Scott Bywater is one of the most sought-after marketing copywriters in Australia, who runs what many regard as the highest-level private marketing group in Australia, Elite Marketers. He is the creator of the groundbreaking AI copywriting course, ‘Simple Email ROI System’ and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex. He’s an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds - and is on a mission to help coaches, consultants, and course creators leverage their most undervalued asset (their email list) without being pushy or salesy.


Scott's website: https://www.copywritingthatsells.com.au/


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Show notes: https://successgrid.net/sg204/


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Selling via email without being salesy with Scott Bywater - SG204

Mumbai is famously an open city, known for welcoming all comers, regardless of colour, caste, or creed.&nbsp; But as the city goes about building its future, Economist correspondent Leo Mirani, a proud Mumbaikar, fears his city’s character is being buried beneath the rubble. In this episode of the Weekend Intelligence Leo contemplates how all this construction will change his beloved Bombay, and who the Mumbai of the future is really designed for. Get a world of insights for <a href="https://subscribenow.economist.com/podcasts-plus" rel="noopener noreferrer" target="_blank">50% off—subscribe to Economist Podcasts+</a> For more information about how to access Economist Podcasts+, please visit our <a href="https://myaccount.economist.com/s/article/What-is-Economist-Podcasts" rel="noopener noreferrer" target="_blank">FAQs page</a> or watch <a href="https://www.youtube.com/watch?v=Gczo71bg1uY" rel="noopener noreferrer" target="_blank">our video </a>explaining how to link your account. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

The Weekend Intelligence: Bombay, open city?

The death of Ebrahim Raisi will spark <a href="https://www.economist.com/middle-east-and-africa/2024/05/19/the-death-of-irans-president-will-spark-a-high-stakes-power-struggle?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">succession battles</a> both for the presidency and for supreme leader-in-waiting. What kind of Iran will result? Accusations and evidence of Chinese espionage are stacking up in and <a href="https://www.economist.com/britain/2024/05/16/spies-trade-and-tech-chinas-relationship-with-britain?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">raising tensions</a> with Britain (9:57). And how the careers advisers of TikTok are <a href="https://www.economist.com/business/2024/05/09/for-gen-z-job-seekers-tiktok-is-the-new-linkedin?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">shaping the future</a> of job-hunting (18:54). Get a world of insights for <a href="https://subscribenow.economist.com/podcasts-plus" rel="noopener noreferrer" target="_blank">50% off—subscribe to Economist Podcasts+</a>. For more information about how to access Economist Podcasts+, please visit our <a href="https://myaccount.economist.com/s/article/What-is-Economist-Podcasts" rel="noopener noreferrer" target="_blank">FAQs page</a> or watch <a href="https://www.youtube.com/watch?v=Gczo71bg1uY" rel="noopener noreferrer" target="_blank">our video</a> explaining how to link your account. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Succession unplanned: Iran’s president killed

The chief prosecutor for the International Criminal Court has caused outrage by <a href="https://www.economist.com/middle-east-and-africa/2024/05/20/the-iccs-threat-to-arrest-binyamin-netanyahu-has-shocked-israel?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">requesting arrest warrants</a> for both Prime Minister Binyamin Netanyahu and Hamas’s leaders. China’s young people, on the lookout for safe ways to invest modest sums, have settled on collecting little <a href="https://www.economist.com/china/2024/04/25/chinas-young-people-are-rushing-to-buy-gold?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">gold beans</a> (13:20). And Hawaii may soon have the first official <a href="https://www.economist.com/united-states/2024/04/30/hawaii-may-soon-have-americas-first-official-state-gesture?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">state gesture</a> (17:04).&nbsp;&nbsp; Get a world of insights for <a href="https://subscribenow.economist.com/podcasts-plus" rel="noopener noreferrer" target="_blank">50% off—subscribe to Economist Podcasts+</a>. For more information about how to access Economist Podcasts+, please visit our <a href="https://myaccount.economist.com/s/article/What-is-Economist-Podcasts" rel="noopener noreferrer" target="_blank">FAQs page</a> or watch <a href="https://www.youtube.com/watch?v=Gczo71bg1uY" rel="noopener noreferrer" target="_blank">our video</a> explaining how to link your account. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Crimes seen: The ICC chases Israel and Hamas

Domestic divisions are already complicating the <a href="https://www.economist.com/asia/2024/05/20/lai-ching-te-aims-to-strengthen-taiwan-but-maintain-the-status-quo?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">daunting task</a> William Lai Ching-te has set himself: strengthening Taiwan while maintaining its ambiguous geopolitical status quo. With more and more big firms choosing to stay private—with good reason—the stockmarket <a href="https://www.economist.com/finance-and-economics/2024/04/18/why-the-stockmarket-is-disappearing?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">is shrinking</a> (09:37). And dating apps are putting an end to the <a href="https://www.economist.com/britain/2024/04/18/online-dating-spells-the-end-of-britains-lonely-hearts-ads?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">lonely-hearts advertisement</a> (16:47). Get a world of insights for <a href="https://subscribenow.economist.com/podcasts-plus" rel="noopener noreferrer" target="_blank">50% off—subscribe to Economist Podcasts+</a>. For more information about how to access Economist Podcasts+, please visit our <a href="https://myaccount.economist.com/s/article/What-is-Economist-Podcasts" rel="noopener noreferrer" target="_blank">FAQs page</a> or watch <a href="https://www.youtube.com/watch?v=Gczo71bg1uY" rel="noopener noreferrer" target="_blank">our video</a> explaining how to link your account. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

See how the Lai lands: Taiwan’s new president

Artificial intelligence is already <a href="https://www.economist.com/technology-quarterly/2024/03/27/ais-will-make-health-care-safer-and-better?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=babbage&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">making its mark in health care</a>—but new, bigger, models promise to improve how patients access services, help doctors <a href="https://www.economist.com/technology-quarterly/2024/03/27/artificial-intelligence-has-long-been-improving-diagnoses?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=babbage&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">spot diseases faster</a> and transform how medical research is done. In the first of two episodes on the <a href="https://www.economist.com/leaders/2024/03/27/the-ai-doctor-will-see-youeventually?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=babbage&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">potential of AI in health care</a>, we ask: how will patients benefit from the <a href="https://www.economist.com/technology-quarterly/2024/03/27/medical-ais-with-human-faces-are-on-their-way?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=babbage&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">technology behind ChatGPT</a>?&nbsp; Host: Alok Jha, The Economist’s science and technology editor. Contributors: Natasha Loder, The Economist's health editor; Gerald Lip of NHS Grampian; Peter Kecskemethy of Kheiron Medical; Pranav Rajpurkar of Harvard Medical School; Hugh Harvey of Hardian Health. Want to learn more about generative artificial intelligence? Listen to <a href="https://www.economist.com/science-and-technology/2024/04/03/the-science-that-built-the-ai-revolution" rel="noopener noreferrer" target="_blank">our series on the science that built the AI revolution</a>. Transcripts of our podcasts are available via <a href="http://economist.com/podcasts" rel="noopener noreferrer" target="_blank">economist.com/podcasts</a>. Get a world of insights for <a href="https://subscribenow.economist.com/podcasts-plus" rel="noopener noreferrer" target="_blank">50% off—subscribe to Economist Podcasts+</a> For more information about how to access Economist Podcasts+, please visit our <a href="https://myaccount.economist.com/s/article/What-is-Economist-Podcasts" rel="noopener noreferrer" target="_blank">FAQs page</a> or watch <a href="https://www.youtube.com/watch?v=Gczo71bg1uY" rel="noopener noreferrer" target="_blank">our video</a> explaining how to link your account. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

AI and health part one: DrGPT will see you now

When it comes to the chips used in artificial intelligence, one firm has the market locked up. We look at <a href="https://www.economist.com/business/2024/05/19/can-nvidia-be-dethroned-meet-the-startups-vying-for-its-crown?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">the rivals</a> minded to steal Nvidia’s crown. The death toll from the war in Gaza has been disputed since the start; we cut through the numbers to find a reliable estimate (10:19). And our correspondent examines the <a href="https://www.economist.com/culture/2024/04/29/fed-up-with-biden-v-trump-ii-some-succour-from-fictional-rematches?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">great rematches</a> of fiction (16:07). Get a world of insights for <a href="https://subscribenow.economist.com/podcasts-plus" rel="noopener noreferrer" target="_blank">50% off—subscribe to Economist Podcasts+</a>. For more information about how to access Economist Podcasts+, please visit our <a href="https://myaccount.economist.com/s/article/What-is-Economist-Podcasts" rel="noopener noreferrer" target="_blank">FAQs page</a> or watch <a href="https://www.youtube.com/watch?v=Gczo71bg1uY" rel="noopener noreferrer" target="_blank">our video</a> explaining how to link your account. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Chip shots: breaking Nvidia’s AI grip

Our editor-in-chief and Jerusalem correspondent pay a visit to Israel’s halls of power, finding that long-whispered dissent is <a href="https://www.economist.com/middle-east-and-africa/2024/05/19/the-revolt-against-binyamin-netanyahu?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">spilling</a> into the open. An Italian subsidy for green home improvements was ripe for abuse by design; the bill has now come due and it is <a href="https://www.economist.com/the-economist-explains/2024/04/17/how-a-home-improvement-subsidy-is-wrecking-italys-public-finances?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">enormous</a> (14:28). And how “Bridgerton”, a sort-of period drama, has made string quartets <a href="https://www.economist.com/culture/2024/05/20/the-hit-series-bridgerton-has-set-off-a-string-quartet-boom?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">fashionable</a> again (21:00).&nbsp; Get a world of insights for <a href="https://subscribenow.economist.com/podcasts-plus" rel="noopener noreferrer" target="_blank">50% off—subscribe to Economist Podcasts+</a>. For more information about how to access Economist Podcasts+, please visit our <a href="https://myaccount.economist.com/s/article/What-is-Economist-Podcasts" rel="noopener noreferrer" target="_blank">FAQs page</a> or watch <a href="https://www.youtube.com/watch?v=Gczo71bg1uY" rel="noopener noreferrer" target="_blank">our video</a> explaining how to link your account. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Bibi blues: Israel’s fraying consensus

Narendra Modi may well be the most popular politician on the planet. India’s prime minister is eyeing a third term atop the world’s biggest democracy.&nbsp; A tea-seller’s son, Mr Modi began life an outsider and the man behind the political phenomenon remains hard to fathom. India has become an economic powerhouse during his ten years in charge. But he’s also the frontman for a chauvinistic Hindu nationalist dogma.&nbsp; Can Mr Modi continue to balance both parts of his agenda and finish the job of turning India into a superpower? The Economist’s Avantika Chilkoti finds out what makes him tick.&nbsp; Launching June 2024. To listen to the full series, subscribe to <a href="https://subscribenow.economist.com/podcasts-plus" rel="noopener noreferrer" target="_blank">Economist Podcasts+</a>. If you’re already a subscriber to The Economist, you have full access to all our shows as part of your subscription. For more information about how to access Economist Podcasts+, please visit our <a href="https://myaccount.economist.com/s/article/What-is-Economist-Podcasts" rel="noopener noreferrer" target="_blank">FAQs</a> page or watch our <a href="https://www.youtube.com/watch?v=Gczo71bg1uY" rel="noopener noreferrer" target="_blank">video</a> explaining how to link your account. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Trailer: The Modi Raj

The introduction of a’ foreign agent law’ has become a popular tactic among those with autocratic tendencies. Activists in Georgia, who oppose the introduction of such a law, refer to theirs as “the Russian law”. They see it as moving their country closer to Putin, and away from the West. Last week, as Georgia’s parliament prepared to vote on the law, Heidi Pett travelled to Tbilisi, the capital, to meet opposition leaders and find out why they are so afraid. What she discovered was a group being beaten, bruised, and left worried for their personal freedom—wondering, once the dust settles, what the day after tomorrow will bring. The Weekend Intelligence is free for anyone to enjoy for a limited time. To continue listening to this and other award-winning podcasts by The Economist, subscribe to <a href="https://subscribenow.economist.com/podcasts-plus" rel="noopener noreferrer" target="_blank">Economist Podcasts+</a> for only $25/year - half off the usual price. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

The Weekend Intelligence: Georgia... the day after tomorrow

Apple and Alphabet operate what is in effect a smartphone-app duopoly. Governments <a href="https://www.economist.com/business/2024/05/13/app-stores-are-hugely-lucrative-and-under-attack?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">want</a> to curb their power, but it is not clear whether more competition would change things. We ask why India’s election is so <a href="https://www.economist.com/the-economist-explains/2024/05/11/why-indias-election-is-the-most-expensive-in-the-world?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">eye-wateringly expensive</a>; the country’s size is not the only answer (08:59). And <a href="https://www.economist.com/science-and-technology/2024/04/17/locust-busting-is-getting-an-upgrade?utm_campaign=a.io&utm_medium=audio.podcast.np&utm_source=theintelligence&utm_content=discovery.content.anonymous.tr_shownotes_na-na_article&utm_term=sa.listeners" rel="noopener noreferrer" target="_blank">new approaches</a> in the old fight against swarms of locusts (14:07). Get a world of insights for <a href="https://subscribenow.economist.com/podcasts-plus" rel="noopener noreferrer" target="_blank">50% off—subscribe to Economist Podcasts+</a>. For more information about how to access Economist Podcasts+, please visit our <a href="https://myaccount.economist.com/s/article/What-is-Economist-Podcasts" rel="noopener noreferrer" target="_blank">FAQs page</a> or watch <a href="https://www.youtube.com/watch?v=Gczo71bg1uY" rel="noopener noreferrer" target="_blank">our video</a> explaining how to link your account. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Stores of value: regulators lean on app vendors

Hey, Hussein Taleb here! I am the Founder of SuccessGrid.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring people to always strive to Raise the Standards to Achieve Greatness.
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Selling via email without being salesy with Scott Bywater - SG204

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