How do you present thought leadership content in interactive ways to stand out? Tom Fleming, global thought leadership director at PwC (PricewaterhouseCoopers), has joined Bob Buday to discuss the key factors in publishing great thought leadership content and how the profession has changed over time.

PwC is the $53 billion global advisory and accounting firm recognized as a LinkedIn Top Company and an EcoVadis sustainability powerhouse. It is also the company behind the hit management journal "strategy+business."

Tom’s career in thought leadership is highly instructive. Don’t miss the opportunity to learn from him on this episode of Everything Thought Leadership.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – How a Digital "strategy + business" Helps PwC Stand Out

Boston Consulting Group (BCG) is changing the conversation around generative AI... literally. The $12 billion global consulting firm produces a podcast called Imagine This, where the host converses with a top-notch chatbot called GENE. The bot’s data set contains BCG’s cream-of-the-crop thought leadership, making it the ideal guinea pig to discuss the place of generative AI in thought leadership.

Spurring BCG’s AI initiative and its impactful thought leadership strategy is Paul Michelman, our next guest on Everything Thought Leadership. The BCG editor in chief has made a 30-year career in thought leadership that has taken him to the top of Harvard Business Review, strategy+business, and MIT Sloan Management Review—in that order.

Paul has joined Bob Buday to discuss his career, the impact of generative AI in thought leadership, writers versus generative AI, and BCG’s AI initiatives (including GENE and an upcoming tool called “Scribe”).


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Boston Consulting Group's Generative AI Thought Leadership Experiments

With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn’t easy.

In this installment of Everything Thought Leadership, bestselling author and trend-curator Rohit Bhargava walks you through the pros and cons of the hybrid publishing option and what truly makes a great insight: the kind that will spur the success of your book.

Rohit is the founder of Non-Obvious Company, a consulting firm that advises businesses on how to develop non-obvious thinking. He also co-founded IdeaPress Publishing, the independent hybrid publisher that helped Buday TLP CEO Bob Buday publish his book, “Competing on Thought Leadership.”

If you or your firm is looking to publish thought leadership books, you won’t want to miss this episode.


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Rohit Bhargava: How to Create Non-Obvious Insights in Thought Leadership

If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. Enter Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management. She’s going to walk us through what it takes for thought leadership professionals to secure publishing contracts for the experts in their firms.

A full-service literary organization with agents around the world, Aevitas works with numerous authors, thought leaders, and public figures; people who have won Pulitzer Prizes, Nobel Peace Prizes, and even Tonys. Their mission, according to their website, is to "help cultivate and promote stories, expertise, and insights that are timely and timeless."

In today's episode of Everything Thought Leadership, Donya talks with Bob Buday about the state of book publishing, what thought leaders need to attract literary agents and publishers, and why thought leaders should continue working with literary agents.

Learn how your business and management books can excel in the marketplace of ideas.



“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Aevitas Agent & Ex-McGraw-Hill Publisher on The State of Thought Leadership Books

Thought leaders may believe that great ideas are what attracts clients. But business development expert Mo Bunnell says that isn’t enough. The founder and CEO of Bunnell Idea Group believes thought leaders must build a relationship ecosystem of clients and business clients. Mo’s new book, “Give to Grow,” covers how to build highly productive, life-long business relationships. 

The accomplished thought leader speaks with Bob Buday about why thought leaders and thought leadership professionals who want ideas to travel farther should focus as much on developing relationships with key people as they do on developing key concepts.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice-over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – “Give to Grow” Author on Building a Relationship Ecosystem

What goes into a successful business and technology podcast like ThinkCast? Gartner’s premiere podcast boasts more than 10,000 subscribers in 130 plus countries, and it has been downloaded more than 700,000 times.

ThinkCast co-founder and former host Scott Smith is here to describe the keys to producing a great business podcast. Today on ETL, he goes over how to define your audience, form a strategy for success, and pick the right host for your podcast. Scott is an expert storyteller who worked at Gartner for over 26 years, beginning as managing editor for Talking Technology, the IT research and consulting firm’s audio news magazine. He founded ThinkCast in 2016 and hosted it for three years.



“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Creating a Successful Business Podcast like Gartner’s ThinkCast – ft. Scott Smith

The thought leadership profession now has a thinktank. It's called the Global Thought Leadership Institute. It's geared towards developing thought leadership industry standards and best practices, which have largely been underdeveloped until now.

In this installment of Everything Thought Leadership, Bob speaks with Cindy Anderson (CMO, IBM Institute for Business Value) and Lucia Rahilly (Global Editorial Director, McKinsey Publishing), two of eight advisers spearheading GTLI, whose inaugural conference is on Feb. 6.

Cindy and Lucia dive into the creation of GTLI, the institute's plans for the future, the upcoming conference, and what the thought leadership profession needs to thrive.

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
freemusicarchive.org/music/Jahzzar/…206/blueprint/
freemusicarchive.org/music/Jahzzar/
creativecommons.org/licenses/by-sa/4.0/

ETL – A Look at the Global Thought Leadership Institute – with Lucia Rahilly & Cindy Anderson

I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."

"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you. 

Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.

New tracks tagged #Everything Thought Leadership