Listen to an excerpt from ANTHRO-VISION by Gillian Tett and read by Imogen Church

ANTHRO-VISION Audiobook Excerpt

Gillian Tett is editor-at-large at the Financial Times and bestselling author of Fool’s Gold. Now she’s returning to her early training to explain how anthropology can help us understand the corporate world. Join Gillian in conversation with undercover economist Tim Harford, author of How To Make the World Add Up, as they discuss Anthro-Vision.

For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a new context – to illuminate the behaviour of businesses and consumers around the globe. In Anthro-Vision, Gillian Tett – who holds a PhD in anthropology from the University of Cambridge – reveals how anthropology can help make sense of how we buy, sell, work and live, and outlines how to identify the ‘webs of meaning’ that underpin consumers’ behaviour.

She explains how concealed systems of barter shape our relationship with Silicon Valley, reveals the subtle cultural shifts driving investment in new markets and green issues, and explores what anthropology can tell us about our own workplaces, too. The result is a revelatory way to make sense of human behaviour, in business and in life.

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Gillian Tett and Tim Harford on Anthro-Vision

Gillian Tett is a British journalist and author. She is chair of the editorial board and US editor-at-large of the Financial Times. She is the author of "Fool's Gold"; "The Silo Effect" and "Anthro-Vision: A New Way to See in Business and Life". Volodymyr Yermolenko, Ukrainian philosopher and chief editor of UkraineWorld, speaks to Gillian Tett about how anthropology can help us understand the world, what the West has gotten wrong about Ukraine in the past, and how Russian imperialism is different from the Western imperialisms. This is "Thinking in Dark Times", a podcast series by UkraineWorld. UkraineWorld is brought to you by Internews Ukraine, one of the oldest Ukrainian media NGOs. Support us at patreon.com/ukraineworld. Support our humanitarian trips to the frontline areas: Paypal - ukraine.resisting@gmail.com

Gillian Tett - on anthropology, imperialism, and the West’s (mis)perceptions of Ukraine

Speaker(s): Gillian Tett
Recorded on 19 November 2012 in Sheikh Zayed Theatre, New Academic Building.

Gillian Tett, a social anthropologist and one of the world’s leading financial journalists, will examine the current uncertain economic environment and how it emerged from the financial crisis, including the roles of institutional failings, culture and human choices.

Gillian Tett is US managing editor of the Financial Times and the British Press Awards’ Journalist of the Year (2009).

Dazed and Confused: making sense of an uncertain economy

The London School of Economics and Political Science (LSE) is one of the foremost social science universities in the world.

LSE is a specialist university with an international intake and a global reach. Its research and teaching span the full breadth of the social sciences, from economics, politics and law to sociology, anthropology, accounting and finance. Founded in 1895 by Beatrice and Sidney Webb, the School has an outstanding reputation for academic excellence. LSE has 16 Nobel prize winners.

Set up to improve society and to "understand the causes of things", LSE has always put engagement with the wider world at the heart of its mission. From its location in the heart of London, the School links communities across the world, from formal academic partnerships to advisory work with governments and international organisations.

A podcast by UkraineWorld.org, a multimedia project about Ukraine run by Internews Ukraine. Explaining Ukraine, its politics, society and its culture. Support us: patreon.com/ukraineworld

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