Engagement is not just about Likes or Followers.  What’s the point of having thousands upon thousands of Likes who don’t really care about your message and will never buy from you or walk into your store?  This episode is an interview with social media maven, Valentina Gonzalez, MBA, Founder and President of Beyond Engagement, a social media marketing company that specializes in helping nonprofits and small business owners increase engagement on social media.    Valentina covers  talks about personas, online marketing effectiveness, Do's and Don'ts, and content development. 

5: Activating Leadership & Substance | Social Media Engagement Versus Followers

This episode is an interview with Rafael Jimenez, one of many first responders called to duty, at The World Trade Center site, in New York City, on September 11, 2001.  Rafael shares with listeners his story, about discovering leadership qualities within and finding the courage to fulfill his vision.  

6: Activating Leadership & Substance | Finding the Leader Within - A 9/11 Story

Almost no matter who you ask—marketing tops the list of priorities for women business owners.  This episode focuses on specific, effective marketing tactics women business owners (or anyone else for that matter) can use to energize new startups, and breathe new life into existing businesses.  This is a 10-day preview of a 40-Day Survive to Five Campaign, which is presented in the book Startup Savvy: Optimizing Small Business Survival and Success, by Aundrea Y. Wilcox.       

7: Activating Leadership & Substance | 10 Super Smart Marketing Tactics for Startups

This episode is an interview with bikini bodybuilder winner and personal trainer Heather Gardner, who is the founder of Fit by Heather®, and an International Sports Sciences Association Certified Specialist in Fitness Nutrition.  Heather talks about food, fitness, and competition.  Not only did Heather compete in a major regional bikini bodybuilding competition, she won first place.  When it comes to her physique goals, there are no barriers.  For her first competition, she did have a coach.  After the competition, her relationship with food suffered.   She was confused on how to reintroduce foods that were forbidden during competition prep back into her diet.  So, she decided she wanted to learn more about nutrition.  Heather believes in science-based nutrition and fitness.  She counts macro-nutrients to manage weight—not numbers on the scale.

8: Activating Leadership & Substance | Myths & Truths About Food, Fitness and Bodybuilding

Superwoman Smarts Activating Leadership & Substance is a podcast for women leaders.  This podcast is a resource for The Superwoman Smarts Sisterhood, which is a a community of like-minded women who want to grow personally and professionally.  It's really about learning, sharing and understanding our sisters better—so we can move the entire group of women forward. 

Superwoman Smarts

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