#S3E14 Shelf Impactors™
Guest Episode - Chris Do
with Lisa Hastings

Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around:

KEY AREAS OF DISCUSSION:

1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE?

2. BEING VULNERABLE
Is being vulnerable essential in todays world to connect with people better?
Can we be too vulnerable?

3. BEING AUTHENTIC 
Lisa and Chris discuss what it means to be authentic

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Chris Do:
Website - www.thefutur.com
Email - hello@thefutur.com

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Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E14 Shelf Impactors™ Chris Do is Back

When you browse the internet, you're bombarded with a myriad of colors on every website, advertisement, and logo you encounter. Have you ever wondered why certain colors are chosen? It's not just about aesthetics; it's about the psychology behind colors and how they influence our emotions and decisions. In the realm of digital marketing, understanding the psychology of colors can be a powerful tool to connect with your audience and drive desired actions. Let's take a colorful journey into the impact of colors on consumer behavior.

The Psychology Of Colors In Digital Marketing  Impact On Consumer Behavior

#S3E15 Shelf Impactors™
'Wanna be a Freelancer?'
with Mark Grey and Lisa Hastings.

SO YOU'RE THINKING ABOUT TURNING FREELANCE?
Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 

1. WHAT IS A FREELANCER?
- What does it the term mean to Mark and Lisa?

2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS
- Mark and Lisa share their experiences of the world of Freelancers

3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK
- Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach

4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE?
- How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely

5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE

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Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E15 Shelf Impactors™ Wanna be a freelancer?

In this bone-chilling episode, join us around the virtual campfire as our fearless coworker Ricky, the unsung hero of marketing misadventures, regales us with spine-tingling tales from the crypt of marketing horror stories. From campaigns gone awry to social media nightmares, Ricky peels back the curtain on the darker side of the marketing world.

Episode 36 - Unveiling Ricky's Spookiest Client Catastrophes

#S3E16 Shelf Impactors™
Guest Episode - Anneli Hansson
with Lisa Hastings

Lisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy.

KEY AREAS OF DISCUSSION:

1. HOW DID ANNELI GET INTO BRAND STRATEGY

2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW MORE THAN EVER.

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Anneli Hansson:
Website - wwww.annelihansson.com 
Email - hello@annelihansson.com
Twitter: @annelihansson74
Instagram: @theannelihansson
LinkedIn: @theannelihansson 

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Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E16 Shelf Impactors™ Anneli Hansson

Elevate your business game with 'Mastering Personal Branding.' Learn essential strategies for modern business owners to stand out in today's competitive market.

Read Full Blog: https://squirrelwiz.wordpress.com/2024/01/17/mastering-personal-branding-essential-strategies-for-modern-business-owners/

Mastering Personal Branding  Essential Strategies For Modern Business Owners - Made With Clipchamp

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Discover why running a brand campaign is crucial, even if your website ranks number one organically. Learn how protecting your brand on Google can prevent competitors from hijacking your traffic and capitalise on highly relevant clicks.

Explore the power of bidding on your brand name and leveraging remarketing strategies to stay ahead in the digital landscape. Ethically safeguard your brand while maximising its online visibility and potential for conversions.

Google Ads Brand Campaign - Why Run A Brand Campaign If Your Website Ranks No.1 Organically?

Interactive Content: The Future of Market Research

In our Podcast, we explore how interactive content like quizzes, polls, and surveys is revolutionizing market research. By enhancing engagement, providing real-time feedback, and facilitating deeper connections, these tools offer richer, more reliable data collection methods that resonate with today’s digital consumers. Discover how industries from fitness to fashion are leveraging interactive content to gain actionable insights and make data-driven decisions.

Interactive Content  The Next Frontier In Market Research

The third episode of Business Talk is featuring Prof. Arvind Sahay. He dives deep into his second book, “Brands and the Brain: How to Use Neuroscience to Create Impactful Brands.”

Don't miss out on valuable insights into leveraging neuroscience for brand impact.

About the Guest:

Professor Sahay joined MDI as Director and Professor of Marketing and International Business in October 2023. Prior to MDI, he served as faculty at the Indian Institute of Management Ahmedabad (from 2004) and at London Business School (from 1996) since his Ph.D. in 1996 from the University of Texas at Austin.

His primary areas of interest include marketing strategy, pricing, neuroscience and consumer behavior, brand management, high tech marketing, and international trade and investment. Sectorally, he has consulted and done work in pharmaceuticals, cement, building materials, telecom, broadcast, automotive, IT, FMCG, education and financial services sectors among others. At the Indian Institute of Management, Ahmedabad, he has taught the basic marketing courses on the PGP, PGPX and PGP-PMP programs. In addition, he taught elective courses on pricing, brand management, neuroscience and consumer behavior, tracking organizational performance, brand management and valuation, innovation and fintech. His executive education and consulting clients come primarily from the financial services, pharmaceutical, building materials conglomerates, automotive, FMCG, retail and media sectors. His teaching ratings are consistently in the 9/10 range. He has lead the IIMA executive education programs on pricing, neuroscience in marketing, enhancing salesforce performance, fintech and Applications of Behavioral Science for CXOs.

Professor Sahay is the recipient of the University Wide Outstanding Dissertation Award from the University of Texas at Austin (for his Ph.D thesis), the Innovation in Teaching Award at London Business School and of the Dewang Mehta Best Teacher Award in Marketing Management and the UTV Bloomberg Best Marketing Professor in India. He was also nominated to the Thinkers50 India list by the Institute of Competitiveness, Harvard Business School. He is also the winner of the Philip Morris Best Case Award at IIMA.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

To learn more about our activities, follow us on our social media platforms listed below:

LinkedIn: https://www.linkedin.com/in/hellomrbhatt/
Twitter: https://x.com/hellomrbhatt
Instagram: https://www.instagram.com/hellomrbhatt/?hl=en
Facebook: https://www.facebook.com/managementprofessional

Prof. Arvind Sahay on “Brands and the Brain: How to Use Neuroscience to Create Impactful Brands”

Unleash the power of voice technology to revolutionize market research. Discover how voice assistants and speech recognition are transforming data collection, analysis, and consumer insights. Learn about the future of voice-driven research and how it can benefit your business.

Voice Technology - The Future Vanguard Of Market Research

Jean Ginzburg sits down with Liza Nebel, Founder of BlueOcean and a fellow YPOer, to discuss the critical role data plays in modern marketing. Liza shares how today’s entrepreneurs must integrate data into their business models to stay competitive. Learn how the intersection of data, marketing, and innovation is shaping the future of business.
Thank you for listening! Please subscribe wherever you listen to podcasts and give us a rating.
- Need marketing strategy? Go to alpenglo.digital/
- Contact Jean: alpenglo.digital/get-in-touch/

Smarter Brand Strategy with Data and AI with Liza Nebel

Ambush marketing is all about creatively taking advantage of big events without officially being a part of them. It's a strategy where brands find smart, low-cost ways to get noticed alongside major campaigns. This approach has been used by top brands to subtly steal the spotlight from competitors and generate buzz without hefty advertising budgets.

Ambush Marketing: Clever Strategies to Outshine the Competition

In this episode, we explore the high-stakes world of casino branding and why a rebrand might not be the winning hand you think it is. Join us as we uncover:
🎰 The Risks of Rebranding: When changing your brand identity can alienate loyal customers or disrupt your market positioning.
🃏 Alternatives to Rebranding: How to evolve your brand without losing its core identity, ensuring continuity for your guests.
💡 Key Considerations Before Taking the Leap: From customer loyalty to operational disruptions, learn what to assess before diving into a rebrand.
Whether you’re a casino marketing manager or a VP considering a big change, this episode is packed with actionable insights and strategies to guide your branding decisions. Don’t roll the dice without listening to this!

Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Rolling the Dice on Casino Branding: Why Rebranding Isn’t Always a Safe Bet

Rehan, a marketing pro, faced a daunting task: rebranding Eury Industries. This episode of The Storytelling Marketer, sponsored by Marketing Gunda, explores how he overcame resistance, leveraged data, and managed stakeholders to achieve a 40% increase in brand recognition. Learn the secrets to a successful rebrand.

#rebranding #brandstrategy #stakeholdermanagement #datadrivenmarketing #FMCG #marketing #brandrevitalization #thestorytellingmarketer #marketinggunda #marketingstrategy #brandbuilding #storytelling #marketingagency

Episode 09 The Rebranding Revolution

Welcome to Build Your Own Funnel, the podcast where we (inbound marketers) teach you (remodelers) how to build your own inbound marketing and sales funnel.

Join co-hosts Malachi Price and Danielle Russell, diving into the weeds and giving concrete examples of campaigns that we have seen and run that have worked, boosting sales for remodelers like yourself.

Squirrel Wiz Technology is the best digital marketing agency in Ahmedabad, India. We provide one-stop solutions for SEO, SMM, Web development, Graphic design, Print solution & more digital marketing services.

Hi everyone, my name is Aniruddh Saha. I'm a digital marketer. If you have any openings feel free to contact me. You can find me on Linkedin.

I am a Google Partner & YouTube Certified specialist for Search, Shopping, Display & Video Ads. I specialise in helping businesses with their online marketing via Google Adwords & Youtube. With our in-house studios, we can create content i.e images, headshots, promo videos, timelapse to complete websites & landing pages and then take them on to Google Adwords & YouTube to promote & market for you.

I'm also very proud & privileged to have been an 'Evangelist' for major brands like Nikon, onOne Software, Calumet, Bowens, Johnsons-Photopia to name a few. I've presented seminars, workshops, webinars and worked in countries such as Switzerland, Italy, Malaysia, Sweden, Malta, Denmark, Ireland and in the UK.

My hobbies include photography, a Cricket fanatic and support Chelsea FC.

Welcome to the exciting world of 'The Room Podcast', where we discuss all things marketing, every Friday. And guess what? The show is proudly sponsored by 'Marketing Gunda'.
 
Well, each episode is packed with valuable insights and tips on marketing, brand building, and business growth. RJ and his guests explore the challenges, trends, and opportunities in the ever-evolving marketing landscape.

Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

Brought to you by Global Management Consultancy, we are committed to driving innovation and excellence in the business community. All content Copyrighted 2024 by Global Management Consultancy.

For more information about our services, visit us at www.globalmanagementconsultancy.com.

Shelf Impactors™. Brought to you by Blue Nectar Design and hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

Welcome to Listen by Jean Ginzburg. This audio experience and podcast is all about Social media, Digital marketing, Entrepreneurship and interviews with top entrepreneurs in the digital and social space. I will be sharing with you strategies, tips and tactics on how to grow your business and your social media following. I will also be including training from my live trainings, courses and speaking engagements. And I will also be documenting and sharing with you my journey as an entrepreneur - the good, the challenging and everything in between. I am so thrilled that you are here
Subscribe to my podcast via Soundcloud and iTunes and wherever else you listen to podcasts. And watch for my next episode

New tracks tagged #Brandstrategy