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QMUSIC NL POWER INTROS 2021

The UK's Number 1 Hit Music Station, Capital, has received another massive update. Operated by the UK’s leading commercial radio company, Global, the Capital network attracts close to 8 million listeners per week. It is the home of Capital Breakfast with Roman Kemp, and of landmark events such as Summertime Ball and Jingle Bell Ball.

Following an earlier package of the same size, Global commissioned another batch of 10 Individual Top of Hours. Musically inspired by the biggest hits from today's hottest artists, these assets are designed to keep Capital close to the ever-evolving music cycle. The package is completed by Out of Breaks; quick shots to exit commercials and kick off music sweeps.

Working with this iconic brand and its dedicated team is always an exciting creative endeavour. Capital is one of those rare stations that set a standard for CHR. They’re playing in the league of Z100, KIIS FM and NRJ. Many programmers are getting inspiration from what’s happening at Leicester Square. So we’ve wanted to create imaging that spells their brand in CAPITALS.

Capital - United Kingdom | Demo

Q Hits Better RMX

The number 1 non-stop music station is Sky Radio in the Netherlands. They have commissioned PURE Jingles to create playlist-updated Power Intros (branded songs), which are produced in collaboration with the station's imaging team.

Uunco Cerfontaine, Radio Director Sky Radio: “Music is what it's all about at Sky. Apart from news, weather and traffic, you will not hear any presenters, but 24/7 non-stop music. It is therefore extra important that we create an optimal music flow with which we help our listeners through their busy day. Power Intros are an essential part of this, melding a jingle and a song into one beautiful piece.”

“Studies show that sung audio logos have a major effect on the recall of a brand or slogan and on the behaviour of a listener or consumer,” adds Thomas Giger of PURE Jingles. “Power Intros connect a radio brand with songs that are popular within their target audience. One would also want to prevent interruptions of a non-stop music sweep, and maintain a forward momentum instead. In this context, along with short jingles, Power Intros are conducive to a longer Time Spent Listening and higher market share.”

The creation of each Power Intro is an intensive creative process for which the PURE Jingles team often collaborates with Sjoerd Konijn and Arjan van Lierop of Sky Radio. Sjoerd Konijn: “Very cool and inspiring to brainstorm together and to be present at the monthly vocal sessions.” Arjan van Lierop adds: “It leads to surprising, striking productions, and every intro adds power to our brand.”

Sky Radio - Netherlands | Demo

10 stations, 1 day, 1 cause: helping Ukraine and its people. In a massive simulcast fundraiser on March 7th across all major radio stations in the Netherlands. We've donated a jingle package.

Dutch public broadcasters NPO 3FM, NPO Radio 2 and NPO Radio 5, and privately-owned 100%NL, Qmusic, Radio 10, Radio 538, Radio Veronica, SLAM! and Sublime, are simulcasting for one day as ‘Radio 555’ with a joint network program. The station is named after the bank account number of the united help organisations, including Unicef and the Red Cross. Listeners can request a song in exchange for a donation at giro555.nl.

1 sound for 10 audiences
Simulcasting across 10 stations, a universal sound was needed. Sublime PD Rick Waltmann coordinates the audio branding of Radio555 and speaks about a creative challenge. “Each station normally has its own target demo and music format; varying from CHR to Oldies. Together we want to set the right tone, and appeal to as many people as possible. I asked PURE Jingles if they could support our cause. In just a few days, a complete package was created in which all of our wishes were incorporated.”

5 x 5 x 5 jingles
The Radio555 package symbolically consists of 5 jingle themes, each delivered in (over) 5 versions, as well as 5 beds & drones. News, weather & traffic imaging and sweepers are included as well.

Radio555 - The Netherlands | Demo

Unveiled: the new sound of Top 40 radio. NRJ France & International haven taken delivery of a new batch of station imaging made in Holland. A hit package with positieve energy! Designed to match the hit music of today.

The most recent imaging update for the world’s Hit Music Only station is consisting of 10 more custom-composed themes. On air in France and two dozen more markets. #HitJinglesOnly!

NRJ - France & International | Demo

"We set out to reinvent the sound of RTÉ 2fm. Wisebuddah have created something truly next level, they’ve created an authentic, fresh, and hyper musical, station sound. Our new sonic logo works flawlessly and raises the standard of our productions. "

Listen to the new RTÉ 2FM package on air now! #createwithus

Wisebuddah RTÉ 2FM 2022

branded intro's and promo

Alle rechten voorbehouden aan VRT, MNM & Brandy

MNM | IMAGING 2022 - 2

CHR key sweeps for Norway's NRK mP3.

VO: Heidi Gjestad and Christer Johan Pettersen-Dahl

SLAM! | IMAGING Q2 2018

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