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DISCLAIMER: We are only for serious Entrepreneurs. Business is not a 9 to 5 Job it’s a 24X7 effort.

© 2023 iKlone Digital Marketing Agency

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Address: 2nd floor, Soni Pariwar, Street Number 11,  Shiv Nagar,  Hisar, Haryana 125001 

Working days: Monday – Saturday  

Phone: +91-8222887771 / 7027576737

Email: helpdesk@theiklone.comDISCLAIMER: We are only for serious Entrepreneurs. Business is not a 9 to 5 Job it’s a 24X7 effort.

© 2023 iKlone Digital Marketing Agency

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Address: 2nd floor, Soni Pariwar, Street Number 11,  Shiv Nagar,  Hisar, Haryana 125001 

Working days: Monday – Saturday  

Phone: +91-8222887771 / 7027576737

Email: helpdesk@theiklone.comDISCLAIMER: We are only for serious Entrepreneurs. Business is not a 9 to 5 Job it’s a 24X7 effort.

© 2023 iKlone Digital Marketing Agency

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Working days: Monday – Saturday  

Phone: +91-8222887771 / 7027576737

Email: helpdesk@theiklone.com
DISCLAIMER: We are only for serious Entrepreneurs. Business is not a 9 to 5 Job it’s a 24X7 effort.

© 2023 iKlone Digital Marketing Agency

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Address: 2nd floor, Soni Pariwar, Street Number 11,  Shiv Nagar,  Hisar, Haryana 125001 

Working days: Monday – Saturday  

Phone: +91-8222887771 / 7027576737

Email: helpdesk@theiklone.comDISCLAIMER: We are only for serious Entrepreneurs. Business is not a 9 to 5 Job it’s a 24X7 effort.

© 2023 iKlone Digital Marketing Agency

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Working days: Monday – Saturday  

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Email: helpdesk@theiklone.comDISCLAIMER: We are only for serious Entrepreneurs. Business is not a 9 to 5 Job it’s a 24X7 effort.

© 2023 iKlone Digital Marketing Agency

#S3E13 Shelf Impactors™
'Chat GPT - Where are we going?'
with Mark Grey and Lisa Hastings.

CHAT GPT
What is it? What have we tried? What is it good for?
Will it remove the role of writers, researchers? Smart answer no - it is just a tool.

1. HAVE WE ADOPTED CHAT GPT YET?
- Are we seeing a place for it in the creative tool box
- How are we using it right now?

2. THE SOCIAL GENERATIONS OF THE WESTERN WORLD
- As 'Gen Z' are likely to be the power used of this technology from the outset, just who are the 'Gen Z's'
- For ease of conversation and to help Mark's confusion - a quick breakdown of the generational consumer brackets we all refer to!

3. CHAT GPT EXAMPLES
- Mark and Lisa discuss their experiences with Chat GPT so far and how they intend to utilise his growing platform.


---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E13 Shelf Impactors™ Chat GPT_Where are we going?

In this episode of Through the Line, I explore brand transformation with Dr Emmanual Probst, who has just published his book called Assemblage - the Art and Science of Brand Transformation. The book is a real treasure chest of ideas for brand managers looking to create better relationships with their customers. I recommend it to anyone looking for some fresh ideas and inspiration.

In this episode, we explore a range of branding topics, from purpose to the creator / re-mix economy, the impact of climate change and the need for brands to be more sustainable and going direct to consumer. We barely scratch the surface of his book, but it will give you a flavour of what's to come.

Through the Line

Brand Transformation with Dr Emmanuel Probst

#S3E14 Shelf Impactors™
Guest Episode - Chris Do
with Lisa Hastings

Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around:

KEY AREAS OF DISCUSSION:

1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE?

2. BEING VULNERABLE
Is being vulnerable essential in todays world to connect with people better?
Can we be too vulnerable?

3. BEING AUTHENTIC 
Lisa and Chris discuss what it means to be authentic

---------------------------------

Chris Do:
Website - www.thefutur.com
Email - hello@thefutur.com

---------------------------------

Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E14 Shelf Impactors™ Chris Do is Back

When you browse the internet, you're bombarded with a myriad of colors on every website, advertisement, and logo you encounter. Have you ever wondered why certain colors are chosen? It's not just about aesthetics; it's about the psychology behind colors and how they influence our emotions and decisions. In the realm of digital marketing, understanding the psychology of colors can be a powerful tool to connect with your audience and drive desired actions. Let's take a colorful journey into the impact of colors on consumer behavior.

The Psychology Of Colors In Digital Marketing  Impact On Consumer Behavior

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#S3E15 Shelf Impactors™
'Wanna be a Freelancer?'
with Mark Grey and Lisa Hastings.

SO YOU'RE THINKING ABOUT TURNING FREELANCE?
Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 

1. WHAT IS A FREELANCER?
- What does it the term mean to Mark and Lisa?

2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS
- Mark and Lisa share their experiences of the world of Freelancers

3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK
- Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach

4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE?
- How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely

5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE

---------------------------------

Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E15 Shelf Impactors™ Wanna be a freelancer?

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In this bone-chilling episode, join us around the virtual campfire as our fearless coworker Ricky, the unsung hero of marketing misadventures, regales us with spine-tingling tales from the crypt of marketing horror stories. From campaigns gone awry to social media nightmares, Ricky peels back the curtain on the darker side of the marketing world.

Episode 36 - Unveiling Ricky's Spookiest Client Catastrophes

Welcome to Build Your Own Funnel, the podcast where we (inbound marketers) teach you (remodelers) how to build your own inbound marketing and sales funnel.

Join co-hosts Malachi Price and Danielle Russell, diving into the weeds and giving concrete examples of campaigns that we have seen and run that have worked, boosting sales for remodelers like yourself.

Hi everyone, my name is Aniruddh Saha. I'm a digital marketer. If you have any openings feel free to contact me. You can find me on Linkedin.

Through the Line with Andy Bargery features interviews with leading marketing and agency professionals. Each episode aims to explore a topic related to marketing and communications performance, or the business of marketing i.e. running agencies. Through the Line is brought to you by Agency Squared. 

Find out more about through the Line and Agency Squared at: www.agencysquared.co.uk/thinking.

Through the Line was formerly known as Techmap: Digital Marketing Podcast. However, as the topics of conversation on the podcast evolved, so did the name and branding.

Shelf Impactors™. Brought to you by Blue Nectar Design and hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

New tracks tagged #Brandstrategy