This episode outlines seven common reasons companies fail to implement a customer-first strategy successfully. 

Lack of executive leadership and company-wide buy-in are highlighted as critical failures. 

Denyse emphasises the need for clear roles and responsibilities, visible leadership, and an understanding that a customer-first approach is an ongoing process, not a one-time project. 

Furthermore, she stresses that the significant potential for increased profitability and customer retention outweighs the perceived high cost of implementation. 

Finally, Denyse encourages companies to overcome these obstacles to achieve greater success and profitability.

Seven Reasons Customer - First Strategies Fail

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

New tracks tagged #CXFailures