On this episode of Grownlearn, Zorina sits down with Loic Potjes—Executive Coach, former Corporate & Scale-Up CEO, tech investor, and Managing Partner—who’s coached 40+ CEOs across 17 countries. We dig into what actually scales a business: a crisp 80/20 strategy, the right “engine” (your core team), and smart use of AI that goes way beyond meeting notes and automation.

Loic breaks down YPO’s value (it’s growth, not “networking”), how psychometrics (Map & Match) surface your real strengths, why many founders should stop “running the machine,” and his three levels of AI—especially Strategic AI, which he uses in 90-minute workshops to unlock new markets, products, and business models without the old-school strategy-consulting price tag.
Guest: Loic Potjes — Executive Coach to Scale-Up CEOs, Chairman & investor, regular media contributor, YPO member.
Find Loic: DisruptiveLeap.com
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CHAPTERS
00:01:14-00:01:53: Cold open & who Loic is (DisruptiveLeap)
00:01:53-00:04:52: YPO explained: growth over networking
00:04:52-00:09:35: Coaching CEOs, ADHD, alignment & a global lens
00:09:35-00:12:29: Founder vs operator—hire your complement
00:12:29-00:15:52: Strategy ≠ ideas: 80/20 plan, GTM & the “team engine”
00:15:52-00:17:28: When results show up & decluttering the CEO calendar
00:17:28-00:19:00: Who Loic coaches: $15M–$500M scale-ups, IPO talk
00:19:00-00:20:09: Women-led scale-ups—representation reality
00:20:09-00:21:32: Same coaching bar, different cultures & contexts
00:21:32-00:24:27: Finding “greatness”: Map & Match, purpose, strengths
00:24:27-00:30:22: AI’s 3 levels; Strategic AI; 90-min workshops vs consulting
00:30:22-00:31:15: Prompts = strategy muscle; how to reach Loic
00:31:15-00:31:56: Wrap-up & key takeaways

The AI-Powered CEO Playbook: Use AI Like a Top Strategy Consultant to Scale Fast and Lead Globally

Grownlearn is a dynamic and insightful podcast that delves deep into the world of business model transformation. Hosted by seasoned professionals with a passion for innovation, the podcast features engaging interviews with the foremost experts in the field. Each episode invites listeners to explore the strategies, challenges, and successes of businesses that have undergone significant transformations. From disruptive startups to established enterprises, Grownlearn provides a platform for the best minds in the industry to share their experiences, insights, and lessons learned. Whether you're an entrepreneur, business leader, or simply intrigued by the ever-evolving landscape of business, Grownlearn delivers thought-provoking conversations that inspire and inform. Tune in to stay ahead of the curve and discover the keys to unlocking growth and success through transformative business models.

New tracks tagged #AI for CEOs