Mike Vogel. Mike and I discuss how to improve customer retention by putting time & attention into the experience, fixed ops processes, customer relationships and more!
 
For more info on Repair 360, visit: https://www.repair360.com/

Mike Vogel: https://www.linkedin.com/in/mike-vogel-5b342823/

Digital Dealership Solutions: https://strategywithjason.com/digital-dealership-solutions/
Strategy With Jason: https://strategywithjason.com
Bell2Bell: https://bell2bell.ca

Listen To The Strategy With Jason Podcast:
Apple Podcast: https://apple.co/3IwlT3v
Spotify: https://spoti.fi/3fT8V3H
Soundcloud: https://bit.ly/347rnDb

#automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #leadership #leader #bell2bell #strategy️ #data #fixedops #servicedrive #service #customercentric #customerrelationships #training #coaching

Put Time & Attention Into Every Customer | The Golden Wrench Podcast ft. Mike Vogel

On today's episode of The Drive Podcast, Joe Kyriakoza from S&P Global joins me in Newport Beach California at the EMG Event. Joe and I discuss EV forecasts, taking action on data, eliminating ad waste and more!

For more info on EMG, visit: https://evolutionmediagroup.com/

Joe Kyriakoza: https://www.linkedin.com/in/joekyriakoza/

Digital Dealership Solutions: https://strategywithjason.com/digital-dealership-solutions/
Strategy With Jason: https://strategywithjason.com
Bell2Bell: https://bell2bell.ca

Listen To The Strategy With Jason Podcast:
Apple Podcast: https://apple.co/3IwlT3v
Spotify: https://spoti.fi/3fT8V3H
Soundcloud: https://bit.ly/347rnDb

#automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions  #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience #data-driven #streamingads #ott

Eliminate Ad Waste | The Drive Podcast ft. Joe Kyriakoza

Welcome to the Experian Auto Insights podcast — where  we unpack key insights from Experian’s Quarterly Automotive Trends Reports. In this episode, Melinda Zabritski and I explore trends in EV leasing, consumer credit scores, monthly vehicle financing payments and so much more!

Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends

Melinda Zabritski: melinda.zabritski@experian.com

#automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions  #strategy️ #data #automotivedata #automotivemarketing #experian

State of the Automotive Finance Market | Experian Auto Insights Podcast - Episode 2

Welcome to the Experian Auto Insights podcast — where  we unpack key insights from Experian’s Quarterly Automotive Trends Reports. In this episode, Kirsten Von Busch,  Jennifer Ng and I explore trends in SUV registrations, automotive consumer lifestyle segmentation, insights from The Trade Desk and so much more!

Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends

Kirsten Von Busch: Kirsten.VonBusch@experian.com
Jennifer Ng: jennifer.ng@thetradedesk.com

#automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions  #strategy️ #data #automotivedata #automotivemarketing #experian

Automotive Consumer Trends & Analysis | Experian Auto Insights Podcast - Episode 4

🎧 On this episode of the Driven Loyalty Podcast, CoreySmith and I discuss the aspects of your service process that you must get right to improve customer experience and create loyalty.

⚡Powered by Podium, redefining customer connection. 
Visit: https://www.podium.com/swj 

Corey Smith: https://www.linkedin.com/in/corey-smith-93583832/

#drivenloyalty #Podium #AIAssistants #CustomerRetention #AutomotiveInnovation #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #automotiveindustry

Keep your Service Customers Informed | Driven Loyalty ft. Corey Smith

🔸 Most dealerships aren’t losing deals because of bad marketing.
They’re losing deals because they’re measuring the wrong things.

In this episode of Shift Into Profit, Jason Harris sits down with Jade Terreberry from Cox Automotive to break down what actually drives dealership profitability today—and why leads, CPL, and impressions are misleading most operators.

This conversation digs into:
• Why market share is the real North Star KPI
• How the long-tail trade strategy turns one deal into 2–6 more
• Why dealers are losing deals over trade values they should be winning
• How the service drive is the most underutilized profit center in the dealership
• Why great marketing fails when process and people aren’t aligned
• How to “Moneyball” your dealership using data, not gut feel

If you’re a dealer principal, GM, fixed ops leader, or marketing decision-maker trying to sell more cars, make more money, and build loyal lifetime customers—this episode is required listening.

👇 Watch, share, and drop your biggest takeaway in the comments.

🎧 Shift Into Profit
The podcast where people, process, and technology turn dealerships into profit machines. 

🟡  For more on Siro, visit: https://www.siro.ai/

Why Dealers Are Losing Profitable Deals (And Don’t Know It) Shift Into Profit ft. Jade Terreberry

Automotive technology is broken — and it’s not because dealers don’t buy enough tools.

In this episode of Driven Loyalty, Jason Harris sits down with automotive technology veteran Adam Gillrie from Savvy Dealer to unpack why dealership tech stacks are still 10 years behind, how innovation keeps getting derailed, and why no amount of marketing can fix a bad customer experience.

They dig into the real reasons dealer technology fails: tools built for dealerships instead of customers, endless software band-aids for broken processes, and an industry that ignores its own data. From CRMs and websites to AI, digital BDCs, and data-driven decision making, this conversation cuts through the noise and challenges how dealers think about technology, people, and process.

If you’re tired of buying “tools” that promise results but deliver friction, this episode will change how you evaluate tech, measure performance, and design experiences that actually create loyal customers.

In this episode, you’ll learn:
• Why automotive technology innovation keeps stalling
• How dealers unintentionally sabotage great ideas
• Why tools don’t fix broken processes
• The danger of building tech for dealers instead of customers
• How data should guide decisions — not dashboards
• What AI gets right (and wrong) in dealerships today
• How top operators actually create loyal customers

This episode is for dealer principals, GMs, marketing leaders, and anyone responsible for choosing, managing, or fixing dealership technology.

⚡Powered by Podium, redefining customer connection. 
Visit: https://www.podium.com/swj

Automotive Tech Is Broken — Here’s Why | Driven Loyalty Podcast ft Adam Gillrie

🔸 Too many dealerships are chasing new tech while ignoring the real problem: how their people actually communicate with customers.

🎧 In this episode of Shift Into Profit, Jason Harris sits down with Jake Hales to unpack what’s really broken inside modern dealerships — from lead response and spam filters to poor onboarding, weak leadership, and paper-based “processes” that don’t reflect real human behavior.

You’ll hear why “blast marketing” no longer works, how AI is changing both customer outreach and customer defenses, and why dealerships must return to emotional communication, real conversations, and measurable in-person process execution.

This episode goes deep on:
• Why buyers ignore calls, texts, and emails more than ever
• How AI is forcing sales teams to become more human, not less
• The difference between transactional vs emotional communication
• Why most dealerships train paperwork instead of people
• How video builds trust before the customer ever shows up
• What real coaching looks like for sales managers
• How leaders should measure process instead of guessing
• Why delegation, automation, and elimination are survival skills

🟡  For more on Siro, visit: https://www.siro.ai/

👇 Subscribe for weekly conversations on people, process, and performance
👍 Like & share this episode with a manager who needs to hear it

Why “Blasting Leads” Is Killing Dealership Profits | Shift Into Profit Podcast ft. Jake Hales

The dealership world is changing fast — and most dealers aren’t ready.

In this episode of the Strategy with Jason Podcast, Jason Harris sits down with Adam Bruttell from Netsol to break down what’s really happening inside modern dealerships and why the traditional car-buying experience is breaking down.

Today’s customer shops online first. In fact, 90% of the buying journey happens before they ever walk into the dealership — yet many stores still act like the customer is starting from zero when they arrive.

That disconnect is costing dealers deals, trust, and long-term profitability.

The future dealership will look very different in the next five years — and the dealers who adapt now will be the ones who win.

📍 Catch Adam and Netsol at NADA — Booth 7213, North Hall
🌐 For more on Netsol, vist: https://netsoltech.com/

🔔 Don’t forget to like, subscribe, and share this episode with someone who needs to hear it.

This Isn’t a Trend — It’s a Mandate for Dealers | Strategy with Jason ft. Adam Bruttell

Most dealerships think they have a process.
Very few can actually prove it’s being followed.

In this episode of Shift Into Profit, Jason Harris sits down with Gavin Janis Siro.ai to break down one of the biggest blind spots in automotive retail: confusing checklists with real process management.

Dealers spend massive time and money getting customers into the showroom—but once the conversation starts, performance is often measured with nothing more than gut feel, assumptions, or outdated check-the-box reviews.

If you manage sales, F&I, or dealership operations—and you care about consistency, compliance, customer experience, and profit—this episode will challenge how you think about process.

🟡  For more on Siro, visit: https://www.siro.ai/

👉 Subscribe for more episodes breaking down People, Process, and Technology in automotive retail

Most Dealerships Think They Have a Process (But Don’t) | Shift Into Profit ft Gavin Janis

What really happens after the sale determines whether a customer becomes loyal—or disappears forever.

In this episode of the Driven Loyalty Podcast, Jason Harris sits down with Joe Webb to unpack one of the biggest loyalty killers in automotive retail: poor post-sale engagement. This isn’t about CRM checkboxes or automated follow-ups. It’s about intentional communication, real human connection, and building processes that empower your team to do the right thing—every time.

If you’re tired of spending more on marketing just to replace customers you already earned, this conversation will challenge how you think about post-sale strategy—and show you what actually moves the needle.

⚡Powered by Podium, redefining customer connection. 
Visit: https://www.podium.com/swj

📌 If this episode resonates, share it with a manager, GM, or team member who needs to hear it.

🔔 Subscribe for more conversations focused on loyalty, customer experience, and sustainable dealership growth.

Post-Sale Is Where Loyalty Is Won or Lost | Driven Loyalty Podcast ft. Joe Webb

Is digital retail helping your dealership—or quietly killing your margins?

In this episode of Strategy with Jason, Jason Harris sits down with Faraaz Ghauri, VP of Digital Retail at NETSOL, to break down where most digital retail strategies fail—and what dealers must do to fix the online-to-in-store handoff before it destroys trust, profitability, and retention.

Today’s car buyer completes over 90% of the journey online, yet most dealerships force customers to restart the process the moment they walk into the showroom. The result? Lost trust, slower deals, compressed margins, and poor CSI.

If you’re serious about improving speed, compliance, customer experience, and consistent revenue, this episode will change how you think about digital retail.

🎧 Listen, learn, and share this episode with your leadership team.

📍 Catch NETSOL live at NADA - North Expo Hall - Booth 7213N
🌐 For more on NETSOL, visit: https://netsoltech.com/

The #1 Mistake Dealers Make With Digital Retail Handoffs | Strategy with Jason ft. Faraaz Ghauri

In this episode of Shift Into Profit, Jason Harris sits down with Jake Cronin to break down one of the biggest missing pieces in dealership performance: measuring and coaching the in-person customer conversation.

Dealerships invest heavily in training, process, and technology — yet most still rely on gut instinct to determine whether those processes are actually being followed. That gap leads to missed revenue, inconsistent customer experiences, compliance risk, and a revolving door of talent.

This episode dives deep into why people still buy from people, why face-to-face interactions matter more than ever, and how modern process intelligence tools are reshaping dealership profitability — without replacing the human element.

If you’re a dealer principal, GM, fixed ops leader, or sales manager looking to improve performance without adding friction, this is a must-watch.

Catch Siro at NADA: North Expo Hall — Booth 6368N
🟡  For more on Siro, visit: https://www.siro.ai/

How Recording Conversations Transforms Dealership Profitability | Shift into Profit ft. Jake Cronin

Dealers must create content that consumers TRUST.

I had the opportunity to catch up with Art Pier at C-4 Analytics NADA 2026 booth for an incredibly insightful interview on dealership marketing.

We discuss the marketing strategies that dealerships need to take action on in 2026.

For more on C-4 Analytics, visit: https://c-4analytics.com/

#nada2026 #automotive #dealership #nada #dealershipmarketing

Digital Dealership Solutions: ddsolutions.ca
Strategy With Jason: strategywithjason.com
Bell2Bell: bell2bell.ca

Listen To The Strategy With Jason Podcast: 
Apple Podcast: https://apple.co/3IwlT3v
Spotify: https://spoti.fi/3fT8V3H
Soundcloud: https://bit.ly/347rnDb

Dealers must create content that consumers TRUST | C-4 Analytics NADA 2026

Create a dealership culture thats motivates your staff to sell more product and services.

I had the opportunity to catch up with Todd Katcher at the Digital Dealership System NADA 2026 booth for an incredibly insightful interview on the effective use of digital signage in dealerships.

For more on Digital Dealership System, visit: https://digitaldealershipsystem.com/

#nada2026 #automotive #dealership #nada #dealershipmarketing

Digital Dealership Solutions: ddsolutions.ca
Strategy With Jason: strategywithjason.com
Bell2Bell: bell2bell.ca

Listen To The Strategy With Jason Podcast: 
Apple Podcast: https://apple.co/3IwlT3v
Spotify: https://spoti.fi/3fT8V3H
Soundcloud: https://bit.ly/347rnDb

Create a Dealership Culture that Increases Sales | ft. Todd Katcher

Happy customers & staff always shows directly on your P&L.

What an insightful conversation with Austin Conroy at the Siro NADA 2026 Booth.

Learn about the "little things" that keep customers happy and loyal to your business.

Austin Conroy: https://www.linkedin.com/in/austin-conroy-05b4795a/

#NADA2026 #NADA #automotive #dealership

Little Things That Keep Customers Happy and Loyal | ft. Austin Conroy (Dealer Plate Guy)

How to optimize your payment process to avoid payment friction.

I had the opportunity to join Ken Hill at the 700 Credit NADA 2026 booth for an insightful conversation on what dealers must do in 2026 to improve their payment process and better the customer experience.

For more on 700 Credit, visit: https://www.700credit.com/

Digital Dealership Solutions: ddsolutions.ca
Strategy With Jason: strategywithjason.com
Bell2Bell: bell2bell.ca

Listen To The Strategy With Jason Podcast: 
Apple Podcast: https://apple.co/3IwlT3v
Spotify: https://spoti.fi/3fT8V3H
Soundcloud: https://bit.ly/347rnDb

How to Avoid Payment Friction | ft. Ken Hill (700 Credit)

How Unified Data and AI "watching" over your business can Improve your Dealership Operations.

I had the opportunity to join Brian Pasch at the Siro.ai NADA 2026 booth for an incredible conversation on what dealers should be doing to improve their processes and become more profitable in 2026.

For more on Pasch Group, visit: https://www.paschgroup.com/

For more on Siro.ai, visit: https://www.siro.ai/

Digital Dealership Solutions: ddsolutions.ca
Strategy With Jason: strategywithjason.com
Bell2Bell: bell2bell.ca

Listen To The Strategy With Jason Podcast: 
Apple Podcast: https://apple.co/3IwlT3v
Spotify: https://spoti.fi/3fT8V3H
Soundcloud: https://bit.ly/347rnDb

How Unified Data and AI can Improve your Dealership Operations | ft. Brian Pasch

Provide clear standards of operation and uphold them 👈

I had the opportunity to join Ed French at the Siro NADA 2026 booth for an incredibly insightful conversation on what dealers should be doing to improve their processes and become more profitable in 2026.

For more on AutoProfit Group, visit: https://www.autoprofitgroup.com/

For more on Siro.ai, visit: https://www.siro.ai/

#NADA #NADA2026 #dealership #automotive

Jason Harris

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