Design

Google analytics can be an incredibly powerful tool for optimising your site’s user experience. Here are my top tips for harnessing its full potential.

Top ten Google Analytics tips for UX research

O'Reilly's Mary Treseler talks with information architect Jorge Arango about the state of IA and the importance of designers' understanding of context and perspective.

Information Architecture's Role in UX Design

What are the important qualities that go into design leadership? What can design leaders do to help their teams collaborate and grow? In this episode, we sit down with Tim Merrill (Director of Product Design at HubSpot) to discuss the unexpected intricacies and challenges of leading a design team.

"When you're doing design critiques, which are ultra important to growth as a designer, you have to have that kind of trust and understanding that you're both coming from a place of wanting to make things better. Not from a place of ego or trying to show that you know what you're talking about and somebody else doesn't." — Tim at 10:30

Tim on Twitter: Twitter.com/timeril
Tim on LinkedIn: LnkedIn.com/in/timmerrill

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

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Design Leadership with Tim Merrill (Director of Product Design at HubSpot)

Is JtBD Just "Watered-Down UX"? w/ Jared Spool, pt 2

There are over 20 million programmers out there -- and double that, if you count everyone else coding in other ways -- but where are the next 100 million developers? How do we get to a billion developers? The answer, observes a16z general partner Peter Levine in conversation with GitHub co-founder and former CEO Chris Wanstrath (based on a Q&A recorded at our last a16z Summit event) lies in changing the very definition of a "programmer" and "programming".

It might even mean the end of code, argues Levine (who apparently loves arguing the end of things!), and the beginning of a future where data isn't just "the new oil", but one where we all become our own "oil wells". With everyone is manipulating data -- the new programming, in a sense -- expertise can be scaled (especially with new tools) so everyone gets the answers and solutions they need. So what does this mean for open source developers? CIOs and organizations that have lots of different data streams, as well as domain experts? This episode of the a16z Podcast covers all this and more, including touching briefly on what's ahead...

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Design

Struan Robertson